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Oh, dear.

That seems to be the general sentiment amongst the retailers. U.S. October retail sales probably increased 2%, according to the International Council of Shopping Centers [ICSC] and UBS. The estimate has declined from as high as 2.5% last month.

Thomson Financial reports that two-third of retailers' October sales missed analysts' expectations.

The excuse making was in full flower, as numerous reasons were proffered: ongoing housing market problem, the credit crunch, high oil, warm weather, etc. Also occurring at the same time: Consumer confidence fell to the lowest level in two years, and sales of new homes declined 45 percent in September from a peak in July 2005.

Gee, ya think either of those elements might have had an impact on Retail Sales?

The big winners were Target (NYSE:TGT) at +4.1% and Costco Wholesale (NASDAQ:COST), which posted a 9% gain.

Largest Gainers and Decliners, Retail Sales, October 2007

October retail sales spooked
Parija B. Kavilanz, November 8 2007: 7:50 AM EST

October Retail Sales: Largest Percentage Gainers/Decliners
Dow Jones
November 08, 2007: 10:08 AM EST

U.S. Retail Sales in October Trail Analyst Estimates
Heather Burke
Bloomberg, Nov. 8 2007

Slow Sales of Cold-Weather Items Continue to Hurt Clothing Chains
November 8, 2007 10:42 a.m.