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The Stalwart submits: I've never paid any attention to Rhapsody, the subscription music service from RealNetworks (ticker: RNWK). In fact, I have a general disdain for all the Real-branded products and formats I've come across -- they've been both buggy and difficult to download.

Yesterday, RealNetworks made news by announcing a web-based version of Rhapsody, so there's no need to download any client software, and individual songs can be linked-to. But the real story here is that now the Rhapsody service can be used by Mac users. What's the big deal about expanding their market-reach by less than 10%? Well, Mac users, like Firefox users, make up a disproportionate number of people who care about and are talking about tech (some might describe them with the obnoxious term "influentials"). Surprise -- all of a sudden people are coming out of the woodwork and declaring that Rhapsody is one of their favorite online music services.

So maybe I'll give Rhapsody a look some time. Well, probably not. But, it's clear that while the Mac population is still quite small, companies ignore them at their peril.

RNWK 1-yr chart:

Source: RealNetwork's Rhapsody Gets Mac-Enabled -- Positive Buzz Ensues (RNWK, AAPL)