Google, Yahoo Already Benefiting from iPhone

Includes: AAPL, GOOG, YHOO
by: Paul Kedrosky

There are some interesting, if not entirely surprising, factoids in a NY Times piece Monday. It seems the traffic from Apple's (NASDAQ:AAPL) iPhone to major websites like Google (NASDAQ:GOOG) and Yahoo (NASDAQ:YHOO) is quickly surpassing everything else, to the point that over Christmas iPhone traffic to Google exceded that from any other mobile device -- despite iPhone having only 2% market share.

Why the iPhone traffic effect? Because Apple's iPhone has the first mobile browser to genuinely not suck. And beyond not sucking, iPhone's browser is actually darn nice to work with, so good that people actually use it on mobile devices without feeling like they are inserting hot probes under their fingernails.