University Students Responsible For Booming Mac Sales

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 |  About: Apple Inc. (AAPL)
by: Yankee Group

By Carl Howe

For anyone trying to figure out Apple's (NASDAQ:AAPL) recent boom in Macintosh popularity, look no farther than your local college or university. This article in the Pioneer Press notes repeated instances of Macs growing on campuses from 5% or less five years ago to market shares of 10% to 36% with students today. A sidebar to the article listed even more examples, including Dartmouth (43% Macs), University of Virginia (30% Macs), Cornell (21%), and Wilkes University (planned to be 100% Apple by 2010). If you're an Apple investor or a Mac owner, it's all good -- and bodes well for Apple's fiscal Q4 earnings.


The Register yesterday noted the same phenomenon occurring in the open source industry. And it cites a remarkable number that perhaps I don't really understand, but I'll cite it anyway: that 20% of Office revenue now comes from Macs (probably because Office for Mac has no huge quantity or bundle discounts like the Windows version does)? Yikes!