Electronic Arts Deepens Mobile Focus (ERTS)

Jan.11.06 | About: Electronic Arts (EA)

Following its recent acquisition of Jamdat, Electronic Arts (ERTS) announced yesterday that it is partnering with Amp'd Mobile to provide fifteen new games for handsets. Titles to be offered include FIFA 06, Madden NFL 06, NBA LIVE 06, Need for Speed Underground 2, and Tiger Woods PGA TOUR 06. Privately held Amp'd Mobile, a wireless service targeting young adults, will be the first service to offer a dedicated EA channel.

Mobile gaming continues to get tremendous market analyst coverage. According to eMarketer, the US will play an increasingly large role in this market; it's difficult to overlook EA's stake in the ground with its recent activity in the space.


Reminder: Three weeks ago Larry Probst, EA’s chairman and CEO said that the company's December and March quarters would fall "well below" previous company and analyst estimates. “Holiday sales are not meeting expectations. For the December quarter, it is likely the industry will be down double digits on a percentage basis.