Fascinating stuff in the latest release from Nielsen's/NetRatings with respect to traffic to the most-visited financial websites. Yahoo (YHOO) Finance remains well out in front, and Google (GOOG), while moving up somewhat, is still a vanishingly small percentage of total category traffic.
Here is the raw data:
And here is a graph of the cumulative percentage of total traffic to sites by decreasing order of popularity, i.e, from Yahoo Finance to Google Finance & Morningstar. You'll see, for example, that the top four sites -- Yahoo, MSN, AOL, etc. -- get almost 50% of the finance category traffic. I'm guess this figure was considerably steeper a few years ago, and it has opened somewhat in recent years.
[Nielsens/NetRatings via 24/7 Wall St]
