Google Taking Lion's Share of Search Market

According to comScore, total U.S. search queries in the U.S. were up 11.8% from October, and 26% year over year. The details provide further evidence that Google (GOOG) is strengthening its hold on the domestic search market:

• Google’s market share as measured by comScore was 58.5%, up from 57% one month earlier, and 49% one year ago.
• Yahoo (YHOO) had 22.9% share in October, down from 23.7% in September, and 28.7% a year ago.
• Microsoft (MSFT) has 9.7% share, down from 10.3% a month ago, and 11% a year ago.
• AOL (TWX) had 4.2%, down from 4.3% a month ago, and 6.2% a year ago.
• Ask.com (IACI) had 4.7% share, flat with a month ago, but down from 5.2% a year ago.

The comScore data is not identical to recent measurements from Hitwise, but directionally they tell a similar story.

Internationally, Google is even stronger:

• Google had 69.4% share, down a hair from 69.8% a month ago.
• Yahoo had 14.4% share, down from 14.9%.
• Microsoft had 2.5% share, down from 2.6%
• AOL was flat at 0.4%.
• Ask.com was flat at 0.2%.
• Baidu (BIDU) had 8.8% share, up from 7.7%
• Naver.com had 4.4% share, up from 4.3%.

Comments

[Ajoy]

Baidu's share is up 1.1%, measured world-wide, in a month? I
certainly consider Baidu a very solid company and a great growth
story. But that increase looks very high. Is there a chance
ComScore is increasing its penetration in China, and better
reflecting China's portion of the global Internet?

[Jonathansalembaskin]

As a brand marketer, I am fascinated by Google's success getting labeled as the result of 'branding.' Google breaks most branding rules, and has so since it declined expert counsel back in 1999. I've written at some length about what I think it's doing right (and, perhaps, why it'll continue to dominate its competitors who are trying to brand themselves into relevance) at DIM BULB: dimbulb.typepad.com/my...