Amazon's Kindle Doesn't Tap New Opportunities

I’m not getting Kindle in both senses of the verb — not buying and not understanding, both as a device and as a model.

I was approached to add my blog BuzzMachine to the blogs available for sale on the device, but didn’t pursue it because I don’t see the sense in selling this blog when it’s available on the web for free. Oh, I’d love to think that I could sell it — nothing against money; though I’m often accused of it, I’m not arguing that content should be free but that it just is. But if this content is available here for free, why would and should someone buy it on a different device? Why shouldn’t that device just bring me the internet? The iPhone does.

Of course, that’s because the business model is different: Amazon created a device through which it could sell content; it is charging for the content instead of the access. But I have to believe that the Kindle will feel imprisoned when I want to get other content that I know is out there on the web. And I wonder about the economics of paying for all that access if people don’t buy enough content. The alternative to that is to sell a subscription to content but who wants another monthly bill? I do prefer the a la carte nature of iTunes over subscription movie services.

If the Kindle enabled me to pay for access so I could get the entire web, would I get it? I doubt it, because it appears to be a limited device. The iPhone is more powerful. It gives me the ability to both buy content and see the world of content. It’s a connected computer. Am I going to lug around a device just to read books and a limited set of blog and newspaper content without the ability to fully interact with it? No.

I’ve said often that I don’t believe re-creating an old media form electronically is the salvation of that form. The salvation of the content within that form is to take advantage of the new opportunities afforded by electronics and connectivity. I haven’t touched a Kindle yet, so I don’t know what it adds but those additions would be more valuable to me than its homage to the size and feel of the book.

Disclosure: I own Amazon stock.