Top Selling Electronic Gifts

by: Yankee Group

By Carl Howe

With only 11 shopping days left until Christmas, it's always kind of fun to surf over to and see what is selling in the realm of electronics. As of nearly 10 am on Thursday, December 13, here are the top 5 best selling electronics products on Amazon:

#1: Apple (NASDAQ:AAPL) 4 GByte iPod nano

#2: Garmin (NASDAQ:GRMN) nuvi 350 GPS

#3: Amazon (NASDAQ:AMZN) Kindle ebook reader

#4: Garmin nuvi 200 GPS

#5: Canon (NYSE:CAJ) Powershot A570IS camera

I'm not going to keep running down the list because what you get after the top five are largely repeats of those categories. In the top 25 products, there are 7 Apple iPods, 8 GPSs, and 8 digital cameras. The only two odd ducks that don't fit into these categories are the Kindle eBook reader and a Toshiba (OTCPK:TOSBF) HD DVD disk player at #18.

If we think in terms of brands, then the buying consensus gets even more interesting. Of the brands in the top 25 products, we get:

7 Apple iPods
6 Canon cameras
6 Garmin GPSs

and then a bunch of one-product brands, mostly from different manufacturers of cameras and GPS systems.

The first non-Apple music player that shows up is the 80 GByte Microsoft Zune at #35, followed by the SanDisk (SNDK) Sansa e250 2 GByte player. Oh, and three more iPods show up in the second 25 products as well as four more Canon cameras and a Garmin GPS.

My biggest surprise is that video games don't appear to be big sellers at Amazon this year. No video game consoles show up on the top 100 best sellers; I'd have thought at least the Nintendo DS Lite would be there. And only one video game -- Dance Dance Revolution SuperNova 2 Bundle for the Playstation 2 -- shows up at #27. Go figure.

The bottom line: if you're looking to follow the crowd in buying Christmas electronics, you'll be in good company if you buy a GPS navigation system, a digital camera or a music player. And if you want to buy the top-selling electronics brands, at least as recorded by Amazon, buy Apple, Canon, and Garmin.

Disclosure: Author is long AAPL and GRMN.