iPhone: The Gift That Keeps Giving

Leander Kahney of Wired has a compelling list of reasons he believes Apple is going to have record-breaking holiday sales. I would add just one more bullet to round out Wired's list of reasons for Apple (APPL) holiday joy to 10: the iPhone's first Christmas. My projection is that Apple will sell about three million iPhones during the holiday season. And while the iPhone revenue spread over 24 months may pale next to the revenue blowout driven by 30 million iPods, those iPhone sales will be raking in a millions in deferred revenue in subsequent quarters. Think of the iPhone as the gift that keeps on giving all year long -- at least to Apple shareholders.

Disclosure: Author is long APPL.

Comments

[Daveed]

As an AAPL shareholder, I hope you're right. 3 million is quite above my expectations though (that would be about 3 million in a month); I was thinking more along the lines of 1.5-2 million. Part of the issue is that an iPhone is not a gift without strings (there is that pesky monthly AT&T bill).