An IPO Tale Of Tech, Travel And Pricing

by: Renaissance Capital IPO Research

The two IPOs that will begin trading today both priced above their expected ranges, despite being from very different industries.

Tumi (NYSE:TUMI), which designs premium travel and business luggage, briefcases and accessories, priced its 18.8 million share IPO at $18, above the $15-$17 range. At the offer price, Tumi commands a market value of $1.2 billion. Tumi was set to list on the NYSE on Thursday. Goldman Sachs (NYSE:GS), Credit Suisse (NYSE:CS) and JPMorgan (NYSE:JPM) were the bookrunners on the offering.

Tumi Holdings, which was founded in 1975, booked $330 million in sales in 2011. First quarter 2012 revenues are up 21% and gross margin rose to 57%. The company was acquired by private equity firm Doughty Hanson from Oaktree Capital in 2004.

Splunk (NASDAQ:SPLK) priced its 13.5 million share IPO at $17, well above the revised $11-$13 range. The company had originally been seeking a price between $8 and $10, resulting in an offer price 89% above the midpoint of the original price range. The stock was expected to list on the Nasdaq on Thursday. Morgan Stanley (NYSE:MS), Credit Suisse, JPMorgan and BofA Merrill Lynch were the lead underwriters on the deal.

Splunk allows enterprises to take control of machine-generated data, which traditional database management systems have difficulty handling. Its software indexes unstructured data so that it can be monitored, analyzed and searched. Among its 3,700 customers are a number of industry leaders, including AT&T, Bank of America, Facebook, IBM and Visa.

Splunk saw its orders increase 67% in FY12, helping sales grow 83% to $121 million (following 89% growth in FY11). Despite gross margin of 90%, Splunk remained unprofitable, with an adjusted net loss of $5 million. The company also face competition from larger tech players like HP, Microsoft and Oracle. However, it seems unlikely that investors have had their fill of enterprise software IPOs just yet. Recently priced IPOs such as ExactTarget gained 32% in its first day of trading last month, while Guidewire (total return 124%), Demandware (69%), Bazaarvoice (68%) and Brightcove (60%) have seen continued growth in the aftermarket.

Two other enterprise software companies are also on the IPO calendar for this week. Infoblox (NYSE:BLOX), which provides appliances and software to enable next-generation data centers, and Proofpoint (NASDAQ:PFPT), which provides on-demand data protection solutions to large and mid-sized organizations, are planning to raise $98 million and $68 million, respectively.

IPO returns have been strong so far this year. The FTSE Renaissance U.S. IPO Index is up 16% year-to-date.