Positive Data From Physicians Formula Holdings

Dec.13.07 | About: Physicians Formula (FACE)

Citigroup out with nice comments on Physicians Formula Holdings (NASDAQ:FACE) intraday, saying that this morning, they received ACNielsen market share data for the four weeks ended December 1, 2007, which reflected a slight uptick in FACE's share of the total cosmetics category (at 2.9%), an improvement over the prior two periods where FACE delivered sequentially declining market shares.

Further, in the current period, FACE delivered 11.6% dollar sales growth in the total cosmetics category, which represents the second consecutive period where FACE has delivered accelerating dollar sales growth in the category.

And, while FACE continues to deliver dollar sales growth in the total cosmetics category that exceeds that of their peers, dollar sales growth for the masstige players nonetheless grew a healthy 3.2%, better than the 0.9% growth seen for the total cosmetics category.

Notablecalls: Expect to see buying interest in this beaten down stock after this nice call from Citi.