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Big Oil is having a hard time replenishing their reserves and Wall Street is concerned. The concern is obvious, but playing devil’s advocate, does it really matter?

The WSJ’s recent article on Exxon’s (XOM) lack of new reserves states that XOM will run out of oil in a generation. That is about 40 years or so.

The last, and most recent, big oil find is controlled by Petroleo Brasileiro (PBR). Where does this level the reset of the industry… other than crying that Peak Oil has arrived, and the easy life is slowing ending? IMO, Big Oil will be forced to reinvent themselves. They should not be viewed as Oil companies, but instead, they need to view themselves as Energy companies, and attack all aspets of Energy.

That means a huge push into alternative energies, specifically to what oil is used for. By ignoring innovation, along with the lack of reserves, they are running down a dangerous course. Big Oil will fall victim to innovation the same way TV networks lost out to the internet.

Car makers are in no position to stop innovating. They see how well hybrids are selling in a crappy market, and they will keep pushing. If Big Oil does not step up, and change with the times, arrogance will kill them.

Too many former hippies have too much money, and their money is forcing disruptive innovation in all aspects of life. There is no more room for lobbiests and tax breaks.

A slogan that should be reinforced in every company should be ‘innovate or die’. Ultimately, that path has already started, but a generation is a good amount of time for Big Oil to get crack-a-lacking to redefine itself.

The U.S Governement should be concerned about this as well, as it threatens our way of life. (Unless politicians enjoyed the oil shocks of the 70s.) Legislation should be passed to force Big Oil to throw money at innovative technologies. For instance, give XOM a $50 million tax credit only if they truly spent $50 million toward alternative energy.

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  •  
    Innovate or die? It is quite clear that there is no innovation to replace the magic liquid and the die part is what the illuminati are banking on... 6.5 billion people on the rock and there will be room (and energy) enough for the point five.... where will 6 billion people go in 1/2 a generation? That is the real $60,000 question..... I am sure we are walking and talking through a pre-disposed reality that will show us the way off the cliff.... lemmings, sheeple, whatever... we will be shown the way out and off of the playing field. Get off the grid, get your own water supply and grow your own food, this isn't some hippie tree-hugger talking, the illuminati have their retreats and they don't want you near them! Good Luck Chuck.
    2008 Feb 20 08:23 AM | Link | Reply
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    "Legislation should be passed to force Big Oil to throw money at innovative technologies"...ARE YOU FREAKING SERIOUS???? Government cannot FORCE anyone to innovate! In fact, government is really horrible at forcing anyone to do anything in an effecient manner, let alone innovative manner. Look at Social Security; this is government "forcing" us to save for retirement but it is horribly inefficient and definetly not innovative. Public Education: government forcing us to provide education but it sucks as far as quality goes. Income Taxes: government FORCING us to fund things we don't like, but all that happens is that we are innovative in ways to AVOID PAYING TAXES.

    Put rewards out there, and companies will innovate. Those can be government rewards like tax credits, or market rewards like "not driving your stock to the ground because you aren't growing your company". If the tax credit is related to drilling, I have no problem with companies getting the credit if they drill. But right now, the credits aren't tied to alternative energy, they are tied to other investments.
    2008 Feb 20 09:41 AM | Link | Reply
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    "Legislation should be passed to force Big Oil to throw money at innovative technologies."

    You don't seem like an idiot, but...........
    2008 Feb 20 09:57 AM | Link | Reply
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    Illuminati and forced "creative" taxation. Right. How about recognizing that the largest pusher of this ridiculous notion is big oil itself? They (big oil) have knowingly and unknowingly created an army of self righteous types that took one snippet of the entire picture and turned it into the inevitable "Escape from NY" scenario. Now if Y2K would have panned out, we would not be worrying about this. And why worry anyways, the world ends in December 2012 as the Mayan calendar ends there? Insert dry humor here.

    Why doesn't anyone ever mention the FACT that the brightest minds in this country/world are armed with billions of dollars to make sure this crap never happens? And what is the motivation besides the obvious? Whomever makes the multitude of tactics and schemes work, will make Google look like a rounding error... Once again market forces will prevail -- as they are currently doing.
    2008 Feb 20 04:28 PM | Link | Reply
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    Or how does, "Im just a simple soldier, and I hope a good one" (Indonesian Dictator) resonate with, "Were just an Oil company, meeting Americas energy needs" (XOM).

    I'm a die hard capitalist, with libertarian leanings, to a point...but is it off topic to mention that the US Governments preoccupation with the Iraqi war, the Afgahistan war, the War on Terror, and whatever the next war may be...has extracted an incredible opportunity cost on the American taxpayer. Let me explain: we blew a chance to have a Manhattan Project for Energy--because we are spending 1 or 2 or 3 trillion dollars for decades into the future.

    We've boxed ourselves in a corner...

    2008 Feb 20 08:14 PM | Link | Reply
  •  
    You assume that big oil companies have imagination! How many visionary alternative energy engineers do they employ?

    They are doing the right thing by buying back stock. They should get out of the way and let their investors put money into new companies that have a better chance at solving our energy problems.

    The government solving our energy problems? Be serious. Obama proposed the government spending $15 billion (big number!) a year for 10 years on alternative energy. What a joke. We probably should be spending $300 billion just in this country, $1 trillion per year world-wide.

    The government should set a national energy plan and maybe seed some new technologies, otherwise get out of the way.
    2008 Feb 21 06:23 PM | Link | Reply
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    Yes, the government....errrr Obama, will help big oil make the right decision to innovate. In addition, he'll get the health care companies to give us universal healthcare, get the universities to give us free tuition, and ask the Iranians not to be so mean and "understand" their side of things. Just like great sounding slogans like "Hope" and "Change", these things sound good and have no real substance.

    Your message is received loud and clear, and I think we all agree that something must be done, but having the government do anything effectively or efficiently is probably not possible. Second, look at the unintended consequences of the Bush Ethanol plan - what a screw up! Groceries, feedstocks, and everything else are up and no one is saying a thing.
    2008 Feb 21 10:28 PM | Link | Reply
  •  
    Our way of life: fat over laying the arms of your scooter as you cruise to the next trinket purchase. The question is: what's your goal, 400 lbs.......500 lbs.? Please, take our liberties and protect us from the "global war on terror". We can't run. We can't stand. We can only go as far as our scooters will run on the battery. "Home of the Brave" is sooooo yesterday.
    2008 Feb 21 10:48 PM | Link | Reply
  •  
    what a simplistic article. like did this author just wake up or something
    2008 Feb 23 09:43 PM | Link | Reply
  •  
    what a simplistic article. like did this author just wake up or something
    2008 Feb 23 10:19 PM | Link | Reply
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