Dell Must Improve Quality Of Its Offering In Every Market

Dell (DELL) announced an interesting deal with Gome, what is most likely the largest retailer in China, to enter the Chinese domestic market. Well that sounds pretty good. Chinese sales of computers are expected to grow rapidly, whereas US sales are very slow. So China sounds very good. Right place and right time are very important.

The Chinese electronics consumer is becoming sophisticated as various offerings compete against each other. UH OH. Here is the problem. Dell lost its stature because other PC offerings had better features. Head to head, toe to toe consumers who had choices increasingly moved away from Dell to HP (HPQ) and others.

Yes, they will get some sales in a market that is becoming increasingly prosperous. But if they do not have the goods the Chinese consumer will also come to the same conclusion. Dell is probably looking at India to tap into someone big for the same reasons. Indian consumers will also be relatively informed and therefore sophisticated.

If Dell cannot crank up the quality of their offering and learn to match or surpass HP and others, then the Gomes deal will just serve to highlight more problems for Dell. They will just get there faster.

Comments

[FLHTCUI:]

How many months olld is the author's data. He needs quit reading everyone else's articles from a year ago and actually look at a new Dell. He might be surprised. No... he'll be surprised in a year, when he finally reads about what's going on now.

2007 Sep 27 11:31 AM

[FLHTCUI:]

How many months olld is the author's data. He needs quit reading everyone else's articles from a year ago and actually look at a new Dell. He might be surprised. No... he'll be surprised in a year, when he finally reads about what's going on now.

2007 Sep 27 11:31 AM