Google Taking Lion's Share of Search Market 2 comments
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According to comScore, total U.S. search queries in the U.S. were up 11.8% from October, and 26% year over year. The details provide further evidence that Google (GOOG) is strengthening its hold on the domestic search market:
- Google’s market share as measured by comScore was 58.5%, up from 57% one month earlier, and 49% one year ago.
- Yahoo (YHOO) had 22.9% share in October, down from 23.7% in September, and 28.7% a year ago.
- Microsoft (MSFT) has 9.7% share, down from 10.3% a month ago, and 11% a year ago.
- AOL (TWX) had 4.2%, down from 4.3% a month ago, and 6.2% a year ago.
- Ask.com (IACI) had 4.7% share, flat with a month ago, but down from 5.2% a year ago.
The comScore data is not identical to recent measurements from Hitwise, but directionally they tell a similar story.
Internationally, Google is even stronger:
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certainly consider Baidu a very solid company and a great growth
story. But that increase looks very high. Is there a chance
ComScore is increasing its penetration in China, and better
reflecting China's portion of the global Internet?