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About the author: From Bespoke:

Over the weekend, for our Bespoke Premium members, we analyzed the January retail sales report and calculated what percentage of retail sales that each sub-category contributes to the overall retail sales pie. We then compared the current levels to historical levels to see what shifts in spending were taking place.

One development we found is that over the last ten years, Americans have been spending more of their money on eating out and less of their money on playing sports.

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