1 IPO Planned For This Week

May.29.12 | About: Loyalty Alliance, (LAEC)

Loyalty Alliance Enterprise (LAEC), a provider of mobile direct marketing and customer loyalty solutions in China, plans to raise $36 million by offering 5.1 million shares at a price range of $6.00 to $8.00. At the midpoint of the proposed range, Loyalty Alliance Enterprise would command a market value of $105 million. Loyalty Alliance Enterprise, which was founded in 2009, booked $31 million in sales over the last 12 months. The Hong Kong-based company plans to list on the NASDAQ under the symbol LAEC. Macquarie Capital and Needham & Co. are the joint bookrunners on the deal. Please note: As of 5/11/12. Previous terms (4/24/12): 5.1mm shares at $12-$14