Microsoft, Google, Ignoring Broader Market, Reach for New Highs

The Dow is down almost 200 points Thursday morning, and the Nasdaq Composite is off more than 1%. So investors are doing the logical thing: they are buying more Google (GOOG) and Microsoft (MSFT), both of which have continued their recent runs into record territory.

Google Thursday morning is up once again, to yet another new record. Having blown past the $700 level less than 3 weeks after crossing $600, the stock Thursday has added another $5.87, or 0.8%, at $712.87. That, of course, is a record high.

Microsoft, meanwhile, is up another 53 cents, or 1.4%, to $37.34. The shares are up 17% in the last five trading days. The stock hasn’t traded this high since July 2000.

Since the end of September - a period in which the S&P 500 is basically flat - Google shares have gained 25.6%, while Microsoft is up 26.4%. Microsoft now has a market cap of $350 billion; Google stands at $222 billion.

MSFT vs. GOOG 1-YR Chart: