Sirius Posts Another Retail Gain Over XM Satellite Radio

The NPD data for September 2007 has been released. The NPD Group is the leading global provider of consumer and retail market research information for a wide range of industries. They provide critical consumer behavior and point-of-sale (POS) information and industry expertise across more industries than any other market research company.

The September data shows that retail sales are still down on a year over year comparison basis, but the trend is improving. Sector sales were up in September over August. Sirius sales in September showed a 16% increase over August. XM’s sales in September showed a 9% increase over the previous month.

This represents 25 consecutive months that Sirius has posted a retail advantage over XM in NPD tracked sales. The results for the quarter show Sirius garnering 64% of the NPD tracked retail channel, which is the second highest quarterly percentage Sirius has ever had (Q4 2006 was 65%).

MARKET SHARE FOR September 2007

Sirius - 65.5%
XM - 34.5%

YOY COMPARISON (August 2007 vs. August 2006)

Sirius - Down 25%
XM - Down 38%

MONTH OVER MONTH (September 2007 vs. August 2007)

Sirius - Up 16%
XM - UP 9%

YEAR TO DATE MARKET SHARE

Siri - 62%
XM - 38%

Position - Long Sirius, Long XM