Apple Signs Fox for Movie Rentals

| About: Apple Inc. (AAPL)

By Carl Howe

The Wall Street Journal today notes that according to its sources, Apple will offer Fox movies for rental through iTunes. I've been predicting Apple (NASDAQ:AAPL) would offer movie rentals since this summer, but negotiating these contracts has been much harder than Apple expected, largely because the movie studios don't want Apple to have the power over their businesses that it currently wields over music. Fortunately, in this era of $200 million movies, the promise of new revenue streams cures a lot of studio objections.