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Expected financial sector earnings reports and the whisper number impact for Tuesday, April 17th.

Goldman Sachs (GS): The whisper number is $3.49, six cents behind the analysts estimate. Goldman has a 70% positive surprise history (having topped the whisper in 26 of the 37 earnings reports for which we have data). The average price movement (starting at next market open) within ten trading days of these thirty-seven earnings reports is +1.0%. The strongest price movement of +2.9% comes within thirty trading days when the company reports earnings that beat the whisper number, and +3.0% within one trading day when the company reports earnings that miss the whisper number (positive reactor). Last quarter the company reported earnings seventeen cents ahead of the whisper number. Following that report the stock realized an 18.3% gain in thirty trading days. More earnings information can be found here.

Ameritrade (AMTD): The whisper number is $0.24, one cent behind the analysts estimate. Ameritrade has a 43% positive surprise history (having topped the whisper in 10 of the 23 earnings reports for which we have data). The average price movement (starting at next market open) within ten trading days of these twenty-three earnings reports is +1.5%. The strongest price movement of +11.2% comes within ten trading days when the company reports earnings that beat the whisper number, and +3.8% within twenty trading days when the company reports earnings that miss the whisper number (positive reactor). The company has not had a whisper number since January 2011 More earnings information can be found here.

Northern Trust (NTRS): The whisper number is $0.68, two cents ahead of the analysts estimate. NTRS has a 64% positive surprise history (having topped the whisper in 18 of the 28 earnings reports for which we have data). The average price movement (starting at next market open) within ten trading days of these twenty-eight earnings reports is -0.1%. The strongest price movement of +1.5% comes within ten trading days when the company reports earnings that beat the whisper number, and -3.7% within thirty trading days when the company reports earnings that miss the whisper number (negative reactor). Last quarter the company reported earnings sixteen cents short of the whisper number. Following that report the stock realized a 7.0% gain in thirty trading days. More earnings information can be found here.

State Street (STT): The whisper number is $0.88, in-line with the analysts estimate. State Street has a 70% positive surprise history (having topped the whisper in 21 of the 30 earnings reports for which we have data). The average price movement (starting at next market open) within ten trading days of these thirty earnings reports is +0.5%. The strongest price movement of +2.5% comes within five trading days when the company reports earnings that beat the whisper number, and -2.3% within five trading days when the company reports earnings that miss the whisper number. Last quarter the company reported earnings one cent ahead of the whisper number. Following that report the stock realized a 4.3% loss in ten trading days before turning and seeing a 2.6% gain in thirty trading days. More earnings information can be found here.

Also reporting:

Comerica (CMA): The whisper number is $0.57, two cents ahead of the analysts estimate. In the comparable quarter last year CMA reported earnings ten cents ahead of the $0.47 whisper number. Following that report the stock realized a 3.3% loss in five trading days. More earnings information can be found here.

Knowing how likely a stock's price will move following an earnings report will help you make better trades. Many investors believe that beating or missing the whisper number has the greatest impact on stock movement. If the number is exceeded, the stock is rewarded and prices move higher. If the number is missed, the stock is punished and prices move lower. Unlike the analysts estimate, the whisper number from WhisperNumber.com has actually been proven to have a greater impact on stock movement.

When analyzing the data collected by WhisperNumber.com, the most important aspects are how a company reacts to beating or missing the whisper number, the average post earnings price movement, and in what time frame

Since 1998, WhisperNumber.com has been tracking and publishing crowd-sourced estimates for earnings. Keep in mind that trading on whispers is a technical play on market psychology, rather than a bet on a company's fundamental strengths.

A company's reaction to the whisper number expectation is the key - on average companies that exceed the whisper are rewarded, while companies that miss are punished following an earnings report.

According to The Wall Street Journal, "the percentage of companies that have beaten expectations often is cited as a barometer of corporate profitability, an indicator of how well the economy as a whole is doing or a predictor of where the stock market is going. What goes unsaid, however, is that these positive surprises are becoming so common they are nearly universal. They are predetermined in a cynical tango-clinch between companies and the analysts who cover them. And there is no reliable evidence that the stock market as a whole will earn higher returns after periods with more positive surprises."

"In short, there isn't anything surprising about earnings surprises. They aren't the exception; they are the rule. "All the numbers are gamed at this point," says James A. Bianco, president of Bianco Research."

Whisper numbers provide the unbiased earnings expectation proven more significant than the analysts estimates.

Disclaimer: All trading involves risk and the information presented is not intended to be a recommendation of any kind.

Source: Whisper Number Impact: Earnings Preview For Goldman, Ameritrade, Northern Trust, State Street