Google Launches Interactive Ad Format

Sep.19.07 | About: Alphabet Inc. (GOOG)

Google Inc. on Tuesday introduced a new program known as "Gadget Ads," which will allow advertisers to run so-called widget ads on Google's AdSense network. The ads, which function as mini-Web sites, can incorporate items such as real-time data feeds, images and video, and can be targeted to specific consumers based on demographics such as site and geography. They also are being tested for adaptation based on site content. Advertisers, meanwhile, are able to see how much viewers engage with a particular advertisement. Fees for the ads are either on a cost-per-click or cost-per-impression basis. Preliminary advertisers who tested the product over the summer included PepsiCo, Intel, Honda, Six Flags and Paramount Vantage. Meanwhile, in another move to expand its advertising reach, the search engine has hired Andy Berndt, co-president of Ogilvy & Mather's New York office to be managing director of its new Creative Lab unit, which will search out new uses of Google products in advertising.

Sources: Press release, Reuters, Dow Jones, Wall Street Journal
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Earnings call transcript: Google Q2 2007

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