The total unique vistors and page views for New York Times Online has increased pretty significantly over the past few days. This is obviously making it more viable as an internet ad play, and offset its lost print ad revenue.
NYT is still in cost-cutting mode and internet ads are not offsetting print as one would hope to see for meaningful stock appreciation. However, NYT does pay a dividend over 5%.
With this new sign of life in the internet space and cost cutting efforts, the dividend should be safe, making NYT a nice income play while waiting for the company’s internet strategy to turn the ship around.
This benefit from the internet looks to be from NYTimes.com,
and not their overall internet strategy. Their internet strategy has been
pretty weak - not aggressive enough to fully offset classified
ad losses. But something is working, I do not know what yet. (Maybe it's
the iPhone commercials showcased on the NYT’s home page 
.)
The chart is weak, and looks like a falling knife, but news with improved fundamentals and high dividend yield, in this rate cutting environment, should force a bottom.
Disclosure: none
