iPhones Sell Themselves in Everyday Tasks

| About: Apple Inc. (AAPL)

By Carl Howe

I'm often using my iPhone to do routine things, like checking the weather, stock prices, and Internet sites. In fact, just yesterday, I was in the supermarket with my shopping list on my iPhone and saw Eye of Round beef on sale. So I googled, "Cook eye round roast beef", found a recipe titled "Burgundy Eye of Round" on Cooks.com, bought the other ingredients, and got a great Sunday dinner with leftovers for about $10, all in about 5 minutes. It was so easy -- and something I wouldn't have bothered with on my Nokia (NYSE:NOK) E61i, just because that machine was so hard to make work properly on the Internet.

Well, the simplicity of doing everyday tasks on my iPhone hasn't been lost on observers either. I now have run into two people at my church who have decided to get iPhones after seeing how easy it is for me to use mine for seemingly ordinary tasks. Both people already own either a Palm (PALM) PDA or a Blackberry, but don't use most of the functions because they are just too hard to master. They see me do a quick weather lookup or Google (NASDAQ:GOOG) search with a couple touches, and you can see the light bulb go on over their heads saying, "That's so easy; I'd love it if my phone were that easy."

I'll be interested to see how this plays out in a larger community of people. But if my experience is any indicator, we may see the 1.5 million iPhones sold to date exhibit a powerful multiplier effect on future iPhone sales.

Disclosure: Author is long AAPL.