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We've all heard of the Super Bowl Indicator, but have you ever heard of the Swimsuit Issue Indicator? Over the last 30 years, an American has appeared on the cover of the annual Sports Illustrated Swimsuit Issue in 15 different years. Swimsuit_4 The average performance of the S&P 500 during those 15 years is a gain of 13.9% with 13 positive years (87%). Of the fifteen years where no American appeared on the cover, the S&P 500 has averaged a gain of only 7.2% with 11 positive years (73%).

In the table below, we highlight the native country of the model appearing on each year's issue as well as the performance of the S&P 500 that year.

click to enlarge
Swimsuit_models

Source: Sports Illustrated Swimsuit Indicator Decidedly Bullish