Yahoo Unveils New Search Engine

Yahoo launched a revamped search engine on Tuesday, targeted to gain some ground on Google. The new Yahoo Search will feature a "universal search," giving users results that include an extensive array of sources like videos, online books, and data produced by the search engine itself. Yahoo was late to the universal search game; Google, Ask, and Microsoft have already adopted it in some form on their search engines. Google has recently dominated the search engine market; in August, the number of times Google's search engine was used jumped by a third from last year, making it responsible for 53.6% of all web searches. Yahoo was a distant second, with a 20% share on 9% search growth. "Obviously, we have our eye on being No. 1 in search," said Vish Makhijani, Yahoo senior vice president. "We'll chip away. This was the first step. We'll take shots, take chances." Yahoo shares were down 0.34% to $26.95 at the end of trading on Tuesday.

Sources: WSJ
Commentary: Microsoft May Go Public With Yahoo Bid - NY Post • Online Ad Revenues: Display vs. Search Going Forward
Stocks/ETFs to watch: YHOO, GOOG, MSFT, IACI. ETFs: HHH, FDN
Earnings call transcript: Yahoo! Q2 2007

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