AT&T Paying Apple $18/Month Per iPhone Customer - analyst

Piper Jaffray analyst Gene Munster estimates AT&T is paying Apple an average of $18/month for each iPhone subscriber, or $432 over the course of a two-year contract, way ahead of his previous estimates of $6.50/month. Munster's estimate takes the 1.4 million iPhones that Apple has sold, subtracts the 250,000 iPhones Apple said it believes were bought to unlock from AT&T, giving him 1.15 million revenue-generating iPhones for Apple's Q4. Apple recorded $118 million in iPhone-related revenue during the quarter, from which Muenster subtracts his estimate of phone sale revenues to arrive at the final figure. Muenster says the figure surprised him, and sees this as extremely bullish for Apple. It also speaks volumes of how important it is for Apple not to open up the iPhone to other wireless providers, and explains why Apple has taken such a hard-line on iPhone unlockers. Ultimately, the new data caused Muenster to boost his Apple 2009 revenue estimate to $42.8 billion from $36.2 billion, and 2009 EPS by 14%. His price target on Apple goes from $220 to $250. On Thursday, Citigroup analyst Richard Gardner told clients he estimates Apple is receiving $12/month from AT&T for each iPhone customer.

Sources: New York Times, CNET News, Silicon Alley Insider
Commentary: Inside The Apple Money Machine • Apple Opens iPhone to Developers • Depending on Long-Term Aggressive Growth for Apple is a Gamble
Stocks to watch: AAPL, T
Earnings call transcript: Apple F4Q07 (Qtr End 9/29/07)

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Comments

[Tom B:]

Any idea how much MSFT gets per Windows Mobile phone? I am not a telecom analyst, but I bet the number is lower.

2007 Oct 26 09:02 AM

[samij:]

And this Gene Munster guy is know for his analytical skills? Like what was his estimation of the iPhones sold during the introduction weekend?

How many iPhones is he expecting Apple to sell in 2008 and 2009?

2007 Oct 26 09:34 AM

[samij:]

Replying to myself, as I suspected, the more creditable analysts are putting a far lower number on the att payment for apple. Citibanks analyst came up with $12/month.

2007 Oct 27 12:27 PM

[Tom B:]

Still "not too shabby".

2007 Oct 27 04:12 PM

[samij:]

I got $9/months per iphone, plus about $150/new subscriber for att. In addition Apple seems to be preparing for some "unexpected" costs during the second year of usage. Changing dying batteries or some of the screens loosing sensibility, needing to be changed, maybe?

2007 Oct 28 10:50 PM