University Students Responsible For Booming Mac Sales

For anyone trying to figure out Apple's (AAPL) recent boom in Macintosh popularity, look no farther than your local college or university. This article in the Pioneer Press notes repeated instances of Macs growing on campuses from 5% or less five years ago to market shares of 10% to 36% with students today. A sidebar to the article listed even more examples, including Dartmouth (43% Macs), University of Virginia (30% Macs), Cornell (21%), and Wilkes University (planned to be 100% Apple by 2010). If you're an Apple investor or a Mac owner, it's all good -- and bodes well for Apple's fiscal Q4 earnings.


The Register yesterday noted the same phenomenon occurring in the open source industry. And it cites a remarkable number that perhaps I don't really understand, but I'll cite it anyway: that 20% of Office revenue now comes from Macs (probably because Office for Mac has no huge quantity or bundle discounts like the Windows version does)? Yikes!

Comments

[mike hough:]

For those who prefer a visual representation of data!

thumbsnap.com/v/njTKXO...

The other half:

thumbsnap.com/v/odzVNc...

2007 Oct 02 05:42 AM

[User 71736:]

Thanks for the link to a sight that requires a login. God I hate that.

2007 Oct 02 08:17 AM

[Stefan Wyler:]

mike hough, thanks for the pictures, it's a phenomenon we don't know here in European universities.

2007 Oct 02 09:16 AM

[Stefan Wyler:]

mike hough, thanks for the pictures, it's a phenomenon we don't know here in European universities.

2007 Oct 02 09:17 AM

[jean-franç...:]

since mac users are fewer and farther between than windows users, it’s harder for them to simply “get” (i.e. steal) software from their friends. that might explain why a greater proportion buy the office suite. windows users often say that the problem with mac is office, even when they know office exists for os x; they simply act like office comes with windows whereas, with a mac, they’d have to pay for it.

2007 Oct 02 10:46 AM

[User 110364:]

Check out this picture posted on Google's Apple Finance Boards yesterday: duggmirror.com/apple/L...

2007 Oct 02 12:25 PM

[yet another...:]

Amongst other things, this makes Zune's continued lack of Mac support begin to look like an increasingly serious (Zune) liability.

2007 Oct 03 10:09 AM