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Tuesday, a piece of news about a case confirmed mad cow disease in California unnerved many people. As perception is much more important than the true risk, some restaurant businesses will experience instant demand shock.

Here's a list of businesses that may be see the negative impact soon:

Restaurants such as McDonald's (MCD), the largest burger restaurant chain, will see negative demand in its full line of beef burgers. Its chicken and other food may partly compensate that. This will be similar to food processors such as Tyson Foods Inc. (TSN), Sara Lee (SLE), etc. They should see negative demand in their beef related products. Their chicken or turkey related products will partially compensate the loss.

Beef central business such as Darden Restaurants' (DRI) Longhorn Steakhouse, Ruth's Hospitality Group (RUTH), and Nathan's Famous (NATH) will almost instantly feel the pain.

Here's a list of beef related businesses:

Ticker

Name

Market Cap

industry

AGRO

Adecoagro S.A.

1300

Farm Products

ALCO

Alico Inc.

168.95

Farm Products

BRID

Bridgford Foods Corp.

83.9

Meat Products

TSN

Tyson Foods Inc.

7030

Meat Products

SFD

Smithfield Foods Inc.

3510

Meat Products

BGS

B&G Foods Inc.

1100

Processed & Packaged Goods

SLE

Sara Lee Corp.

12880

Processed & Packaged Goods

ALN

American Lorain Corporation

47.57

Processed & Packaged Goods

CHUX

O'Charley's Inc.

216.84

Restaurants

BNHN

Benihana Inc.

230.85

Restaurants

JAX

J. Alexander's Corp.

51.66

Restaurants

RUTH

Ruth's Hospitality Group Inc.

256.26

Restaurants

NATH

Nathan's Famous Inc.

92.5

Restaurants

DRI

Darden Restaurants, Inc.

6510

Restaurants

Some businesses will benefit at the expense of beef related business, especially those focusing on chicken or pork.

For example, chicken farm Pilgrim's Pride Corp (PPC) should see a huge benefit. Restaurants such as Yum! Brands' (YUM) KFC chain, AFC Enterprises (AFCE), which owns Popeye's restaurants with dominantly chicken based food, might see increased demand as people shy away from beef.

Other businesses that may benefit from people's fear of beef are as follows:

Ticker

Name

Market Cap

Industry

HOGS

Zhongpin, Inc.

411.25

Food - Major Diversified

SAFM

Sanderson Farms, Inc.

1180

Food - Major Diversified

PPC

Pilgrim's Corp.

1590

Meat Products

SEB

Seaboard Corp.

2330

Meat Products

SFD

Smithfield Foods Inc.

3510

Meat Products

GLDC

Golden Enterprises Inc.

39.45

Processed & Packaged Goods

CPO

Corn Products International Inc.

4420

Processed & Packaged Goods

YUM

Yum! Brands, Inc.

32560

Restaurants

AFCE

AFC Enterprises Inc.

419.39

Restaurants

BWLD

Buffalo Wild Wings Inc.

1620

Restaurants

BNHN

Benihana Inc.

230.85

Restaurants

Source: Mad Cow Disease Confirmed: Some Stocks To Fall, Some To Rise