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The market is a voting machine in the short run and a weighing machine in the long run. That was how Benjamin Graham, the Father of modern security analysis, characterized it. On Wednesday, shareholders of Tongjitang Chinese Medicines (TCM) overwhelmingly voted “no confidence” on TCM’s management team. Shares of TCM closed down 25.87% on heavy volume.

Before the market opened, CIBC World Markets analyst Elliot Wilbur downgraded Tongjitang to "Sector Perform" from "Sector Outperform”, citing disappointing revenue growth from the company’s flagship product XLGB (Xianling Gubao). Following her lead, investors run for exit in great panic, in a day when S&P 500 lost 2.94% and FXI lost 4.77%.

In the third quarter XLGB sales grew only a paltry 2% year over year. The management attributed the slow growth to a combination of three factors. First, TCM obtained the national trade secret status for XLGB which provided for manufacturing exclusivity and pricing protection. As a result, the company was ready to raise its selling price and accordingly scaled back sales and marketing effort. Second, unusually warm weather in certain regions has served to reduce its sales since warmer temperature tends to lessen symptom of osteoporosis, particularly among senior patients. Third, flooding in certain areas served to reduce the number of trips patients made to hospitals and retail pharmacies.

Apparently shareholders did not want to listen to excuses. But is this (paltry XLGB growth) the sole factor behind CIBC’s downgrade and investors’ panic exodus? It does not appear so simple to me. The 26% single-day drop is essentially a loud “no confidence” vote on TCM’s management. And it is not all about XLGB.

If you are like me, what appears the most worrisome is actually the management’s asset management strategy. Since Q2 (although I just found out from Q3 conference call) the company has invested a fraction of its cash reserve in Chinese IPOs listed in Hong Kong or mainland exchanges. In Q3, TCM recorded a RMB 4M gain from these short-term investments. As of end of Q3, the company has RMB 41.4M (about 5.1% of company’s total cash reserve) invested in these junior Chinese securities.

In the Q&A session of the Q3 conference call, management revealed the IPO investment program will continue through at least the end of Q4. Whether they will continue this program into 2008 depends on cash reserve available and market condition ("extent of market activity," to use the management's original words) then. The management intends to allocate 10-15% of cash for investment in Chinese IPOs.

Moreover, the company’s IPO proceeds were still mostly deposited in US$. Management explained that this was due to the stringent foreign currency regulation in China that limits conversion into RMB. It also partly justified its IPO investment program as a way to hedge the loss incurred by the depreciation of US$ against RMB.

From management’s remarks, it appears the IPO investments are mostly short-term oriented. There was no mentioning of valuation considerations, only market condition. It seems the hotter the market is, the more likely the company is going to stay in this game. Given today’s frothy Chinese stock market, it makes me wonder if the management’s vocabulary contains the word “risk” at all.

Secondary to the cash management, analysts were concerned about the rise of accounts receivables (A/R). Based on my calculation, A/R turnover increased to about 131 days at end of Q3 compared to 118.5 days as of end of 2006. Management indicated they are aware of this problem and is working to improve it significantly in Q4. Let’s follow up on how well they keep their words three months later.

Obviously, these are more than enough for investors to scream “enough is enough.”

I also noted a significant increase in inventories. Inventories turnover increased to about 134 days from 78.5 days as of end of 2006. I do not know if this inventories build up was on finished goods or on raw materials (I intended to ask about this during the conference call; but operator cut me off). If it was due to stock-up of barrenwort or other raw materials this would be a non-issue, since it could be a great strategy to lock down raw materials cost in an inflationary environment. The price of barrenwort has skyrocketed in the past couple of years until recently.

Then, wasn’t there anything encouraging out of the quarter? Sure yes.

Sales of other core products excluding XLGB (Moisturizing and anti-itching capsules, Zaoren Anshen capsules, and Daibaizhu Syrup) increased 723% to RMB 25.5M. The company’s OTC strategy seems to have worked pretty well, particularly the Moisturizing and anti-itching capsules which have registered more sales to the OTC market (retail pharmacies) than to the prescription market (hospitals). To understand why OTC strategy is important, please read my previous post.

And although Q3 is the seasonally weakest quarter, it also has grown significantly faster than the other quarters so far this year. Net revenue has grown 28.7% YoY in the quarter compared to growth YoY of 24.9% for the first nine months of the year. Gross profit has grown 34.1% in the quarter compared to growth of 22.5% for the first nine months. Operating income has grown 147.1% in the quarter vs. growth of 15.6% for the first nine months. Net income has grown 464.7% in the quarter vs. 52% for the first nine months. Net income in the quarter was greatly helped (and skewed) by interest income (mainly from the IPO proceeds), investment gain, government grant and a gain associated with disposal of Guizhou LLF’s liabilities. Acquisition of Guizhou LLF is expected to complete by the end of year. LLF will contribute an estimated RMB 10M of revenue in Q4.

By my calculation, ROE and ROC for the past twelve months were roughly 23.7% and 19.8%, respectively. Admittedly these numbers were helped by the tax exemption status, and also slightly by the unusual gains mentioned above. But they were also diluted by a greatly expanded equity and capital base associated with the huge and non-productive cash reserve generated from the IPO earlier this year.

Another encouraging piece of news is that the company has obtained a legal “nationally well-known brand” for its Tongjitang name. This marked an important victory for the company in its brand protection endeavors. It allows the company to weigh its legal options against Hubei Tongjitang, Sanjin Group’s Tongjitang subsidiaries, and any other company that attempts to steal the Tongjitang brand. You can read more about this in this post. As a follow up and clarification to that post, company CEO Mr. Wu Xiaochun is a major shareholder in Shanghai Tongjitang and use of the word Tongjitang there was by an agreement with Guizhou Tongjitang, TCM’s major operating company.

On top of these, you can also add the 11 potential new products on company's pipeline, encouraging clinical result from Synarc, and the active acquisition efforts being undertaken. Not counting Guizhou LLF, the company's current products include 15 modernized traditional Chinese medicines, 38 western medicines, and 4 nutritional products.

Coming back to XLGB, management expects its normalized growth rate to be in the vicinity of 20%. On a TTM basis, XLGB has generated a net revenue of RMB 437.3M as of end of Q3, compared to RMB 374.6M for FY 2006. This means that if XLGB proves to bring in zero growth in Q4, we will be looking at 16.7% growth for XLGB in FY 07. For XLGB sales to reach the 20% ball mark in FY 07, Q4 growth on XLGB has to be about 9.5%. This looks an achievable target for Q4.

In fact if you assume XLGB grows 20% and non-XLGB products grow 40.8% in FY 07, you would arrive at RMB 605M total revenue for the year. And this is precisely the midpoint of the managment's projection (RMB 590-620M) for the year. What's to be ashamed of these growth numbers (20% flagship product and double that rate for other products)?

To the management, XLGB’s long-term potential can be seen from its room to grow in China. At this stage, XLGB is only carried in 2400+ out of more than 20,000 hospitals and 34,000+ out of 250,000 retail pharmacies.

All in all, management’s execution does not look all that bad so far this year. Management has demonstrated ability to execute in OTC market, product diversification (non-XLGB and new products), brand protection, acquisition initiatives, and more. (Investors might like to see a faster pace of acquisition than is already achieved though.) Long-term investors will look beyond the quarter and the year to get at the whole picture. They will not be part of the voting machine.

However, I’m very concerned about management’s cash management strategy going forward. The Wall Street has voted out loud in protest against the management’s reckless way of asset management. This is a critical test on the management’s willingness to listen to shareholder voices, sincerity in enhancing shareholder value, and overall wisdom and intelligence. Unless the company has a long-term plan to Chinese equity investment and imparts adequate valuation considerations, the obvious smart choice is to stop this reckless practice before it is too late. Meanwhile I urge my fellow investors to open dialog with the management to find out more about this.

How the market will weigh TCM in the long run rests completely on the management.

Disclosure: The author owns TCM as of this writing.

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This article has 12 comments:

  •  
    They should clarify the IPO investment. Is it buying at issuing price via lottery (slim chance you can buy at low issuing price) or investing after IPOs have been listed. Those two are quite different. The first one, has much less chance to lose money.
    Great article. I can not agree more!
    2007 Nov 09 08:10 AM | Link | Reply
  •  
    They should clarify the IPO investment. Is it buying at issuing price via lottery (slim chance you can buy at low issuing price) or investing after IPOs have been listed. Those two are quite different. The first one, has much less chance to lose money.
    Great article. I can not agree more!
    2007 Nov 09 08:10 AM | Link | Reply
  •  
    Management did say they do not trade in the secondary market. So likely they are getting issuing price. But what troubles me is that they seem to be picking up IPOs based solely on "extent of market activity." They didn't say anything about long-term plan or their investment vision. Getting in at issuing price in a frothy time appears unwise to me, particularly if the motivation is short-term based.

    If they have a vision on China's long term growth that would be a different story. But even then it would be prudent to avoid a frothy market. In addition, they should make sure they have competence in long-term investment.

    Buying IPOs in a hot market to offset currency loss on cash they need for acquisition in the near term does appear suggestive of a short-term motivation.

    Anyhow, my whole purpose is to get management to stop any speculative activity or provide shareholders with clearer clue on what they intend to achieve with this activity. In the latter case vision and competence should be clearly stated.

    Once again I encourage everyone to follow up with management on this.

    Cabeza
    2007 Nov 09 04:25 PM | Link | Reply
  •  
    you guys don't understand Chinese stock market.
    IPO is lottery based and simply no or a tiny risk. If you are lucky enough to get some IPOs, you money invested will definitely doubled in a week. I already got 10% return in 1.5 months from IPOs.
    2007 Nov 10 04:28 PM | Link | Reply
  •  
    In China, all IPOs have to be issued around P/E 20-30. The average market P/E is above 50. IPOS are definitely low risk comparing to second market.
    2007 Nov 10 04:33 PM | Link | Reply
  •  
    Nobody really has set a standard on the issuing P/E. But your range was about right due to common practice. The recent bubble has pushed the average P/E to the 30 mark (among small and medium sized IPOs). There were reports of average of 28.98 for new issues June thru October. First day activity often tripled the price pushing P/E to 90 or 100. When the bubble still holds, there is certainly hot money to be made. However, have you heard about the "overpackaging" practices where small companies with lousy financials get packaged to the rosy profit and P/E at IPO? And things are sure to unwind when the bubble bursts.
    2007 Nov 11 11:34 PM | Link | Reply
  •  
    How have their meetings this week been going...? Is there a way for an underwriter, a strong American Pharm, and the FDA to say, "You guys are pretty good, stop being idiots with mangement, and we'll support your growth...?" Maybe the management of TCM needs to focus on running the company, and have an investment banker, a realtor, an insurer, etc, run their investment vehicles... Their products look great... and of course we all take risks to capitalize additionally, we don't understand their personal risks of being a Chinese citizen and why one may or may not want to disclose information. We certainly don't ask the IRS about everything we plan on doing ahead of time and they don't kill us either. We don't need gamblers, that is for sure, but we do need fundamental business sense and that takes guts!
    2007 Nov 10 12:03 AM | Link | Reply
  •  
    Capital venture for the right reason can be called "fundamental business sense," that for the wrong reason is called gambling.
    2007 Nov 11 11:39 PM | Link | Reply
  •  
    Good article.

    When you go to your dentist, you don't want to hear that your dentist can sell you some of his massage skills.

    In comparison, Simcere CFO did a much decent job for his part. He moved all the IPO proceeds into RMB, leaving only 3M USD behind. He also invested some of the cash into fixed income investment vehicles that mature within one year. Because of his work, SCR was able to record about 1.5 cents per share out of finanical transactions due to higher than expected exchange profit and interest profit.

    2007 Nov 11 02:03 PM | Link | Reply
  •  
    I agree with you on the dentist analogy. Good point. To gamble on Chinese IPOs I would certainly go to others, not TCM. If SCR managed to convert most of its IPO proceeds into RMB why is it TCM couldn't? TCM came to the market a little earlier actually. Management's explanation about foreign currency regulation then must be an excuse. Maybe we should follow up on this. Thanks for the info.
    2007 Nov 11 11:49 PM | Link | Reply
  •  
    So investors are afraid of TCM when only 5.1% of their significant cash reserves are being aggresively invested? Since when did aggressively investing 5% of cash assets become dangerous?

    It seems that TCM has demonstrated that they understand value propositions as well as the analysts whining about their recklessness. I believe that to be the case by simply seeing how they have increased value within their own company. I'd imagine that having access to industry trends by monitoring their own business environment, they will be in an enviable position to know when to pull out their speculative plays.

    What doesn't make sense to me is why a company would tank 30% when a meager 1.6% of its total value (5M out 300M) MAY be subject to losses.

    From my experience chatting in Asia with the investment class, intelligent Chinese are proving themselves to be very intelligent evaluators of markets.

    Regarding confidence in Tonjitang management, there is still no good argument that a company with 20% revenue growth (and potentially much higher) should be trading at 6x Enterprise Value/Earnings and an under .5 PEG ratio. (at least I haven't heard an argument which merits the current valuation).
    2007 Nov 29 06:56 PM | Link | Reply
  •  
    So investors are afraid of TCM when only 5.1% of their significant cash reserves are being aggresively invested? Since when did aggressively investing 5% of cash assets become dangerous?

    It seems that TCM has demonstrated that they understand value propositions as well as the analysts whining about their recklessness. I believe that to be the case by simply seeing how they have increased value within their own company. I'd imagine that having access to industry trends by monitoring their own business environment, they will be in an enviable position to know when to pull out their speculative plays.

    What doesn't make sense to me is why a company would tank 30% when a meager 1.6% of its total value (5M out 300M) MAY be subject to losses.

    From my experience chatting in Asia with the investment class, intelligent Chinese are proving themselves to be very intelligent evaluators of markets.

    Regarding confidence in Tonjitang management, there is still no good argument that a company with 20% revenue growth (and potentially much higher) should be trading at 6x Enterprise Value/Earnings and an under .5 PEG ratio. (at least I haven't heard an argument which merits the current valuation).
    2007 Nov 29 06:56 PM | Link | Reply