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The world is still going to hell but LOOK - FACEBOOK!

Ah, Facebook (FB) will save us. They have magical powers and will turn around the $60,000,000,000,000 global equities markets with a $16,000,000,000 IPO, right? I mean, who are we to question the power of social media - probably the single biggest drainer of productivity in the history of all mankind?

How many billions of hours of lost productivity have Facebook's 900M users put in over the past few years? How much is it worth to turn millions of people into couch potatoes and can those ever-fattening eyeballs be converted into advertising dollars? That's the real question as Facebook currently does a pretty bad job of converting - roughly one-sixth as good at it as Google (GOOG) is.

That won't matter to the people buying Facebook in a frenzy this morning as they release about 400M shares at $38 a share and I predicted we'd end the day at $45 but maybe $50 or even $55 on a spike up during the day. We at PSW don't have much interest in playing these silly stocks until there are puts to buy (5/29) and then, if they are still in this nosebleed range - we will be very excited to short the heck out of this stock, which is really worth $25 tops.

So we are rooting for Facebook, as it will be two weeks before we can short them with options and we would love to see them at any idiotic valuation at that point. Even with 900M users, a $100Bn valuation says Facebook's users are worth over $100 each. Yelp's (YELP) users are worth just $20, Instagram's $30 and Twitter's $70 - but Twitter isn't public either so that valuation is nonsense.

In fact, no public company values users like Facebook is and 900M means not all these users are Americans or even Europeans, where the average per-capital GDP is about $40,000. No, we're into Asia and the third world here were it's more like $5,000 per person on average. Are we really supposed to believe that Facebook will convert just as much revenue from a man who makes 100 rupees a day as they do from average U.S. consumers on steroids?

900M Facebook users spend an average of 20 minutes a day on the site. That works out to 16,000 YEARS of productivity per day spent on Facebook. That is an entire eight-hour day of work by 17.5 MILLION people used up each day on Facebook.

Think about that. At just $20,000 a year, that's $350Bn of lost productivity to Facebook - God help us all if they are successful and it spawns dozens more sites like this - the entire $16Tn GDP productivity of the U.S. can be sucked up by just 45 companies like Facebook. But, back to my point (I'm as surprised as you are that I had one) - valuing Facebook at $100Bn is pretty much saying that you and your $350Bn worth of buddies will be handing one-third of your annual salary to Facebook somehow. I know you like to think you are very valuable, I know I do, but doesn't that seem a tad over-priced to you?

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Well, we're going to throw overpriced right out the window at $38 and possibly move on to crazy at $42 (another $10Bn), madness at $46 (+$20Bn), insanity at $50 (+$30Bn), psychosis at $54 (+$40Bn) and OMG are you freakin' kidding me at $58, where Facebook would be adding another $60Bn to it's already $100Bn market cap - all through the magic of trading just 15% of the actual shares of the company. Do you see why we are chomping at the bit to short them?

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Our biggest worry is that people aren't as dumb as they seem and, like GS (66M shares), DST Global (131M shares), Peter Thiel (44M shares) and Tiger Global (53M shares) they will be dumping the stock at the open - taking the money and running at the $100Bn valuation. If that happens, as I said to members this morning, I think the QQQ July $45 puts at .10 have a good chance of being a 10-bagger as the Nasdaq goes into free-fall.

We took a bullish flyer, however, into yesterday's close with the TQQ (ultra-long Nasdaq) June $55 calls at .50 as a fun way to play a possible Facebook pop but, on the whole, we're still pretty bearish and more so after yesterday as we added back not only the long puts we discussed in the morning post but, in our morning alert to members, we suggested the DIA June $120 puts at $1.25, which finished the day right at the money at $1.50 (up 20%) as well as the TZA June $22/26 bull call spread for $1 (with offsets), which also shot up 20% to $1.23 as the Russell gave up another 2% yesterday.

We went more bullish in our very aggressive $25,000 Portfolio but we also added a very aggressive SQQQ hedge - just in case. Even if Facebook does rally the markets this morning (the IPO releases at 11), I can't see going into the weekend more than a tiny bit bullish as we await the result (or non-result) of the G8 meeting at Camp David this weekend.

None of the bad stuff went away folks - we simply have bad news fatigue at the moment - even I don't feel like going over it this morning (see news and my pre-market commentary in this morning's chat if you must) but it's still out there and STILL, the only reason to be bullish is the promise of Deus ex Machina - the "Machine God," in the form of the Fed and the other Central Banksters, who will come down from the heavens and once again shower the top 1% with trillions in cash so we can extend and pretend for another six months (that's all $1Tn buys now) while we foreclose on another few million homes and wag our fingers at the poor and tell them how they need to tighten their belts.

Have a great weekend.

Disclosure: I am long TNA, FAS, TQQQ, CHK, JPM, AAPL.

Additional disclosure: Positions as indicated but subject to change (still well-hedged and fairly balanced long/short).

From Philip Davis:

USO, QQQ- Phil, thanks for these plays. Out of USO for about 65% gain today and just keeping 1/4 QQQ.

- Ksone88, July 14, 2011  


Phil, You were on the $ today with your calls almost exactly on the turns – Krap kuhn krup (Thai for thank you very much).

- Jomptien, July 14, 2011  


Thanks for the USO directions today. Made it 3 times (up/down/up) for a very nice win.

- Doro165, August 2, 2011  


Phil, I don’t know how I can thank you enough for your guidance this past week. I’m up significantly in my portfolio and I’ve never been so relaxed watching the market panic. Thanks once again for being here for us.

- thechaser, August 2, 2011  


Oil – thanks Phil, got in late at 0.53 on the 38p today, set a sell for 0.75 and took the dog for a walk – 70% gain and more than enough $$ to buy dog food. TZA Aug 35/40 BCS – closed out for a 100% gain in under a month – thanks again for introducing me to these trades.

- CanuckBob, August 2, 2011  


GOOG, NFLX and AAPL all bought last hour Friday. Sold into the excitement the first hour today for an average of 15% on the options. And lots of them. Thanks again Phil for teaching me so well.

- lflantheman, August 2, 2011  


Your board has been fantastic helping the less experienced (includes me) navigate through all the turmoil. The contributions from your members has been well rounded, objective, and extremely helpful. Sans the politics you have built a fantastic community and that is a tribute to you. I thank you and all fellow members for there contributions over the past few days. Fantastic group!

- dclark41, August 3, 2011  


Phil – Not that you dont usually, but you have DEFINITELY earned your money this week. THe recommendations have been PERFECT. Selling into the initial excitement (MULTIPLE TIMES), hedges, everything. Im reading this when I get home from work and want to cry b/c I cant trade at work! I might have to start getting up at 3 AM though to catch those trades bc youre killing it then too! May you and yours have a blessed weekend!

- Jromeha, August 5, 2011  


On Optrader’s section yesterday he was asked how he works with AAPL as an investment. He replied that he just ‘plays with the covers’. I’ve got a separate portfolio where I use primarily this technique over the past 6 months. Up 60% The principles involved are stock selection, patience, patience, using covers to protect profits, rolling covers to maximize premium return, and exiting when covers are gone and stock price is high. Sometimes it’s hard to remember where you learn to do this stuff, but much of it is from integrating principles I’ve learned here with thing I already knew. Thanks for the help on this, Phil and others.

- Iflantheman, August 8, 2011  


Thank God for Phil. A few months ago (April) I didn´t even know what hedging was, and someone recommended I should check out some of Phil´s plays, especially on the retirement portfolio. When I first started to read it, none of it made a blind bit of sense to me, but I stuck with it and gradually began to work through some of the trades to see how it worked. Now I am putting on 5:1 SPY backspreads combined with bear put spreads, entering and leaving positions after consulting the VIX, and engaging in other esoteric maneuvers that are keeping my portfolio above water.

- jmm1951, August 18, 2011  


I took $2 (up 133%) and ran on those USO puts, quite a bit more than the 20 you played in the $25KP. Thank you once again for turning a bad market week into a great personal week. You will be happy to know I am back to cashy and cautious with a few of your favorite longs into the weekend. Thanks to Phil, JRW and all the members who share their knowledge here.

- Dennis, August 18, 2011  


Phil, I just wanted to say thanks for being there. The world needs more of you. Your site continues to positively change my life daily.

- Chasw, October 18, 2011  


GIVE THANKS/PHIL Have not done my 10,000 hours, but a couple of years at PSW, and moved from fishing with a single line to owner of a commercial trawler (metaphorically speaking). Now I fish with many lines. It is amazing when you go over the same information time and time again, eventually it clicks. Like planting trees; being the house, 20% sale items, selling into the excitement. and patience. I just sold an AAPL Jan 12 340/390 BCS financed by the sales of Jan 12 275 Put. The trade was put on one year ago for a net credit and exited five minutes ago for a 49 dollar per contract profit. No point in waiting till opex to see what happens, and I will just sell 10 of those VLO puts to make myself net the round 50. I no longer worry about opex coming as I have adjusted well in time for most positions that go against me. I still make some howlers (RIMM, TBT, TRGT) but I play the percentages and my winners outdistance my losers by many miles. I would never be in this position if it were not for Phil. He is a treasure, pure and simple. The goose that lays the golden egg if we care to listen and practice. Phil, a mighty big thank you.

- Winston, January 5, 2012  


It is amazing how much confidence you engender, Phil………..I knew the 1% a day trades and repeated often were possible as I had done in stretches, and I knew kill zone trades were also possible and 5% to 10% returns per month were very possible with practice, experience and smart risk management all without having to take a lot of risk, but I guess I was talking to the disbelievers and since I have dropped them into my 'why bother to try to explain it' file and come over to the dark side at PSW I feel soooo much more content not only with the returns, but with the company and a comments and the obvious opportunity to learn and learn and learn some more. It all helps the mental and emotional discipline of the trading too. So thanks again.

- Roro, January 11, 2012  


Way to go Phil! Have I said how much I appreciate your site lately! Your ability to teach and your willingless to give others a forum to demonstrate their own skill sets makes your site remarkable. I got great help from you, jmm1951, and Iflantheman (special thanks!) today. Hell, if I have many more days like this I may even be able to sign up for a full year rather than doing it just quarterly. Tomorrow is another day but, fabulous job today!

- dclark41, January 25, 2012  


Phil- I would like to echo the sentiments of dclark41. Joining this site was the best thing I have ever done to aid my growth as a trader/investor. There are so many smart and experienced people here sharing their ideas that regardless what your investing style is you will learn something daily. Thank you and all the regular contributors for your generosity.

- Acd54, January 25, 2012  


Maya, After years of being pretty good at picking stocks I still managed to lose almost as much as I made.All the reading Phil asked us to do as a new member (And everything else I can get my hands on lately) has revealed my Achilles Heal.Good stock picks do not necessarily make money. My problem was swinging for the fences. Since becoming a member Jan 1 this year and getting into to scaling into small trades I am amazed at the steady profit growth I have experienced already while not worrying about getting killed. And having fun doing it.. Phil, Thanks for the education, the help you give and the chance to learn more and get better. Also thanks to all the members who have answered the few questions I had when your not around.

- Ricpar, February 2, 2012  


You are doing a fantastic job. I think most of us our very well balanced and consequently have learned how to manage through these ever so short declines in the market without panic.

- Dclark41, April 5, 2012  


- Ricpar, February 2, 2012  


Phil has some great insight into the market. He's given me a different perspective on the market and I know I'm a better trader/investor because of it. I've been trading options since the late 80's and Phil is right. Unless you know what is going to happen (how can you, unless you have insider information), then do what the smart money does - be the house. Remember guys, we're allowed to sell options. If you're afraid to be short, then do a spread to limit your liability. When I think about the money I've made and lost on options, a good approximation is that I win 30% of the time when I do a straight buy; I win about 70% of the time when I do a spread; I win nearly 90% of the time when I sell naked.

- Autolander, April 11, 2012  


I've been trading/investing since the early 80's (my dad started me out young). I've had seven figure accounts (in the past) and I've done lots of trading, so I can say that I'm a well seasoned investor. Phil is the real deal. His trades make sense and his strategy is sound. He sees things that others miss and he's one of the best at finding price anomalies. When he makes a mistake, he has an exit strategy already planned. He hedges very well and he has an instinct which tells him to go to cash or to be all in.

- Autolander, April 13, 2012