Seeking Alpha
Profile| Send Message|
( followers)  

In musing about yesterday's Federal Reserve committee meeting, and the likely rate cut, I wandered over to Google Trends. How have things been looking at Google (NASDAQ:GOOG) with respect to people searching for "fed rate cut", and where are people the most hungry for a cut?

Here is a live graph of Google search volume for the above phrase over the last twelve months, overlaid with the S&P 500 for the same period:

click to enlarge

As you can see, there was little interest among searchers in the entire subject until July of this year, before which it didn't generate enough searches to produce even a semi-decent graph. After that however, things really began spiking up, with a peak during the summer quant meltdown, and then further flurries this fall after cuts in September and late October. The current cut, however, seems to be seeing a slower ramp, suggesting, perhaps, that a big percentage of the population saw this one as a foregone conclusion.

As a related aside, while the main cities for the above search are no surprise -- Washington, New York, San Francisco, and Los Angeles -- the regions with the most search is a surprise. While you might expect the U.S. to be the primary place with interest in "fed rate cut", it gets its search ass pretty much kicked by India, where apparently a rate cut is a much hotter subject.

Who would have thought?

Source: Surprising Google Trends on Yesterday's Fed Rate Cut