Netflix Announces 'All You Can Watch' Video Downloads... Yawn

News out Monday that Netflix (NFLX) is going to allow almost all of its customers unlimited access to their video on demand service.

Doug Caverly quotes Michael Liedtke as saying, "Letting subscribers stream as much as they want could erode Netflix's profits because the Los Gatos-based company isn't raising its monthly rates even though its expenses may rise if increased usage drives up the licensing fees owed to studios."

I doubt it. Why?

I'm sure that before making this decision, Netflix did a little internal analysis on their own. I can't imagine that very many of their current subscribers are coming anywhere close to the existing limits on the video on demand service. The main problem is that the content on the video on demand service is pretty weak sauce. No new release videos. No The Departed or Crash or Walk The Line. No Sopranos or Lost or 24.

Sure, if you want to watch the complete Epic Series of Battlestar Galactica, or if you want to watch Ghostbusters or Tootsie, their video on demand service is ok. But I already get 20 hours per month of that crap and at best I'll watch maybe one show a month.

It's like if Sizzler said, instead of limiting you to 8 bowls of salad we're now going "all you can eat." Lots of sizzle, but in reality no one is going to eat more than 8 bowls of salad anyway.

Of course, the fact that the video on demand service isn't quite as easy for most people as a DVD will also keep its usage down. Most people don't have a PC connected to their TV and so the only way to watch the videos is on your PC (yes I said PC, Netflix's video on demand service doesn't work on a Mac unless you are running Parallels), and only then with Internet Explorer.

The other thing to keep in mind is that the more dead programming you watch from their on demand service, the less you are probably watching those red envelope DVDs that they have to pay real money to send to you in the mail.

So Monday's unlimited push? Yawn. More marketing speak than anything. Yes, there will be that one individual who never leaves his home and who watches 50 hours a month of dry dead 15 year old programming, just like there will be that one 600 pound guy at Sizzler who beats the house every time he goes to dinner, but for most of us, not really much here to write home about.

By the way, before you peg me as a Netflix hater, don't. I *LOVE* the service. The postal DVD business is amazing and awesome. Every single DVD I've ever sent them was received the next day at their shipping facility and every single time I send them one, a new DVD is shipped out the following day for arrival the day after. It's like clockwork. Perfect fulfillment. And at least for the DVD-by-mail side of their business, they have some pretty amazing stuff. Last night I just started watching the series Entourage from the very beginning.

In fact, I like their DVD mail service so much that lately I've been thinking about canceling my DirecTV (DTV) service and existing strictly on a diet of Netflix and OTA HDTV network TV content via my Media Center PC. I could save a lot of money that way, increase my Netflix plan from the current three discs at a time to four or five discs at a time and be better off I think. We'll see.