- Firstly, the US is starting to wake up to the idea of unlocked phones, courtesy of non-AT&T (T) iPhone angst and the new 'bring your own phone' openness pitch by Verizon (VZ).
- Secondly, Moore's law & scale economies are bringing down the price of really quite good non-subsidised phones to below important thresholds like €100 or £100.
- Thirdly, operators' attempts to lock people into 18 or 24 month contracts will mean they get hungry for cool new devices long before they're due for upgrades.
- And fourthly, some segments like VoIP users or enterprises, will recognize that 'there's no such thing as a free lunch' and realize they're better off with vanilla devices rather than subsidized ones locked-down and larded with operator menus.
2) The European Commission cracks down on data roaming prices. You've been repeatedly warned that this is on the watch list. Yet many operators still charge around €10 per megabyte for roaming for mainstream customers. There are a few exceptions - Vodafone (VOD)'s €12 per day cap, and Three's free data while on-net. But as we move to flatter networks, flatter tariffs and split-tunnels breaking out Internet traffic in the radio access network, the current prices start to look more like those of a cartel. Pricing needs to have at least 1 zero, and arguably 2 or 3, chopped off. Expect Ms Reding to take action.
3) Mobile broadand continues its rapid growth - but 3G-embedded laptops lose out even further to USB-based 3G modems. External USB modems are now a mass market proposition. They're available in pink, even. They work with anyone's existing laptop, they self load software, they don't require that operators put the PCs themselves through testing labs, they're easily understandable and upgradeable. Sure, an operator would love to tie a PC user to a single access service for the life of the device. But it's not going to happen - unless they fancy subsidizing computers down to free. In enterprise, they overcome sales channel issues that mobile operators aren't great at explaining computer features, and IT hardware salespeople aren't experts on HSPA. But unless you're absolutely cast-iron sure that your behavior (or competitors' prices or coverage) won't shift over the 3 years or so you've got the notebook, you'd be crazy to go with an integrated solution. A possible solution is a good 'universal connection manager' as part of Windows, rather than risking layers of operator-customized software on your PC. Expect the USB approach to accelerate even further away from 3G built-in PCs in 2008.
4) At least one mobile operator will face an investigation over reported numbers. I've posted several times before about operators fudging their reported KPIs, using opaque or arbitrary definitions. One of my more vitriolic blog comment critics has even claimed, as an insider, that carriers regularly overstate subscriber numbers to appeal to investors' superficial analysis - and seemed quite sanguine about this. I've had private discussions with other analysts where we've looked in disbelief at some published data. Sure, internal management have access to more 'real' figures - but that doesn't excuse them from providing it externally as well, as most are public companies. I suspect that a serious financial miss, or a whistleblower, could provoke some more serious scrutiny into irregularities, if obfuscation turns out to actually mean misleading.
5) Android... hmmm, it's just another platform. I really can't see what the fuss is about Android yet, especially outside of open smartphone-starved North America. That said, I'm not going to write it off - clearly the Big G holds a few cards up its sleeve. But one thing I'm pretty certain of - it ain't changing the world in 2008. We'll be back here in 12 months saying that Google (GOOG)'s Android might be a big deal in 2009.
6) Technologies for exploiting end-user context and state become the hot topic of the year. At the moment, mobile 'presence' (IMS or proprietary) is pretty lame. The user is registered to the network.... hasn't been 'active' on a call for 79 minutes, has a self-set status they've forgotten to update.... and that's it. How much richer would it be if the network could extract more useful 'state' information about the device and/or user? Even moreso if it is enriched with embedded sensors... "phone on charge", "user is on a Bluetooth headset", "battery low", "at location xyz", "moving in a way that looks like it's on train", "in a darkened room" and so on....
7) Operators realize that knee-jerk attempts to block VoIP are counterproductive. 2007 has seen many operators move towards flat rate data for both PCs and smartphones. But quite a few have used restrictive T's and C's, or in some cases port-blocking or other network means, to try and stop people using VoIP over wireless networks. A few have tried to charge VoIP-able 3G flatrate as a premium service, although a few more enlightened operators have shrugged and adopted an 'anything goes' approach to their data pipes. Expect many more to follow suit in 2008. The possible cannibalization threat is overstated - and is more than balanced by the benefits of mobile broadband service contracts. In any case, things like mashups, VPNs and non-telephony VoIP will make it much trickier to isolate VoIP as a distinct "service" in the future. Net result - pragmatism, and some of the more visionary operators exploiting VoIP rather than fearing it - either launching their own fully mobile VoIPo3G services, or partnering with players like Skype, Truphone or fring.
8) Femtocells have a year of ups and
downs. Some niche success, but practicalities will mean it's H2'09 or
2010 before mass market deployment.
Sure,
we'll see some headline "deployments" in 2008, much like we've already
seen Sprint (S)'s much-ballyhooed Airave launch. But these will mostly be
v0.9 soft launches, not full, production-ready offerings that are able
to be sold in their millions to Mr Joe Average Punter. Operators will realize that the proposition, while sounding good in paper, has a
million niggly little issues around user experience, management,
billing, regulation, emergency calling, numbering and so on.
The
business model will also need to evolve beyond purely coverage-based or
macro-offload. As per normal, more attention has been lavished on the
network aspects than actually thinking through user experience and
requirements. There needs to be more standardization, a recognition
that there could be lots of multi-femto households, guarantees that
femtos work nicely when co located with WiFi and so on. And, whisper
it.... but I think that there might need to be some optimizations or
modifications to handsets, to make them work nicely in a femto context.
9) OK, this might be wishful thinking, but I'm hoping to see more pragmatism & innovation around the concept of mobile multiplicity.
Lots of people already have multiple phones, SIMs, numbers, identities and so on. While some purists may bemoan the inelegance of this "oh, if they just had the right offer, they'd only want one", they are flat-out wrong. People are happy with complexity. The software in your brain is much more flexible about choosing appropriate modes of communication than the software in the network. People like multiplicity. They want multiple service providers. They often don't care about multiple bills or logins. They are not loyal. So live with it - and exploit it where possible.
Offer people ways to federate messages or numbering across multiple carriers. Give them ways to manage the richness. Offer them second SIMs or phones for the same number, or multiple numbers on a single device. Don't try and shoehorn them into your marketing department's polarized view of what a user experience should be. Sure, give them incentives to be stay with and extend their business with a single provider (ie bribe them), but also recognize that coercion or bloody-mindedness isn't conducive to loyalty.
10) No, No, No, No, No
- Mobile search. Still pointless. Haven't you realized by now that people just want normal, full-fat Google on their phones?
- Mobile advertising will definitely grow - but it's not going to get beyond a few % of ARPU in the foreseeable future except for a handful of segments
- Mobile centrex. I stand by what I've been saying for years. Hosted/centrex enterprise telephony has an opportunity for gaining 10-20% of total business lines. Mobile hosted services only have an opportunity for 10-20% of the 10-20%.
- UMA dual-mode services. OK, maybe we'll get to 2-3 million users. Wow, that'll really set the handset industry on fire....
- Unfortunately, we'll still have mobile industry dinosaurs referring to handsets as 'terminals', as if they were mainframe-style dumb endpoints. Mind you, it's a good filter to see who really doesn't 'get' what happens to mobility when it intersects with Moore's Law. Unfortunately, I predict we'll still have the word 'device' at the end of the year. (And 'seamless', too, ugh)-
- Unlicenced-spectrum wide area wireless. Some people have been talking up 2.4GHz WiMAX to me recently. And of course there's the ever-delayed xMax as well. Maybe it'll work in a couple of rural areas where there's not much interference, but unfortunately I can't see city-wide unlicensed data working.
- GSMA's IPX. Sorry, but this just won't work in the real world apart from maybe some internal peering arrangements between operators. End-to-end multi-operator IMS-based QoS? Oh, please.
