Online Ad Spend: $42 Billion by 2011

My friend Michelle sends over this little tidbit -- Looks like no one at emarketer is looking for a recession anytime soon:

"Advertisers are well on the way to spend $21.4 billion on the Internet in 2007, says eMarketer’s new online ad spending report. By 2011, spending on advertisements online is expected to reach $42 billion.

One big trend is that the nation’s largest advertisers are shifting more of their budgets from traditional media to the Internet, according to eMarketer’s calculations."

Source:
Online Ad Spend to Hit $42 Billion by 2011
eMarketer, NOVEMBER 7, 2007
http://www.emarketer.com/Article.aspx?id=1005590

Comments

[Sr. Pessimist:]

That's a lot of dough. I look up and see $42 billion. I don't really care about money. It's just numbers. I know more about numbers than most people, and money's just a superstition. The war in Iraq cost a lot, maybe $2 trillion after all is said and done. $600 billion in activities so far. So the government is in debt, which will collect taxes from overworked underpaid born-workers. When the workers are robbed of everything capital, then the government will take out loans until it's no good for a loan anymore. Then I'll be in my mid 30s or mid 40s, when the US Dollar is worth 1/2 what it's worth now in terms of goods and services. Nothing I'll go chasing anymore. Apply equity to capital and you're ensuring you'll never be rich. Very rarely does capital-equity melding make the active worker rich. He works because he is mentally and physically healthy enough to work. When wasted, he resorts to a destitute state of ill health in mind and body, where he is inconsequential to the betterment of others and is placed in a managerial position, where he rots to the tune of $100k annually. If a wasted war is worth $2 trillion, and online ad spending is worth $42 billion, then what is the US Dollar worth? Was Saddam a really bad guy for the US? What are people chasing all day long for hell's sake?

2007 Dec 14 07:20 PM