Leap Frog's 'Ribeting' New Product Line

| About: LeapFrog Enterprises (LF)

LeapFrog (NYSE:LF) has new products rolling out this summer that are the best the company has had in its history.

1- "The Crammer": A replacement for handwritten index cards. It allowing you to enter data for each side of virtual "cards" and run through them on the 2.5-inch screen. Study aids various subjects are available for download.

2- "The Tag": A handheld that works with Tag-enabled books to create an independent and interactive reading experience for children. By touching the Tag reader anywhere on any page of a Tag book, children can bring their favorite stories to life, easily skipping from page to page or book to book.

3- "Learning Path": A free online tool at leapfrog.com that interfaces with LeapFrog products to show parents what their child is learning and how their activities or games map back to the Scope and Sequence of educational skills that the Company has always built into every product.

LeapFrog lost its way 2 years ago as its products rapidly became outdated in a handheld and online world. This latest line of products has taken them back to the head of the pack.

Rather than thinking like a "children's toy" company, LF seems to have changed that and is now a "educational technology" one. With that change has come the innovative thinking that is clearly evident in the new product line.

Here is a very good review of the new line from someone who has actually played with them.

Disclosure: Long LeapFrog

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