April 2012 Same Store Sales: eBay, Amazon, Search And Comparison Shopping Engines

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 |  Includes: AMZN, EBAY
by: Scot Wingo

Note: This is a monthly feature published by ChannelAdvisor highlighting the Same Store Sales [SSS] across our wide range of ~3000 retailers and ~$3b in GMV. Details on the SSS including methodology and schedule can be found in January's post.

Today we are releasing April 2012 data for Marketplaces (eBay/Amazon), Search and Comparison Shopping Engines [CSE] along with supplemental data.

April 2012 SSS Results

  • Amazon (NASDAQ:AMZN) - Amazon came in at a robust 52.3% y/y growth for April.
  • eBay (NASDAQ:EBAY) - eBay came in at 23.4%, showing very good signs of growth and setting a new high-water mark. Details in the eBay section below.
  • CSE - Comparison Shopping Engines bounced up a bit, coming in at down 3.4%.
  • Search - Search came in at 16.4%.

SSS Chart

The following chart details the SSS data for April 2011 through April 2012: (click to enlarge)

April_2012_sss_chart

eBay Details

eBay's April y/y SSS % growth is a new record growth rate for the eBay marketplace, and is sure to generate some questions as to what's going on inside of eBay. To help understand what's driving the growth, here are three additional 'interior' data points for eBay's SSS data:

  • eBay auctions - down 10% y/y
  • eBay fixed-price - up 29.7% y/y
  • eBay Motors (parts and accessories) - Up 32.6% y/y

This is a another record growth-rate for the fixed-price format, and suggests that eBay's continued focus on trust, large merchants, daily deals, duplicate removal, and merchant quality continue to deliver results. The eBay Motors category continued its out performance growing at 32.6%.

Of course, standard disclaimers apply that we have a unique mix (different than overall eBay) of categories and price formats and we skew towards larger merchants, etc. The eBay results put a great start to the second strong quarter and show that eBay continues to build on a strong first quarter.

Supplemental data for Search

The supplemental paid-search details are available in this table:

April_2012_sss_search_details

This month, CPC was down again 5% y/y and clicks are up 16% with AOV and CR holding steady vs. last year. Orders were up materially growing 25% y/y. The Product Listing Ads (PLA) program continues to gain adoption which is the root cause of many of these metric changes.

Conclusions

Based on the April data, we are off to a strong Q2, setting us up for continued growth going into the summer.

Disclosure: I am long Amazon and Google. eBay is an investor in ChannelAdvisor where I am CEO.