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Fascinating stuff in the latest release from Nielsen's/NetRatings with respect to traffic to the most-visited financial websites. Yahoo (YHOO) Finance remains well out in front, and Google (GOOG), while moving up somewhat, is still a vanishingly small percentage of total category traffic.

Here is the raw data:

And here is a graph of the cumulative percentage of total traffic to sites by decreasing order of popularity, i.e, from Yahoo Finance to Google Finance & Morningstar. You'll see, for example, that the top four sites -- Yahoo, MSN, AOL, etc. -- get almost 50% of the finance category traffic. I'm guess this figure was considerably steeper a few years ago, and it has opened somewhat in recent years.

[Nielsens/NetRatings via 24/7 Wall St]

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This article has 5 comments:

  •  
    It is fascinating to see the traffic to these sites! I would love to see the top traffic and time/person for a set of very targeted financial websites, such as commodity news.
    2008 Jun 09 02:16 PM | Link | Reply
  •  
    I don't know how Yahoo is leading in this area. Quite frankly, they don't know whether they provide the information posted on the financial site or whether an outside firm is responsible.

    Either way, there is a wealth of inaccuracies on this site. Try someone more reputable and capable
    2008 Jun 24 01:44 PM | Link | Reply
  •  
    Yahoo is pretty awesome, yahoo finance is my homepage, I still prefer them to all the others.
    2008 Oct 02 12:32 PM | Link | Reply
  •  
    Contact us for all types of Loan today at:doraloanfirm@uk2.ne...
    2008 Nov 13 07:17 AM | Link | Reply
  •  
    Ok, I need to visit yahoo Fin site... cool.
    Jun 29 01:54 PM | Link | Reply