Nintendo offered a rare look at into its corporate policy meeting (held Friday), in which it not only discussed recent financial results (Q2 earnings summary), but also corporate strategy and how it will attempt to keep "casual" gamers -- a key factor in Nintendo's newfound popularity -- connected to its DS and Wii consoles. In recognition of the DS being the "(handheld) platform with the greatest market penetration ever," with over 53M units sold globally as of September, Nintendo's president Satoru Iwata commented, "This is the first device that is portable and wireless and anybody can use. And with so many devices out there, it would be wasteful to not turn it into a tool." Nintendo plans to go beyond games and offer more practical uses, such as expanded wireless connectivity, particularly outside of the home. As for the Wii, Mr. Iwata said it will take time for the console to become more widespread (more than 13M units have been sold since last year's launch), but Nintendo is planning to form partnerships with third-parties to offer more Internet-based features. A TV channel listing feature will be made available in Japan by March, while a downloadable Wii game gift service will begin worldwide in December. Nintendo's ordinary shares climbed 4.6% to ¥70,800 on Monday. Its ADRs lost 2.1% to $75.38 on Friday.
Commentary: Nintendo Raises Forecast; FQ2 Mostly In-line • Nintendo's Growth Restrained by Wii Production Shortage • Halo 3 Propels Monthly Xbox Sales Above Wii For First Time
Stocks to watch: OTCPK:NTDOY. Competitors: SNE, MSFT
Related: Nintendo Policy and Financial Results Briefing web cast and Supplementary Information [pdf]
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