Toyota Dominates Japan’s Domestic Auto Market -- Market Share Ranking (TM, NSANY, HMC, DCX)

I came across some data I thought might be helpful to show just how dominant Toyota ( TM ) is at home in Japan (even though it wasn't able to increase sales over 2004). After all, we have heard repeated news about how well Toyota is doing in the U.S. and how it will soon be surpassing DaimlerChrysler (DCX) for the number three spot for total annual sales. The Japan Automobile Manufacturers Association has data complete as of the end of 2004 that shows Toyota has 35% of the entire Japanese auto market. And this doesn’t include the market share its majority-owned subsidiaries control.

Toyota owns a 51.1% stake in Daihatsu, the number two domestic manufacturer of mini or “K

Comments

[Steven Towns:]

Thanks for your comment. The global push by Toyota is amazing. Apparently Toyota now has its eyes set on India, also with a 2010 target date; in this case for achieving mass production of so-called "affordable" autos. It's getting easier to see how the BRIC economies will be key to future growth and profitability for auto manufacturers.

I wonder how long Suzuki will be able to hold onto its leading market share in India. In fact, I believe a major Japanese auto will take an equity stake in Suzuki in the near-term. It only makes sense given the trend towards smaller, more fuel efficient cars. I am not sure "hybrid" is as good of a solution as "compact" is. And that is exactly what Suzuki's competitive advantage is.

2006 May 09 12:17 AM