Juniper Networks (NYSE:JNPR)
June 12, 2012 2:00 pm ET
Kevin R. Johnson - Chief Executive Officer, Director, Member of Mergers & Aquisitions Committee, Member of Stock Committee, Member of Offering Committee and Member of Stock Repurchase Committee
Stefan Dyckerhoff - Executive Vice President and General Manager of The Platform Systems Group
Robert L. Muglia - Executive Vice President of Software Solutions Division
Pradeep Sindhu - Co-Founder, Vice Chairman and Chief Technical Officer
Gerri Elliott - Chief Sales Officer and Executive Vice President
Manoj Leelanivas - Executive Vice President and General Manager
Robyn M. Denholm - Chief Financial Officer, Executive Vice President and Member of Stock Committee
Brian Marshall - ISI Group Inc., Research Division
Mark McKechnie - ThinkEquity LLC, Research Division
Alex B. Henderson - Miller Tabak + Co., LLC, Research Division
Vijay Bhagavath - Deutsche Bank AG, Research Division
Ehud Gelblum - Morgan Stanley, Research Division
Jeffrey T. Kvaal - Barclays Capital, Research Division
Rod B. Hall - JP Morgan Chase & Co, Research Division
Ittai Kidron - Oppenheimer & Co. Inc., Research Division
Simon M. Leopold - Raymond James & Associates, Inc., Research Division
Simona Jankowski - Goldman Sachs Group Inc., Research Division
Mark Sue - RBC Capital Markets, LLC, Research Division
Brent A. Bracelin - Pacific Crest Securities, Inc., Research Division
George C. Notter - Jefferies & Company, Inc., Research Division
Ladies and gentlemen, please welcome Kathleen Nemeth, Vice President, Investor Relations.
Good afternoon, everyone. On behalf of the over 9,000 Juniper employees around the world, it's my pleasure to welcome you to our 2012 Financial Analyst Meeting. It's great to see so many of you here with us today this afternoon, and I also want to extend a warm welcome to those of you who are joining us on our webcast.
This year, our Financial Analyst Meeting is being held here in our headquarters in Silicon Valley, and we're so glad that so many of you are able to be with us here in person today. We have a very full afternoon planned for you. The first half of our meeting will focus on our strategy, our products and technology and will feature our CEO, Kevin Johnson, as well as Stefan Dyckerhoff, Bob Muglia and Pradeep Sindhu.
After the break, we'll dive into our Go to Market execution, where you'll get to hear from our Chief Sales Executive, Gerri Elliott, as well as our sales leadership team. And then our CFO, Robyn Denholm, will wrap up today's presentation with a look at our long-term financial model. And we also hope that many of you stay with us for the reception immediately following today's presentations, where we have several demos set up where you'll be able to see our new products.
Before we get started, just a couple of quick housekeeping items. First of all, there'll be plenty of opportunity for Q&A. Please wait for a mic before asking your question for the benefit of those who are listening in on the web. Secondly, if you need Wi-Fi, there's cards on the table that have directions for how to access the network. And third, our Safe Harbor. Very briefly, I'd like to remind you that when we make forward-looking statements today, there are risks associated with that, for example, whether it's about the economy or the overall market outlook, and those involve a number of risks and uncertainties. Our results could differ materially from those outlined during today's presentations, and it could be impacted by changes in overall technology spending as well as other risks listed in our most recent 10-Q filed with the SEC.
And also, finally, please note that we will reference non-GAAP metrics today. For a full reconciliation between GAAP and non-GAAP, please see the IR section on our website.
And with that, I would like to introduce our Chief Executive Officer, Kevin Johnson.
Kevin R. Johnson
Well, good afternoon, and thank you for taking the time to join us today. It's a busy couple of days for us here at Juniper, certainly hosting you today and focusing on the financial analyst community. Tomorrow, we're hosting an industry analyst event. We have, I think, 10 customers and partners who will be here with us tomorrow to go a bit deeper on their experiences with our new technologies and the work that we're doing with them.
But really, I thought today, to kick this off, a focus on innovation and growth is very appropriate. I mean, we're a company that is 16 years old. And at our core, the lifeblood of what we do is innovation and building great products. Now as the company has scaled, it's become very clear that world-class execution, not only execution in how we build those products, but execution in how we take them to market, execution in every part of our company is critical and essential to our success.
In fact, some factors influence our results that we are not in control of. The addressable market will do what the total addressable market will do. But at the end of the day, much of what we do is absolutely within our control. It's within our control around clarity of focus and operational excellence.
Now this formula has served us well throughout the history of Juniper, and it will continue to serve us well. The way we think about this formula for creating value starts with thought leadership and innovation. Certainly, the company was founded 16 years ago with a vision for a different way to build networks. It was a vision that was based on innovation: innovation in the silicon, innovation in the systems, innovation in the software.
More recently, we're now adding innovation in the network architecture. All of that comes together through the investment we make in R&D to create breakthrough products. Great products are absolutely core to our agenda, and they are core to our growth aspirations.
Now certainly, operational excellence plays a key role as well. Operational excellence is required to build great products. Operational excellence is required to sell great products. And 16 years ago, our business was much simpler. Today, we have more product families, we have more customers, we have a very dynamic competitive landscape, and so driving operational excellence as the company has scaled is really core to the agenda and the set of things we're doing to create value.
Now certainly by driving operational excellence, we believe we have an opportunity to unlock even more value through efficiency and productivity gains. Certainly, Robyn is going to talk a bit more about that later today.
And then finally, it's about world-class talent. And it's great engineers and thought leaders that build these great products. It's great salespeople that sell these great products. It's great marketers that help market these products. Talent and building great talent in this company is absolutely critical for long-term sustained value creation.
So at the core of what we think about strategically, we think about these 3 things: are we doing the right things to really drive a thought leadership agenda and create great, great products in the market? Are we doing the right things to really improve on our operational execution, deliver operational excellence, excellence that leads to great products, to great sales results, to great customer satisfaction? And are we creating an environment to attract, retain, develop world-class talent to help us carry this forward?
Now it's important to think about how this formula has really helped our company, and to look at that, I thought we'd just start by taking a look at the last 5 years. Now as this chart shows, we have nearly doubled our revenues since 2006. We've driven growth across both our service providers customer sector, as well as our enterprise customer sector.
And when you look at this growth, the formula has been consistent. Roughly half of our employee population is in engineering disciplines. Engineers that design, develop, test and create great products, starting with the silicon, building that silicon into great systems, building software into those systems and then wrapping that together in a Go to Market that allows us to monetize that investment in R&D. And just to prove the point that this is a business about great products, of the 4 point -- roughly $4.5 billion of revenue in 2011, $1.8 billion of that revenue came from 3 product families that were introduced since 2006. In 2000 alone, $1 billion of revenue came from our MX product family, $500 million from our EX product family and $300 million from our SRX product family. It just proves the point that building great products is the fuel for our growth agenda.
Now I would argue we're at a very interesting point in the evolution and growth of Juniper. We're at an interesting point because we have a phenomenal new wave of products that are just hitting the market. In fact, these are products that we've been working on for a number of years, products that have taken a great deal of engineering, focus and discipline and execution to get these great products to market. And we're just now on the cusp of seeing those products translate into the wins and the revenue momentum, the same way, if you look back in 2006, that we were on the cusp of introducing products like the MX, the EX and the SRX product families.
Now the 2 key market trends that are really driving the thinking and the innovation in these products continue to be mobile Internet and cloud computing. These 2 megatrends are fully intact. These play to our strengths at Juniper. These 2 market trends play to the strengths because they're about scale and they require network performance. And not only network performance, but network performance in the most efficient way possible. Now we're building our portfolio to ensure that we maintain a leadership position as these trends accelerate.
Now just to amplify that, these trends are part of what's contributing to a significant addressable market opportunity for our company. If you just look at industry analyst with Infonetics in Delaware for 2011, the total addressable market that we're pursuing or focused on is a $50 billion addressable market. So we, roughly, in 2011, delivered a 9% to 10% of that addressable market. $20 billion of that is the addressable market allocated in the service provider opportunity and $30 billion in the enterprise.
Now Robyn's going to take you through more details of how we see these markets growing. But just as a placeholder, we believe the service provider total addressable market from 2013 to 2015 should grow at about the 10% to 11% range CAGR. The enterprise addressable market, we believe, will grow 5% to 6% over the years 2013 to 2015. Robyn's going to take you through more of what that means in terms of where that's growth is coming from in routing, switching, security and how we intend to capture that and drive an operating model that aligns with and delivers value creation for our shareholders.
Now certainly, it's our strategy to capture this opportunity. And there's 5 key pillars of our strategy. We're very consistent on this. These pillars have not changed. Number one is we are focused on high-performance networking, and we're going to stay focused. We have significant addressable market to go capture. We're not in a situation where we have to expand into other technology disciplines such as storage or compute. We're staying focused on the domain of networking. And we're staying very focused on the areas that we add unique and special value, which happens to be the high-performance areas of networking. We're not focusing on the commoditized areas of networking. We're focused where scale, performance, efficiency matter, and that's where we can do our best work.
Now certainly, our best work involves innovation and building great products. You're going to hear more about those today, whether it's great products that we've released to market like the PTX and the way that we've changed the paradigm for how you architect the core of the network to include the Converged Supercore. PTX is just one example. But at the core is staying focused on the market trends and how we can solve unique problems, complex problems and do it in a way where we are relevant and differentiated from our competition. Innovation and building great products, we are committed to that mission within the domain of networking.
Now certainly for every dollar of R&D we invest, we intend to leverage that investment and monetize it in both service provider and the enterprise sectors. Now certainly, roughly 60%, 62% of our business last year came from the service provider sector. I think 38%, 40%-ish, in that range, came from enterprise. So we are building on our heritage in our core and service provider. We continue to grow our service provider.
But examples, when we innovated and built the MX router, certainly, our focus on that was filling the needs of the edge of the Internet with service providers. Well, today that MX product has been expanded in a way that it also serves the wide area network needs of the enterprise. The MX is an example where we invested all of R&D, we monetize it in service provider, we monetize it in enterprise.
The SRX is another example. We innovated in a way where our security base was primarily focused on enterprise, but with the SRX, we are now a key part of the solution for securing LTE networks. You'll hear more about that from Bob and from Stefan later today.
Fourth point is really focusing on diversifying our customer base. And I think about this in 2 dimensions: as we have a key account, a very large set of -- a very large customer, we are deepening our relationship with that customer. We're doing more projects in more parts of their network. That's what I call depth. And the fact that we have a strategic relationship with this customer and that strategic relationship starts at some part of their network and it grows from there.
We're putting more focus on how we're deepening our strategic relationship with our very largest key accounts, while at the same time expanding the breadth of customers that we work with. And this is true in both service provider and enterprise. You're going to hear from our teams today about some of the relationships that we've established in both our large service provider customers and enterprise customers that are growing and deepening. And you're going to hear about the fact that we've expanded and reached out to serve more service providers and more enterprise customers.
Diversifying the customer base is important, because in many ways, that can help, perhaps, over time, smooth out some of the lumpiness in terms of revenue flows for the company. It allows us to have a broader reach and be able to monetize the investment we make in R&D across a broader range of customers and deliver more value to those customers.
And then certainly, we are focused on complementing our system strategy with a focus on Junos Space software solutions. Certainly, we're investing and continue to innovate in the silicon that goes into these systems, in the systems themselves, in our Junos operating system, and Bob and Stefan will take you through a number of great examples where we've now extended that in terms of software that runs on top of Junos, enabling unique solutions. For example, the set of software that we have running on our MX Edge router. Great examples there. That's helping us not only complement the value proposition that we have of our underlying systems business, but it's also helping us broaden the range of solutions we can deliver to customers on that system's platform.
Now this strategy is reflected in the portfolio that we're taking to market. And just to give you some perspective, in the first 10 years of the history of Juniper, there were really 3 domains or 3 parts of the network that we ended and built a portfolio around. Certainly, the company was founded on the innovation that went into our M Series core routers and the T Series routers. We did an acquisition to get us into the edge with our E Series. We did an acquisition of NetScreen to get us into security, primarily focused in campus and branch.
But you look at that first 10 years. We built a base of business because we were differentiating in ways that matter to customers in the core of the network, in the edge of the network and starting then to build a base around security. In the last 6 years, we've expanded that portfolio. And I show you how that portfolio lands by domain of the network. There are 7 domains in a customer's network that we are focused on: the core; the edge; access and aggregation; data centers; wide area network; campus and branch; and consumer and business devices.
And you can see what we've done. We've systematically focused on how we innovate in the silicon, the systems, the software to now take that portfolio and provide a range of solutions, all in the domain of high-performance networking, that can solve unique problems for customers.
Now in many ways, I look at this and we've built our strategy around the way customers think about their domains. In fact, we've built our strategy around the way we can leverage R&D in our products of routing, switching and security to solve customer problems in those domains. So if you organize these product families into routing, switching and security, it looks like this.
The routing portfolio has a set of product families, the switching portfolio has a set of product families, and the security portfolio has a set of product families. Clearly, when you want to look at it by routing, switching, security, those are the 3 businesses we're in. But those 3 businesses leverage the investment we make in technology, and now we complement it by the way we go to market and have the dialogue in taking that technology to solve unique customer problems.
Now certainly, we've spent a lot of time with our customers, and we've just introduced something called the New Network Platform Architecture. This is something we're enabling in the market because it allows us to have a dialogue with our customer in a unique way. It starts -- it allows us to begin to bring an architectural element to the discussion of how customers should architect their networks, to take maximum advantage of the innovation and technology that we're delivering in ways that are highly relevant to them, fundamentally transforming the economics and the experiences that they get from networking.
Now I've allocated about 30% of my time to focus on customers. I spend my time traveling and working with our field teams, engaging with customers. And it was about 4 years ago with our large service provider customers that they started this concept of really looking at their networks in what they would call domains. And they were doing it because they wanted to build discrete elements within their networks so that they could think about the architecture and the technology suppliers within that element of the domain and how they can best optimize those networks within those domains and how those domains interacted with other domains.
Well, we're now seeing that happen in enterprise customers. We're seeing enterprise customers in some -- in many areas. You'll hear about some today that have looked, and they said, "Look, we've had a single supplier of our network technology for years. We see the benefits of having a dual vendor and having a dual vendor-supplier relationship for our networking needs." And in order to enable that, enterprise customers are starting to say, "Let's think about the domains that we can focus on," whether it's wide area network, data center, campus and branch, and that's providing opportunity for us to have entry points. And we'll hear from our sales team.
But in every one of these domains -- and you'll see 5 of them are specific to service providers, 4 of them specific to enterprise customers and 2 of them are shared. The core of our business with service providers is what we're doing in the core of the Internet, in our new Converged Supercore with the PTX, the edge of the networks with our MX and the opportunities that we have with SRX in securing that traffic. When you go to access and aggregation, we've just introduced the ACX for backhaul. The same way we did Universal Edge with our MX, we're doing Universal Access with our ACX product family.
In the consumer and enterprise devices, the whole concept of bring your own device and the ability for us to provide security and antivirus, anti-malware, mobile device management for those devices to have a trusted mobile experience.
Data centers are common to both service providers and enterprise. We are engaged with both service provider customers with our technology in their data centers as well as enterprise customers and then certainly on the enterprise side, the wide area network and how they stitch together and connect their campus and branches with their data centers as well as the work that goes on within the campus and branch.
Bob and Stefan are going to provide you a lot more detail, and they're going to provide you some examples of our traction with customers in each of these domains later today. There are 2 common elements in each of these domains that we are leveraging. We are leveraging our Junos operating system, and we are leveraging security in every one of these domains. So we're trying to -- the focus is on our innovation agenda to build these systems and build these product families with the fewest number of building blocks possible and do it in a way that allows to configure them to have the maximum impact for customers and have the dialogue with the customer in the way they want to have the dialogue, which is around this New Network Platform Architecture.
Now as we accelerate our momentum in each of these domains, we're very focused on operational execution as a company. Now the team's going to share with you today some of the specifics that we're doing to drive operational execution in the research and development areas as well as sales and marketing.
But look, at the end of the day in research and development, the outcomes that we're trying to drive are very clear: number one, I want agility. We want to be able to deliver the right set of products at the right time in the marketplace, which means we want to be -- the speed of innovation matters and the direction of innovation matters. That's what we think of as agility.
Number two, as we're being agile, we want to do it in a way that delivers quality. Our brand is about quality, customers expect quality and we intend to continue to deliver the highest-quality network solutions in the industry.
And number three is about productivity. We want to be able to build systems and technologies in a more productive way, with -- to be not only faster, but more efficient.
And there's a set of things that we're doing there. Certainly, the structure of having the Systems Division and the Software Division was all about getting the alignment to allow us to drive on some of the things required for operational excellence, and Bob and Stefan will take you through that.
On the sales and marketing side, certainly, we have a set of things that we're driving: the organizational alignment around having an enterprise sector, having a service provider sector. This year, we've added the Advanced Technologies group. And then stitching that together in a way where we are really driving towards a set of outcomes, and those outcomes have to be driving the revenue growth, has to be measured in revenue growth, customer satisfaction and productivity. How much revenue per headcount are we getting? How satisfied are the customers? Are we winning in each of these accounts? The operational execution focus is intended to drive that in our sales and marketing.
And then certainly, the work that we're doing around this New Network Platform Architecture provides a lot of alignment. The fact that our Systems and Software Divisions go to great strides to make sure that we test our products, configure it in the architectures that we're talking to customers about to make sure that not only do we have a great standalone product, but we have a great standalone domain architecture that's tested and provable and works in front of the customer, and that provides sort of connective tissue to how our sales and marketing teams engage and talk to customers. These scenarios are very important, and it's really starting to change the dialogue that we have with customers beyond a transactional point-based solution into a deeper strategic relationship, and we are adding more value in our customers because we are at the table helping them shape not only the architecture of what they're doing in the networks and how that architecture aligns with their business goals, but we're bringing high-quality solutions to the table to help them do that.
Now none of this would be possible without world-class talent. Everything we do is based on and requires world-class talent. A couple of comments here. On the engineering side, for the last 2 years, I've been systematically taking steps to get things aligned around the Platform Systems division and the Software Solution Division. That is key. That gives us the right balance on not only the product expertise, but the technology expertise, aligned with the business understanding and expertise.
Now doing that is really key, and I'm really pleased to have leaders of the caliber of Stefan Dyckerhoff and Bob Muglia in those jobs. They are able to now look across throughout their divisions and figure out how to redeploy resources, how to centralize things that need to be centralized.
Just a few examples. Stefan has been driving a set of initiatives to reduce the number of components that go into our systems. Now you would say, "Okay, well, tell me more. What does that mean?" Well, if we've got different systems that are all running different power supplies, we're now creating more cost in the organization, we're making it more difficult for Marty Garvin, who runs operations, to manage supply chain. And in many cases, we're not being as efficient as we can. The only way you can drive that is by really focusing on component reuse in the engineering and architecture side.
Likewise, Bob is very focused on software component reuse. If we see areas where we have 2 teams working on similar functionality or similar pieces of software, we can be much more efficient and effective at driving agility, driving quality and really driving value in our customers by reusing those software components.
Now Stefan, he started his career here at Juniper 15 years ago, and he's, without a doubt, one of the world-class leaders when it comes to network engineering and leading a networking systems business. And Bob Muglia started his career at ROLM and then had a 22-year career at Microsoft. I think he was at ROLM for 6 or 7 years and then at Microsoft. He's got deep understanding of enterprise, data center and software. And the 2 of them working together, I think, is phenomenal.
And then if you go deeper in the organization, the expertise we have in our silicon team is second to none. The expertise that we have in engineering these systems, second to none. The work that we're doing in software is world-class. We're building a very deep bench, and we're attracting the talent we need to continue to fuel our growth agenda going forward.
On the sales and marketing side, we had 2 sectors that we implemented about 3 years ago. We set up the enterprise sector and the service provider sector. A year ago, I made a decision to rotate Gerri Elliott into the job leading our worldwide sales and had John Morris step into the job leading our Strategic Alliances. John had a more than 20-year career at IBM, and his engagement with IBM in helping drive that strategic alliance and really driving on the global basis made sense. But also, Gerri had a career over 22 years leading sales at IBM and then a few years at Microsoft, all focused on leading large-scale sales forces.
What I asked Gerri to do is really go deep and drive the sales execution model, drive all the things that we need to do to be disciplined in the way we forecast, be disciplined in the way that we recruit and hire, be disciplined in the way we manage pipeline, be disciplined in the way that we drive results with our sales force.
Now within Gerri's team, we've got some world-class leaders. Vince Molinaro, who will speak again today, he's been with us now almost 4 years. Vince started his career at Bell Labs in 1998. He worked at Lucent for nearly 20 years, all selling to service providers. This man really understands the business inside and out, and he's done a fantastic job leading our service provider sector.
Dan Miller. Dan Miller joined us about 1.5 years ago after a 20-year career leading sales at Sun. He worked at HP briefly. Dan is leading our enterprise sector. And if you look at the work that Dan has done and what he's doing to really now take our sales model and drive that systematically in a really disciplined way, he's made fantastic progress in that last 1.5 years.
Manoj rotated in to take over our specialty sales force that we call Advanced Technologies. Now Manoj is a 13-year veteran of Juniper. He's run many of the R&D groups that created many of these great products. He's now rotated over, and he's leading our Advanced Technology group, where we've got our fighter pilots that can go deep on any one of these technologies. So having Manoj, who is on the R&D side helping build these great products, have now the customer-facing opportunity and partner with Vin and Dan to bring those products to market is fantastic.
And then certainly on the channel partner side, Emilio Umeoka. Emilio has spent 7 years leading the channel partner segment at Compaq, followed by a career at Microsoft, where he led all of Asia Pacific. Emilio has been with us now a little over 2 years, and he has really transformed the work that we're doing with our channel partners.
So you put that together, I feel very confident we've got the right technology, the right sales and marketing leadership, and it's complemented with the work that we're doing to ensure we have the right technical expertise in the field. These are technical experts on the domains, technical experts on the architecture as well as technical experts on the products and technology.
And you'll hear later today from one of our customers and their experience in dealing with our sales force and how that technical expertise certainly led to some great outcomes.
And then finally on the sales and marketing side, we have been systematically going through and raising the bar on our sales force, and it's raising the bar on one dimension of how we're upping our game in terms of the strategic relationships that we have with our largest customers as well as upping our game in terms of the consultative selling capabilities that we have.
We think those 2 dimensions are really critical. They're critical for us to deepen the relationships that we have with the customers, and they are critical for us to broaden the relationships to more customers. This team is all about monetizing the investment we make in these great products and taking them to market.
Clearly, across the company, I would say we are elevating our capability at all levels. We're attracting the talent we need to the company, we're retaining the talent we need and we are developing great talent. Certainly, people come to Juniper because they want to be a part of the innovator. They want to be a part of a challenger who has a thought leadership agenda, is investing and wants to innovate in ways that deliver customer value.
The culture and values of the company is really the glue that's holding things together in the way that we work and we collaborate and we, really, drive across a wide range of disciplines to bring things together and do a great work building great products and selling great products.
Now throughout the day, you're going to hear from many of the management team, and we're going to be here for questions. The questions that you have are important. And we want to spend enough time in the Q&A sessions in this afternoon to make sure that we have the opportunity to answer all of your questions.
There's a set of questions, certainly, that we've collected, questions that we've outlined here. How has the leadership team evolved? You'll get a chance to see all of us today and a chance to ask questions. What are the key areas of our sales execution focus? Gerri and Dan and Vin are here to share that with you. Manoj, Emilio, they're here to take your questions. What is the outlook for the markets you address? Robyn's got a full section. She's going to take you through what we see happening and unfolding on the addressable markets. She's going to take you through our operating model and what that means for Juniper.
We have questions about the topic of software-defined network. What is it, and how do we think about that? Well, following Bob and Stefan's session, Pradeep is going to take you through a deep discussion on that, and then we'll have Bob, Stefan and Pradeep answer your questions.
Long-term financial model, I know that's top of mind. Robyn has a complete drill-down and session on that, and we're happy to take your questions, and that will include what kind of growth should we expect from the new set of products we just introduced? I shared with you the growth we've had over the last 5 years with the MX, the SRX and the EX. We need to start putting a stake in the ground for you to help map the progress we're making on this new wave of products.
And then certainly our strategy to recapture momentum in enterprise security. Hopefully, some of you had the opportunity to participate in the Chalk Talk that Bob and Nawaf hosted earlier today, where we took you through a little bit of the framework and the set of things that we're doing. But your questions are important. You took the time and invested the time to be here today, and I want to just say thank you for that, and we want to make sure that we spend enough time answering your questions and really focusing on the things that are important to you.
Now before I hand off to Bob and Stefan, I just want to summarize a couple of key points. Our view of creating value in the marketplace and creating value for our shareholders is a formula that has worked for Juniper since the founding of the company. It's a formula that's about our thought leadership agenda and innovation. It's a formula that requires great operational execution and excellence, not only building great products, but selling great products.
Putting those 2 things together requires world-class talent. We are very focused in all 3 of these disciplines, and we continue to stay very disciplined and very focused on what we do and what we do well. The areas that we can improve, we're focused on, on improvement. The areas that we know are formulas for success, we're staying focused on formula for success.
At the end of the day, these are key to growing revenue, these are key to becoming more efficient and more productive, these are key to driving excellence as measured in terms of quality and customer satisfaction, these are key to doing the things that we do in an agile way. And it's the world-class talent that makes that happen.
So thank you for joining us today. It's now my pleasure to introduce Stefan Dyckerhoff and Bob Muglia. Bob, Stefan?
All right. Thank you, Kevin, and good afternoon, everybody. Thank you for joining us today. So when we look at the last few years and the thought leadership agenda that we have introduced with the New Network, this has really guided the innovation engine, and that innovation engine has produced the broadest and best product portfolio that I think we've had in the history of the company.
But with all of this macroeconomic uncertainty, what is the opportunity for us? How should we think about the market? Kevin mentioned that 2011, about a $50 billion addressable market for us. We think that market is going to grow 2013 to 2015 at about 7% to 8%.
Now as you break that down, you look at switching, for example. Switching is a huge market, $23 billion. We're focused on the high-performance part of that market, not the entire market, but the high-performance part. We think the entire market is going to grow around 5% in that same period, 2013 to 2015, and we think that the high-performance part of switching will probably grow slightly faster than that.
On the routing side, obviously, we've seen the most uncertainty if you look at the press and you look at the reports. As we look out, we think the routing market, which is about $18 billion in 2011, will grow around 9% to 10% CAGR over the same period, 2013 and 2015. And as we look at the part of the market where we're most exposed to, which is service provider routing, we think that might grow slightly faster than that 9% to 10%. So certainly, lots of opportunity in routing and switching as well as security.
Robert L. Muglia
So complementing the routing and switching business, security is also a very large market. It's about a $9 billion market last year, and we expect about a 5% CAGR over the next 3 years.
So put these 3 markets together and what you have is Juniper participating in an overall very large total addressable market. We're still about 9% to 10% of that market, and our ability to grow within the product sets that we have and in the areas we're focused is very significant in the years to come. And we don't see a need to change this focus. We are focused on the high-performance networking segment and we see tremendous opportunity in the places that we're working to get today.
And certainly when I think about the software portfolio that we're building, it very much complements the platforms that Juniper has built for many years. As we move forward, we see networking taking on more and more elements of capability based on software that can be delivered really on top of that platform. So it's that complement, the platforms and the unique capabilities they delivered, starting with the silicon, put together in systems that drive unique innovation for our customers, coupled with and unleashing new value that software can deliver. And that's why Stefan and I are working very closely together to make sure that the product portfolio that we're creating is focused on meeting the customer needs and really executing on what the customers require.
So as we spend time with you today, we want to focus on how do we deliver this innovation to market. We've now expanded the product portfolio to what we think is necessary for us achieve our long-term goals, how we're going to go about executing that.
But before we do that, let's look back a little bit at the last 18 months since we last got together at the last FAM. In terms of key accomplishments, for me, what stands out is: first, we continue to take share in Ethernet switching. This is our QFX product line and our EX product line, with, of course, the EX product line making up the majority of that revenue.
We're expanding in the data center with our QFabric. QFabric is a product that is key for us to intersect the megatrend of cloud, and the reason we built QFabric is to gain more share in Ethernet switching. So we feel good about where we are, a lot of great work ahead of us and we want to continue the momentum.
On the service provider side, and particularly with routing, we continue to stay focused on the key architectural transitions that we outlined last time. At the edge of the network, it's all about the Universal Edge. The MX is the platform for the Universal Edge, and we delivered the key systems upgrade, in particular, the 100-gig upgrade that we talked about last time. And of course, on the software side, there's also a lot going on with the Edge.
Robert L. Muglia
Right. The Edge is an area where tremendous innovation is possible in software, building upon the unique capabilities that are delivered within the MX platform. And we're building on that with services like MobileNext as well as a new and broader set of services. We'll talk about that a little bit more when we get to the Edge section, but things like DPI as well as enforcement that we'll be delivering on top of our standard Universal Edge MX platform.
Of course, the biggest product cycle we have going on is the core, and there we have 2 tools that we're going to use: first, as IP traffic grows, the traditional IP core will continue to grow. We launched the T Series 10 years ago now. We have about -- we have a number of chassis out in the market, about 7,000 installed, and we delivered the T4000 to evolve the IP core of today.
The next big thing in the core will be the evolution of transport towards packet transfer based on MPLS. And there, we talked about the PTX last time at FAM; in fact, we launched it at FAM; and talked about delivering that product in Q1, which we did, and we have a couple of great updates for you today in terms of adoption of that product in the marketplace.
Robert L. Muglia
So in security, we spent 1 hour earlier this morning talking about our overall strategy for security. And so what I -- just to sum that up, there's really 3 things. We have built a very substantive business in security, almost a $1 billion business. And with the SRX in particular, we've taken a very strong leadership role in very high-performance security that is very, very targeted at what with the service providers require.
And we see a strong upgrade cycle coming as service providers deploy LTE and need the capacity of an SRX firewall behind that, and we see ourselves in a strong leadership position there. At the same token, we have missed the ball a little bit on the enterprise side. Our focus on the service provider put us a little behind on the enterprise and particularly associated with application identification, content security as well as manageability. And we're addressing those and focusing on filling in the gaps that are necessary within our product portfolio this calendar year with things like security design, which we already have released and have new versions coming out later this year, and some of you had the chance to see a demo of that.
The third piece is taking on and building on these things. We're focusing on how we can drive an overall complete portfolio of security and acquiring real thought leadership in helping customers to protect their assets in a world where the security landscape has become increasingly more complex. And we showed an example of that today with some Mykonos technology that we acquired recently that provides a unique capability in the market associated with Intrusion Deception. But I want to point out that that's just one of the many things that we're doing across the overall security portfolio to drive a unique value proposition for our customers.
That's great. And of course, domains is how we align, overall, from R&D all the way to the customer. It's really how we drive the customer conversation.
Robert L. Muglia
That's right. I mean, Kevin talked a bit about this, but what we've done over the last 5 or 6 years in putting together a broad part of product portfolio enables us to address the key networking conversations that are happening within our customers about how they can use their network to gain competitive advantage. And when we think about domains, it's really a way for us to have a conversation, a business-focused conversation with the customer about how networking can add value.
And in thinking about the segments we address, which is really the service provider and the enterprise, the conversations are somewhat different. In the service provider space, the network is their business. And they look to Juniper as a key -- as a leader in the industry to help them understand the major architectural transitions that will allow them to get ahead and monetize their network assets the most effectively.
And clearly, the product lines that we build are critical for them to be successful in this business, and we're able to have a very deep set of conversations with our service provider customers around us. In fact, the connection between the work that Stefan's team and my team are doing to provide, really, solutions for service providers that we can work with our field organizations, Gerri and her team, to go out and have those conversations is very different than we've had in the past. Juniper has really graduated through the domains and through the breadth of our product portfolio to a very different set of architectural conversations with our customers. And we see some interesting examples of that, and Verizon is an interesting example of that, that we'll talk a little bit about.
On the enterprise side, it's a different situation, because the network is really just a part of their infrastructure. They're focused on their business and the applications that drive that. Infrastructure is required, and the network is a piece of that. But as I've been reminded by CIOs, I was just out at a panel last week when I had a conversation with a number of CIOs and I made that statement, that a network is a part of their infrastructure, and they reminded me that the network is a part of the foundation of what builds their company, and if the foundation isn't solid, the entire building crumbles. And they see networking as something that they need to really ensure is rock solid so that they can be successful in building their business.
So all around us, these domains is providing us with a way of having a different kind of conversation with customers. And in fact, we've gone through this before. In Barcelona, Stefan and I took you through the domains in some depth. And what we want to do today is something similar to that and talk about the domains, but let's talk also about how the products and the domains fit together.
Absolutely. So it's a little bit of an update on a subset of domains that we wanted to highlight to you today. And as we look at the product, you saw Kevin put up this chart, we are focused around monetizing our R&D across the 2 sectors, and they are applicable across the domains. And the fact that multiple products play in multiple domains is part of the New Network strategy. It's about reuse and simplification of the architecture.
Robert L. Muglia
Yes, the products play across them, but the way it gets used is different. The way, for an example, on the SRX is used in the Edge is different than the way it's used in the data center in campus and branch. So we have to tune that to meet the needs of our customers.
At the same time, one of the things that really differentiates Juniper in this industry is having this breadth of product portfolio. Most of our competitors don't have that. But if you take the one that does, one of the big things that's very different between us and that large competitor down the street is the fact that we have a common platform across all of these products. Our products are based on a common heritage with Junos, which means they work the same from a customer perspective and they can be connected together.
And we're doing that with Junos. We also do it with our management platform, Junos Space. One of the things that's been very rewarding for me as I've come into this company partnering with Stefan is the way we were able to leverage and build on that common foundation to make our products work together in a seamless way, something that's very differentiated for Juniper. Something that the competition really struggles to do.
Absolutely. So let's dive right into the various domains. First, the new domain, access and aggregation. This is a domain that actually has seen a lot of growth over the last years, growth that we didn't participate in because we were not in this market yet and that we're about to enter this domain.
The growth of the last year really has been driven by mobile and by backhaul, mainly an extension of Legacy TDM technologies as well as Layer 2 Metro technologies to backhaul the traffic from -- that's growing in the wireless network.
The big change that's happening here is that the explosion of wireless traffic is continuing. We have 4G. We're now bringing Wi-Fi as one of the access technology. We're bringing small sales. Fiber to the home is still rolling out. Certainly, fiber to the cell site plays a big role. And that growth, in our mind, creates a big change from a few years ago when the last upgrade cycle started. And that change is towards IP/MPLS because it is the most efficient way to solve this traffic challenge.
With the ACX, we think we have very strong differentiation. It is about performance. It's about performance in a physically hardened environment. We build a high-performance system that doesn't need a fan. We have excellent timing technology that we acquired 1 year ago through our Brilliant acquisition to make sure the performance and the quality of service and this new IP/MPLS network is as good or better as it was in the TDM network, and we have an end-to-end architecture we call seamless MPLS that ties service creation all the way from the access to the Edge.
This end-to-end solution uses both the ACX as well as the MX and gets managed both from a network management point of view as well as a service creation point of view by Junos Space. That is a great solution for customers that are struggling to see how they can expand the capacity of their access and aggregation without exploding the budget and investing into more Legacy technologies.
Robert L. Muglia
And this is a new product. We're about to ship it, and it really opens up a whole new market opportunity for Juniper. It is a -- an area where we really, as you said, have not participated but we have a lot of growth.
Exactly. So the SDK is key to this. We talked to you in Barcelona -- or some of you about the NSN DragonWave solution to integrate into our other RAN networks and microwave backhaul. That's another key piece of innovation to get our MP -- IP/MPLS technologies into the deployments. We're very excited about the traction of the product. We have multiple beta customers, we have multiple design wins already and the product is on track to ship in Q3. And as we roll that out and work with our customers on this architectural transition, we're very confident in the success we're going to have here.
That, of course, ties seamlessly into the Edge. In the Edge, we're in a strong position. In the areas of the Edge that we're focused on, business, broadband, customers, data center interconnect and, of course, security, we're either #1 or #2. We're in a strong position.
The MX, as you heard Kevin talk about, has been a growth driver not just for the Edge, but for the entire company. The MX has shipped about $3 billion worth of product since the introduction. We have about 30,000 chassis out there, and most of those chassis are the bigger, modular kind, which we're now upgrading to 100-gig. In fact, if you look at the evolution of this platform, this is something that sets us apart, right?
We shipped the MX in 2007. Today, the capacity of the same MX chassis, let's say the MX960 that you brought in 2007, is 6x higher than it was in 2007. So the fact that we can evolve the capacity of the product as customers use it in the network is a key selling point and enables the customers to grow their investment with their traffic.
And of course, on the software side, we continue to invest in the feature sets to build the Universal Edge. If the Universal Edge remains our strategy, we think fixed and mobile as well as business consumable will continue to come together for new service creation as well as efficiency. And the MX will remain our platform for that, and the investment that we're making in making sure that platform is always at the leading edge is very high, both in systems and in software.
Robert L. Muglia
Yes, we were able to take the MX and keep it in a leadership position. And in many senses, the MX personifies the focus that we've had for a number of years on the programmable network, because it provides a platform that enables a wide variety of services to be created.
We start with unique silicon. I mean, it's interesting to always go back to the roots of the company. It starts with unique silicon and the differentiated capacity capabilities that the Trio Chipset provides, both in terms of the amount of capacity as well as the kinds of services that can be built on top of that.
And if you look at what the MX delivers, it delivers a platform that enables software teams to build a wide variety of services. We have the service delivery gateway, which has a large amount of traction and a wide variety of customers providing a broad set of core networking services that are inherent to their need, especially as they do things like move to IPv6 networks and need to have a wide variety of services running on that.
As we look into the mobile space and the emergence of the mobile space, Juniper is branching out into the packet core space, focusing on the needs of mobile carriers and particularly as they develop -- deliver and develop LTE-based networks. And we do that through our MobileNext product.
But the overall MX can support much more than that. The combination of Junos plus the MX provides, really, a broad services platform that enables both Juniper and our partners to build a set of application services that run on top of it. So while today we have a set of core networking services and we've done things like the EPC, what you'll see in the months ahead is us introducing new services that run side by side on the MX that provide new capabilities, things like DPI support as well as enforcement capabilities, that are particularly required. They're required in both wireline and wireless, but they're particularly essential in the wireless space where the spectrum constrains capacity. And you'll see us rolling out the first set of those new services later this year.
And in general, we think about the MX as a workhorse that we'll be able to ride for many -- it's a thoroughbred, really. It's a true thoroughbred that allows us to ride for many, many years forward and build these broad set of software services.
Well, there's nothing wrong with a workhorse.
Robert L. Muglia
No, it's a thoroughbred workhorse, really. And maybe I'll cut -- I'll mention on that is that same sort of foundation, that same Junos foundation lets us do some things in the security side, and we see ourselves in a strong position with the SRX. And in fact, that DPI engine that I described on the MX is really the same technology that we're building into the SRX. And in fact, we showed off some of that this morning in the security presentation.
So if you look at those capabilities in terms of how they translate the customer success as we work with Gerri and her team around that architectural transition, you have customers like Verizon for the FiOS network. They're a big believer in the MX, the fact that you can have multiple services on the same platform, and that is certainly one of the applications. And that extends to some of the advanced software capabilities.
Robert L. Muglia
Yes, Telecom Italia is using the MX and the service delivery gateway for IPv6 translation. That's an example of many of our service provider customers that are leveraging the broad services capabilities that the MX delivers.
Absolutely. So let's change gears from here to the core of the network. Here, it's all about the capacity and the cost of transporting bits. That's always been the game and the core, and IP/MPLS has always been this most efficient network solution to solve that problem.
In fact, if you could recall our sessions, I think we had a Chalk Talk a couple of years ago around OTN and MPLS. By now, we see MPLS thoroughly winning in the market in all of our customers. It doesn't mean that no optical transport gets deployed. It means the trajectory of the architecture is clearly towards an IP/MPLS architecture.
And I mentioned our 2 tools, the T4000, with over 7,000 chassis installed, every one of them can be upgraded from wherever it is today, whether you're still using T640 that we shipped in 2002 or you're using T1600 that we shipped in 2007, you can upgrade that in service to a T4000. This will be the focus on our product line.
You don't have to make compromises. The vast majority of our own [ph] stock core routers are single-chassis system. If you use the T4000, you're going to be twice the capacity per slot of a CRS-3. So this is a very powerful offering to our customers and one that we think many of them will take advantage of.
And then they look at the evolution of their transport network, and that's where the concept of the Supercore is so important. The market has really embraced it. How do I flatten my network without -- bringing me the capability of MPLS without having to pay a penalty in terms of price at a network level for that architecture? And the PTX is our answer to that problem. And as we see the customer traction that we're very happy with, we are happy to share a couple of key examples today. Last week, Tony Malone from Verizon talked about the fact that they're going to converge their wireless network, they're going to converge their business and their Internet network onto one core network. The platform that they've chosen for that core network is the PTX, and we're very happy about that. It really speaks to not just the fact that PTX is a great product, but how do we work with customers to help them achieve their business goals through the architectural transitions that we see in the industry.
And working with Vince Molinaro and Gerri's team and the account team for Verizon, we were able to really exercise that new muscle of architectural selling.
Robert L. Muglia
It seems like the PTX and the Supercore is a good example of how we're able to have a different kind of conversation with our customers.
Robert L. Muglia
I think it's a testament to the work that Gerri and her team are doing to have that level of different conversation. But it does start with the products, too. The products have to be there.
Robert L. Muglia
And one thing that's interesting here, Stefan, is -- I mean, I mentioned the Trio Chipset a few minutes ago, which is -- which provides a broad set of services for the MX. We have a dual silicon strategy which I think is pretty important, right?
Absolutely. The key strategy decision from a technology point of view we made with the PTX is that because it's all about capacity and cost of bits transport, you needed different silicon technology in this area of the network. Traditionally, the whole industry has basically built routers kind of with a little bit of a one-size-fits-all across core and Edge because really, they were still very much generalist platforms. We think this is changing in a fundamental way. The Edge has to be more capable in terms of services, and the core has to be more efficient. And that's why our long-term bet on driving these 2 silicon technologies, we think, will provide us a competitive advantage, not just the 12 to 18 months of market lead we have today with the PTX, but continued through the generation of chipsets.
The second customer I want to mention is the London Internet Exchange, third-largest Internet exchange in the world. And they have not just committed to the PTX, but they've qualified in record time. In fact, it's already running in live production in their network in preparation for the Olympics, which is a big event for them, of course.
So that architecture there of the PTX and the MX has a really powerful effect in the way they can architect the exchange for scale, and we're very happy to have them as one of our customers.
Moving onto the next domain, the data center. So there's a lot of things going on in the data center, and you've had a lot of experience, so tell us a little bit about what's going on.
Robert L. Muglia
The data center is a domain that is going -- undergoing a great deal of transition for almost all of our customers because of the emergence of cloud. And we see customers embracing public clouds for a set of services that are not differentiated, things like collaboration, e-mail, maybe sales force management, customer relationship management.
Those are examples of things that are tending towards public cloud providers. But we also see a real significant transitioning happening within customers as they take their virtualized systems and begin to automate those and provide a -- provide private cloud environments that enable the business units within an organization to really get their needs met without any human intervention in a fully automated way.
That's really the differentiation between a private cloud and a virtualized environment is the automation associated with that. And with that comes a lot of dynamicism within the network. The environment becomes very dynamic, because applications can be created in just a few minutes. And sometimes, they're only up and running for a few hours at a time. In contrast to a traditional application that might run for months or even years, sometimes applications, for example, a big data application that's focused on data analysis, might only run for a short period. And the network has to adapt to that. The network has to change.
And it has not traditionally been well structured to enable that. Now what we've done is we've built a set of products that form today's foundation for that dynamic environment, and that really starts with QFabric and the work we've done to build a very, very high-performance network that delivers a set of capacity capabilities that are really pretty unmatched in the industry today.
Absolutely. As you look at these environments, the technology transition that we had highlighted in the past is the shift to all 10-gig connected services. That's what we're focused on today. Clearly, the majority of data centers today is still 1-gig data centers, smaller data centers, but the big wave of transition to 10-gig has certainly started.
As I mentioned on the conference call a few months ago, we have about 150 -- over 150 customers now on QFX, all in. All of them look at how they solve their data center problem today and how will they evolve their data center in a way that guarantees the same performance and the same kind of efficiency without having to change the architecture again as they grow.
I would also highlight the speed test that we have done, actually connecting 1,500 10-gig service into a fabric and proving that we can have the kind of performance and latency that we -- that is required for these next-generation data centers. And that's certainly been well received.
And like with any one of our platforms, whether it's the MX or the T or the PTX, we are working on creating a full platform family. So we start with a very high-end in QFabric, right, a configuration that can take up to 6,000 10-gig servers. And today, we announced that we have a smaller configuration of the same QFabric technology that is more optimized towards the sub-thousand-server category. And certainly as we roll that out, there are new opportunities that we can address with this new product, all the while staying focused on the very-high-performance 10-gig data centers that we think will make up the future of what data centers and clouds will be.
So certainly a lot of work for us to do. We're very focused on working with the key customers that we have. But we have a number of key successes already. We continue to win lots of customers, particularly in the financial sectors, that have mission-critical requirements of their data centers.
In the past, we talked about the New York Stock Exchange, we talked about Deutsche Börse. Today, we can talk about Hong Kong Stock Exchange that also adopted QFX for their low-latency trading environment. We can talk about TMX Atrium that also adopted QFX for their trading environment, where literally losing a packet is a big deal.
So we see the initial validation, we're broadening the scope of what QFabric can address, but all with a keen focus on making sure the first customers have a great experience. But of course, the fabric is not the only thing in the data center. It needs routing with the MX, it needs 1-gig connectivity with the EX and it needs a whole lot of security.
Robert L. Muglia
It needs security, and here, the SRX provides a very strong value proposition because of the capacity it delivers inside the data center domain. And when we look at the data center, we talked about the fact that we've been focusing on programmable networks and the need for the network to dynamically adapt to the needs of the applications.
There's no domain where this is more important than the data center. In fact, as the industry begins to talk about software-defined networks, we think that, that will first emerge within the data center domain, and it speaks to the strengths that we've been putting in place with the foundation of Junos and the programmable network over the last few years. And we've made a set of investments within the data center space that position us very, very well to take and exploit this emerging trend to programmability within the data center domain. In particular, we have a product called the Virtual Gateway that runs inside the virtualization environment, the virtualization and cloud environment that can provide a set of security services right inside the hypervisor that exists on all of these different cloud servers.
And what that can do is really provide the isolation and protection that's required for these cloud environments. And if you look at any public cloud that's being developed within an organization, in almost every case is there's a need to provide a set of isolation components, different zones within there for different kinds of systems.
For example, within a financial organization, trading systems need to be separated from other lower-priority systems such as HR or software development. And what VGW does, Virtual Gateway does, is it provides these isolation capabilities right inside the cloud environment in a way that's very unique in the market, and we're seeing very strong interest and adoption in this.
As an example, SK Telecom, we're seeing a broad set of deployments inside their 4G LTE buildout, have -- building a set of cloud environments that augment that and support that. And they're using VGW as their security component within the cloud to provide that protection that they need.
Now in the months and years to come, as we see software-defined networking taking a broader role, we see it happening first in the data center space, and these foundational investments that we're making position us very well. Pradeep will have a chance to talk more about that right after us.
Absolutely. So last but not least, we want to highlight the campus and branch. And this is where we've talked to our partners and customers about Simply Connected. What's happening in this part of the market is 2 things: the wireless network is becoming more and more important because it's becoming more mission-critical. All the employees do their work this way. This is leading to a convergence of wired and wireless access in the campus and the need for an architecture that is much more integrated as opposed to just another overlay on top of an overlay.
And as we invested in this market with both our wireless portfolio, the acquisition of Trapeze, where we've made good progress in integrating that into our Simply Connected story, that's also allowed us to take share in Ethernet switching with the EX product line. And we continue to hold the #3 position there.
If you think about Simply Connected, it is really about secure mobility at large scale. To do that, you must have operational simplicity. This is the key value for IT. It is very difficult to manage these networks today, particularly the wireless overlays, and that makes it error-prone, and that makes it hard to rely on for the productivity in your company.
Users are also becoming much more demanding about the performance of the wireless network and the consistent experience between wired and wireless. This is both a challenge for the infrastructure, the wireless infrastructure, the wired infrastructure as well as something that one needs to address with security and authentication. So we really see in this domain all of the different assets coming together.
Robert L. Muglia
Yes. And in a lot of senses, campus and branch for a company or a public sector organization is really the place where these things meet. And in fact, although we're not talking today from time reasons about the WAN domain or the consumer and business devices domain, they really all come together inside the campus and branch.
And the way we think about it and really the way our customers think about it, and we're reflecting on that, is that they would like to see an end-to-end strategy that begins with the end user and the device they're working on, whether they're within their campus environment using, say, a business-supplied PC or whether they're using one of their mobile devices, there's a set of business resources they want to access and secure, and they want to be able to provide a seamless way of connecting to that in a secure fashion across that. And that end-to-end perspective is what we're really focused on delivering. And it certainly includes and begins with the switching and the wireless environments within the campus, but it very much extends to the protection and the security protection that happens on the device, which we can deliver through Junos Pulse, as well as the different kinds of security that need to be enabled in every passage through the network as they go to the data centers that run the organization. And this is really where that end-to-end security perspective that I think, for those of you who saw the presentation this morning Nawaf outlined in some detail, can really come together.
In this space is a space where we're also making tremendous investments in our security portfolio to provide industry-leading manageability capabilities as well as the ability to do content and application security, which, again, we demonstrated this morning.
So we're thinking about this very holistically. And again, particularly for enterprises, we're able to have a different kind of conversation with our customers than we've had before. And as Kevin highlighted, the conversation with CIOs and CSOs is really about the fact that they want to make sure they have a choice in the market of who they turn to. And more and more of those customers are seeing Juniper as the obvious choice for them to go to as they want to deploy their next-generation systems and they seek a dual-vendor strategy.
Our end-to-end portfolio puts us in a unique position to have that conversation. And the fact that we're thinking about this in a way that really meets -- that comes from the customer perspective also enables us to be very differentiated.
Absolutely. And some of the key assets that we have play a key role. You mentioned Junos Space, a secure design, runs on top of Junos Space, the way we provisioned wireless networks will run on top of Junos Space. We have Junos across all of our systems, right? So if you -- if the customer really cares about, and that's what the conversations that we've had with both our Go to Market team as well as the customer have proven out this kind of convergence, we think we have something valuable to offer from a differentiation point of view, and we have that end-to-end portfolio that they need across routing, switching, security and wireless.
Robert L. Muglia
And that speaks to the heritage of Juniper. I mean, when Pradeep founded the company 16 years ago, he really focused on building a world-class R&D organization that focused on organic innovation. We're not stitching a bunch of connect -- of products together that are loosely connected. We're focusing on how we can start with the customer and understand their business but then building on common platforms, things like Junos as a foundation and new areas in manageability like Junos Space to provide a unique end-to-end solution.
Absolutely. So this is early days for us, particularly in terms of the wireless business in the market, but we're starting to see some really encouraging success. Take the example of Mohegan Sun Casinos, right? So they are the second-largest casino in the U.S. And they became a strong believer in the Simply Connected vision. They started with MXs and EXs, and we're very happy to say that they replaced their wireless implementation from Aruba with our wireless implementation because they wanted to integrate the experience for their employees as they become productive and their customers in the casino setting, and we can deliver that with a Simply Connected vision.
Robert L. Muglia
Or the University of Wisconsin, which was traditionally an all-Cisco shop and has now seen the benefits they can get from this connected -- Simply Connected end-to-end architecture and has gone and purchased Juniper for that end-to-end solution. The MX, the EX, the wide area networks, the SRX, all of these things together, as well as their data center, with the QFX are all built on this connected Juniper network.
So as we build -- as we expand in the enterprise sector, we think we have something very valuable to offer, and we look forward to the progress through that in the next coming years.
Robert L. Muglia
So what we've done here is really done a pretty brief quick overview across 5 of the 7 domains. We briefly mentioned wide area networking and consumer and business devices. But we think about these things in a very holistic perspective. And if you heard what we had to stay in Barcelona earlier this year, I hope you noticed that this is very consistent with what we said before. Stefan and I are working together with Gerri and her team as well as Mark and his team in the services side to drive consistent execution across all of these things. We feel very strongly that we have the foundation and the strategy correct. We know what we need to do, we are targeting the right things, we have the right product line. The focus now is really to continue on the execution that we've established in the past year or 2.
Absolutely. So on the systems side, it's about executing on growth with the PTX and driving the upgrades for T4K. On the Edge, it's about executing on the Universal Edge, continue to drive growth with the upgrades of the MX and the new software capabilities. In the data center, it's about giving those QFX customers a great experience and continuing to take share in Ethernet switching. And the campus, it's about Simply Connected. It's about putting wired and wireless together in a new way. So these are really things that we're executing on. We started the innovation some time ago, we've built the first set of product. Now it's all about making it count. The next domain that we're tackling, of course, is access and aggregation, and there we look forward to introducing the ACX to the market in Q3 and driving the first sets of success there.
Robert L. Muglia
And we have a strong business in security with a strong product line. And as we move forward and focus in on the enterprise and content security, we see ourselves being able to expand that business. We're great with service providers today, we see ourselves being able to expand it and do more in the enterprise space.
And of course, one of the things that we're focusing on doing is taking and building on our silicon and our platform assets. We have this combination of the Trio and the Express Chipsets that are highly unique in the industry. We've built a set of unique platforms on top of that, and we can augment that with a broad set of services that provide the customers with the value they need in the domain that they're caring about.
Juniper is in a unique position. We feel very -- we feel like we've got an incredible product portfolio that includes some very strong products like the MX and the T Series that have been with us for a number of years. We have a whole set of new products that have been introduced or will be introduced in the months ahead. As is always the case, these -- we're talking to enterprises and service providers. Those new products take time to roll out, but -- and take time for customers to evaluate, but we see the potential for them to make a massive difference in the months and years ahead.
Absolutely. As Kevin mentioned, we're driven by product cycles. We're excited about the next product cycle. It's the biggest one that we've ever encountered as a company. We're making sure that we plumb things end to end and have -- to really deliver value to our customers, and that's certainly what we're partnering with our Go to Market team on.
Robert L. Muglia
Yes, the partnership between Gerri's team and Stefan and myself has never been stronger, and, again, I think it begins with the customer and focusing on understanding what they need.
At the same time, it's really important that we continue to lead in innovation, both in terms of our products but also in terms of broad trends that are happening in the industry. And here, what we're doing in software-defined networking is very, very important. The industry is looking at this. Juniper has been building on top of our history in programmability for a number of years. And the industry overall is looking at how the network and programmability can be very important and the role that software can play in that programmability.
And given this new trend and given some of the things that are happening there, we thought it'd be useful for Pradeep Sindhu to take you through and give you a Chalk Talk on some of our ideas around software-defined networking and how we think it will shape the industry and in the long run provide Juniper with a strong set of competitive advantage in the years to come. So I invite Pradeep up to join -- to come on stage and talk about that.
Thank you, Bob, and good afternoon. What I thought I'd do today is talk about software-defined networks. There's been a lot of industry interest in software-defined networks.
And what I'd like to do is start with the observation that in October 2009, when we launched the New Network, we actually talked about 3 goals that the New Network had: number one was to increase the rate of innovation; number two was decrease OpEx for our customers through automation; and number three was to decrease CapEx for our customers through the best use of technology.
If you now roll forward to 2012 -- by the way, in 2009, the term SDN did not exist. You roll forward to 2012 and you ask the question about what are the goals of SDN? It turns out that the goals are exactly the same, completely identical. So the strategy that we've been on with the New Network was, in fact, an SDN strategy if you just apply the current fashionable term.
Now what I'd like to do in this Chalk Talk is answer 4 key questions: first one is what is SDN? What are software-defined networks and what is it not? There's a lot of confusion about that, and everybody has their own view about what SDN is. It's something like cloud, right? Whenever a term becomes fashionable, lots of people have different interpretations. I'd like to give you our interpretation of what SDN is and what it's not.
Second is it turns out that the concept of software-defined networks is relevant in some domains and not so relevant in other domains, and I want to take you through why that is the case so you get some idea about what we might focus on. And as Bob mentioned, we believe that the data center domain is the most important one for SDN.
A third question which many of you have in your minds, I'm sure, is, is SDN a threat or an opportunity for Juniper? Well, let me say it right up front. We see SDN as a very, very strong opportunity. It's not a threat.
And then I'd like to take you through, like we do for everything else, we use a principle-based approach to solving problems. And so I'd like to take you through the 4 principles that we have behind our approach to SDN and then take you through some details of what we're actually doing.
All right. So the first question is what is SDN? So what I'm going to do is draw you the simplest possible picture of a software-defined network up here. And that simplest possible picture consists of a piece of software, generally called a controller, and this controller runs on horizontally scalable x86 -- Intel x86 servers.
There's also a network which is built with a bunch of networking nodes somehow connected to each other, et cetera. So this is a network. And the controller is, of course, connected to the network nodes using some kind of a control plane, some control connections. And this interface, very importantly, between the controller and the network being controlled is intended to be an open standard interface. This piece is very, very important. And as I'll mention later, OpenFlow is one possible proposal for this being the open standard interface.
Now when you look at this picture, you see these 3 elements: the controller, the interface and the network. Well, first observation I'd make is that this network is -- there has to be a physical network that's being controlled. The network is built out of some form of nodes. All of the forwarding path of these network nodes is implemented inside these nodes. It's not implemented by the controller.
So in general, if you look at the functionality in the network, you can break them down into 3 pieces: data path functions, which is moving packets; control functions, which is actually computing the tables that -- on the basis of which the forwarding is done; and the third part is the management of the network. In general, data path functions remain in the network, management functions are always centralized and control functions can either go here or stay in the network.
Now why did SDN happen? Well, it turns out that SDN is a recognition by the networking industry that not all problems can be solved by putting the functionality inside these network nodes, which are generally geographically distributed. The very essence of a network is that these network elements are spread out over space. Maybe it's over a wide area, maybe it's inside a data center, but they're not all put in a small space.
So there's actually 2 trends: one is that not all functionality can be implemented in a distributed way. In fact, if you try to centralize a functionality, it can be implemented a lot better. And I'll give you 2 examples of that: one is if you want some statistics on a network, on how well it's working and so on, that functionality is actually much, much better implemented in a centralized way. Another thing that is much better implemented in a centralized way is if I want to do network provisioning. Well, if I try to do that computation in a distributed manner, it turns out to be incomplete, a very, very hard problem to solve. And in fact, there's no optimal solution, or the optimal solution takes too much time. So -- on the other hand, if I put it in the center, it's actually fairly straightforward to do it. So that's one trend.
The second trend is that the IT industry, the broad industry has actually figured out ways to use massive amounts of horizontally scalable general-purpose compute power. And the kinds of things that this controller does can actually exploit that technology, which is now becoming generally available. So those are the 2 trends.
Now I'd ask you to notice that we had expressed an important principle back in 2009 with the New Network, and that principle was centralize what you can, distribute only what you must. And the reason we articulated that principle was because it's an important organizational principle for simplifying networks and, in fact, information technology in general.
And so SDN or the fundamental architecture software-defined networks you can see is trying to centralize those pieces or those pieces of function that can be better performed in a centralized way, but leave the functions that are performed better in a distributed way down in the network. So that, in a nutshell, is SDN.
Now what I drew for you is a very, very simple picture. And like any simple picture, it's not a real picture. But as in any real installation, what you will find is that in almost every case, I'm going to end up having multiple controllers. Why? Because a single controller can't scale. Also -- so these controllers are going to have to talk each other. They'll have east/west interfaces. It's also the case that in any given installation, I don't just have the network, I have network and storage and computing. So I need a higher level of orchestration systems, so I'll need some northbound interfaces also. So the picture that I drew is very simple, but in essence, it's correct if you abstract it out completely.
Now the other very important point to note about this is that if I am running on every one of these nodes a different operating system, it actually makes it quite hard to write a controller that controls all these things. So we believe that the fact that all of our equipment runs Junos actually makes it much, much easier for us to do it compared to our competition.
All right. So now let me talk about the tradeoffs between centralization and distribution. It turns out that you can see that almost all the discussion around SDN is going to be -- it's going to revolve around the topic of what functionality should I centralize and what functionality should I distribute.
And so the thing that may not surprise you is that we've actually been here before. And so you all wonder how come we've been here before? SDN is a new concept. It's just -- people announced it this year. Well, it turns out that we have been here before. So if you look at distribution versus centralization for the network, go back to the telephony network. This was a TDM network. And if you asked the question of how much of the functionality was centralized and how much was distributed, well, it was something like this.
This is -- so this is functionality here, and this is the stuff that is centralized, and this is the stuff that's distributed. And a portion of the functionality that was distributed in the switching nodes was very, very low. So that's what the picture looked like a long time ago.
Why on earth did we go away from that? Well, we went away from that because this stuff did not scale for packet switching. It did not scale when the end users were not people making phone calls, but computers whose performance was doubling every 18 months, okay?
So we then went to a packet-switching world in which we are still today. And here, the bulk of the functionality was implemented in a distributed way. And yes, you had network management systems which are relatively centralized, but their role was primarily to configure these devices and then let them do their thing. So most of the action was happening down here.
Now the SDN purist view is that I'm going to put the bulk of the functionality up here and I'm going to remove all intelligence and functionality out of the network. There are some challenges with this view. What are the challenges? Well, first thing, if you have a network that you put together where a whole bunch of nodes are connected to each other, before the controller can talk to these nodes, you have to have a network that's up and running. So you might sense this notion of chicken and egg. If I don't have a network that's up and running, the controller can't talk to it, so how can this thing work at all?
Well, it turns out that there's a minimum amount of functionality that must be implemented in the network, and that minimum amount of functionality is not so small as people might like to think. So that's one challenge.
The second challenge is that SDN or software-defined networking is indeed in its honeymoon phase. And in the honeymoon phase, anything is possible. The world is rosy. I can do lots and lots of things. I can write 1 controller that can control 1 million devices, et cetera. Well, as we get experience with these things, we will find out that the world is not as rosy as it looks. I'm probably going to have half a dozen controllers. I'm going to have to acknowledge that there's distribution. I'm going to have to put back functionality here. So let me draw you Juniper's view of how the functionality might be split, the most likely scenario.
The most likely scenario is that you're going to have functionality in the controller and you're going to have some modest amount of functionality in the network. Now I will also say in the same breath that this distribution of functionality will be different for different domains. Why is -- why do I think so? Well, think about it this way. If my network itself, like in the data center or in campus and branch, is already relatively centralized compared to the Internet, I may be able to simplify the functions in my network nodes and put more functionality here.
But if I go out to, say, the core of a service provider network or the edge of the service provider network or the access/aggregation network, pulling this trick is actually much harder. And in fact, I won't be able to get it to scale. In essence, I'll discover the same problem that Guyers [ph] discovered way back when, which led to the invention of routing, okay? This is basically routing.
So that kind of gives you a perspective that, guys, we've been here before. The pendulum may have swung a little bit too far, and I think the availability of lots of cheap, very-high-performance computing gives us an opportunity to perform some of the functions in a more centralized way, and we completely agree with that. We think that that's a great idea, and we are, in fact, making investments to make sure that we can exploit the fact that we have a single operating system to its best possible use.
Okay. So we talked about what is SDN. So let me now mention what it's not. SDN is not the same thing as OpenFlow. There's a lot of confusion about this. OpenFlow is one proposal, an early proposal for the open protocol between the controller and the network. That doesn't make it SDN. So it's not right to confuse the 2 terms. It is also not a replacement for the peer-to-peer network, because as we mentioned, the data pack certainly has to be implemented by the network. The control functions when the network is geographically distributed has also to be implemented in the network. So it's not right to say that, "Hey, the entire networking functionality can be implemented in the SDN controller." Well, the third thing that SDN is not is it's not yet another encapsulation protocol like VX -- there've been at least half a dozen overlay networking encapsulations that have been proposed: VXLAN, CREEL, [ph] NVGRE, OTT, [ph] you name it. And I'm almost sure that you wait another 4 months, there'll be another one. Well, none of these encapsulations actually solve real problems. What they do is they make work for programmers in lots and lots of companies. So our approach to the problem is a little bit different. It's not to reinvent the wheel each time, but to solve the problem once and solve it well.
All right. So I mentioned that there are some domains in which SDN is more important and some domains where it's less important or less relevant. And certainly, the distributional functionality between centralization and distribution is going to be different across the domain, so let me now give you sort of the -- at this end, it's highly relevant, and at this end, it's not so relevant. Well, we've already said that the most relevant domain is data center. The next most relevant is campus and branch. Probably the one that comes after that is access aggregation. Probably the one after that would be RAN, Core, Edge, and it's not a strict ordering. But generally, the more geographically distributed your network, the less it becomes possible to put more and more functionality in a single controller in the sky. So it's essentially that simple. So our focus is going to be on the data center. So that's -- so now let me talk for a few minutes that I have remaining about our approach to SDN. Well, first thing about our approach is that it's going to be a balanced approach. Balanced approach means that we're going to put the right functionality in the right place. Right place meaning in the controller versus in the network. What we're going to do is not put too much functionality into any one piece, because that leads to complexity, that leads to unreliability and so on. Our approach is also principles. We follow 4 principles. And those 4 principles are centralize what you can, distribute what you must. I already talked about this one. The second sensible, which Kevin mentioned also, is design networks using the smallest number of general building blocks. The third one is automate anything that can be automated. This is nothing more than the history of technology. In fact, this is the definition of technology. Technology is something that automates tasks that were previously manual. And then the last one, which is very, very important and which is a great differentiator of Juniper, in other words, it differentiates Juniper from any of its competitors, is that we support open standards wherever possible. In fact, I can't recall a single product where we expose nonstandard interfaces outside unless there's a very, very, very good reason for doing that, all right? And where there doesn't exist a standard, we will propose a standard and then publish it. So we also -- the last part about our approach is that the approach is focused. We don't want -- we don't believe, first of all, that SDN is equally applicable everywhere, so we're going to focus it on the data center. And we're going to start there. And then once we see how that goes, we may apply the approach to other domains where it's relevant.
So now let me close with these 4 thoughts. The first, just to summarize Juniper's view, first is that the goal of SDN and the new network are exactly the same. The second is that SDN does not obviate the need for doing innovation in systems because there is significant functionality in the networking element, and this will remain true because of the balance. The third one is that Juniper always has and always will support open standards. The incumbent has already placed or made statements about what it intends to do with open -- with SDN and the fact that it has the intention to control the standard. Well, Juniper has no intent to control the standard. What we want to do is we want to see open standards develop. We don't want to do standards plus. We want to have open standard, and we want to exploit the fact that we have a single operating system which will make it a lot easier for us to do things. And then the last point, which is that SDN represents for us a strategic opportunity to lead in the networking industry, and we put this marker down 2.5 years ago in October of 2009 with the new network.
Thank you very much. And I think with that, I will invite Kathleen and Kevin and Stefan and Bob up to the...
Okay. Now we have time, we've got about 15 minutes or so for some Q&A. And so I'll ask our previous presenters to take a seat and, we can take some of your questions.
Who gets get this one? [indiscernible]
There's seats for everybody. Go ahead..
No more, have a seat [ph]. I'm missing one.
Brian, you could use? I'll stand, yes.
Brian Marshall - ISI Group Inc., Research Division
Brian Marshall with ISI Group. There's a large Internet server -- Internet search company that says that they've basically SDNed 100% of their traffic from their data centers, the data centers, and so I guess was wondering what does that mean for companies like you? And in general, what does that mean? I mean, that sounds like they're well ahead of the curve. I think it only took them 18 months. So love to hear your thoughts on that.
Robert L. Muglia
Stefan, why don't you take...
Yes. I can start with that a little bit since I know that search company pretty well, and we've been partnering together pretty well as well. So this is a very special case,, certainly important, but very special. What I'd say about that is this is the back-end connection of their data center, sort of a back channel between data centers that they've taken approach to use SDN where they control demand and the network configuration on both sides. And I think if you talk to them, you'd find that just like pretty much everybody else in the SDN space, they did it to save CapEx and to react -- to save OpEx and to react faster to new trends. In fact, they will probably tell you, very much similar to the other early deployments, that they did not save CapEx. They saved OpEx, and they want the network to react faster to changing trends. So as we kind of zoom out from that example, and they're certainly a very important early adopter of technology, we look at that as the key differentiator. It's about the programmable network. It's about the network reacting faster in an automated way to new changes. And I think that's the promise of SDN that we also want to execute on. So as we look at the system side of that business, where our systems are differentiated, they will continue to be differentiated. When systems are not differentiated, they will commoditize no matter what happens, SDN or something else, right? So I think as we look at our strategy, staying in high-performance systems business and then working on architectures that really automate provisioning of network services to save OpEx is the key.
Robert L. Muglia
Yes. Let me add one thing to that, which is in the -- in this particular case, I mean, you mentioned that it's connecting their data centers and all their traffic together. In fact, when it's really that particular case that Google digs, they did this pronouncement broadly, was focused on a specific application, which is how they back up data between their data centers. And they, of course, have very large data centers with, effectively, a private network connecting them. It's their -- one of a handful of companies that have that particular application scenario, and there's no question that they established a strong leadership position in what they did with SDN. But it's really just one characteristic of the application. And if you look at the broad set of needs they have today, they -- I think they would be the first to admit that they could not replicate that today with SDN.
Maybe last but not least, I think all 3 of us have had intensive discussions with all of the CTOs at all of the different Web 2.0 companies that lead this. And I think, actually, the way we see the evolution play out is very consistent with what they see and the goals that they've outlined.
Mark McKechnie - ThinkEquity LLC, Research Division
It's Mark McKechnie at ThinkEquity. I have a question about the campus and branch opportunity. You lay out the domains. That looks like the biggest one, right, a $20 billion-type TAM. And you're at what? Maybe 3% share there, which is impressive, right? You've kind of come up off the bottom relative to the Cisco there. A few years back, you talked about really focusing on the high end there. Maybe kind of give us an update, what have you found there? Is it the high-performance area that you're winning? Is it total cost of ownership and maybe what kind of share can you expect to get? Or what are your near-term and maybe medium-term targets on that front?
Robert L. Muglia
So yes, I can talk a little bit about that. I think the TAM is certainly very big, and it's hard to break out exactly what portion will be in the high-performance side or not. But if you look at the kind of deployments that we've been successful in, it's mission-critical wired and wireless networks. So that could be hospitals, right? Or that could be like Mohegan Sun, a deployment where it's part of their business, it's important to their customers in terms of the experience they have in the casino. So we're at the very early stages. Like I said, we're pleased with how we've been able to make progress in integrating the wireless offering, but it's very early. So we certainly see that as one of our key opportunities going forward. We're just early on with the Simply Connected story.
Yes. The other thing I would add to that is in our conversations with Enterprise customers, in many cases, they're looking and saying, "We see value in having a dual-vendor strategy in the Enterprise." And they look and say, "Okay, let me understand the domains that we have and figure out what is the right appropriate step for them to introduce a new supplier for network technology." And in many cases, they look and say, "Okay, we have the wide area network, we have our data centers and we have campus and branch." And in some cases, customer would say, "Look, the first place we want to introduce Juniper as a dual vendor is part of our strategy is campus and branch," as evidenced by work we're doing, let's just say at Polycom or TCS or Mohegan Sun or others where we're implementing campuses. In other cases, we've got Fortune 20-type customers that have said, "Hey, we're going to start with the WAN, and we're going to give you some of the data centers." And so in each customer, the fact that we have the ability to come in and help provide them a wide area network solution, a data center solution or campus branch solution and the fact that we're in all 3 gives that customer a lot of confidence that they can get the best of the innovation that we deliver and give them the most choice and flexibility in terms of how they want to think about their network.
Alex, you have a question for...
Alex B. Henderson - Miller Tabak + Co., LLC, Research Division
Yes. My name is Alex Henderson, I'm with Needham & Company. I was hoping you could address 2 aspects in the software-defined networking challenge for analysts to address, one at the lower end of it and the other one up at the application layer. On the lower end, the issue associated with software-defined networking, I think as most analysts out here are thinking about it, is the risk of commoditization of the fast-forwarding plane that's defined by software-defined networking and the use of x86-based boxes, which in the data center for servers carry 20%-, 25%-type gross margins, certainly not the kind of gross margins that Juniper has been accustomed to. So I guess the first question is to what extent has that carved out a portion of your TAM in a much lower gross margin architecture than what you've been doing in the past and how would that impact your business over time? The second piece of it is that the upper end of the spectrum. A lot of the challenges and the network have moved up to the application layer, the value seems to be shifting more and more to the application layer. You have a relatively limited position in what I would consider traditional application layer companies, people like F5, Acme, people like that, that have a strong position there. And you were late in the security space, which has also moved up to that application layer. So are there some things you need to do in terms of broadening your application layer skill set that will enable you to catch up and close some of that gap?
Pradeep, why don't you take the first part of that, and then maybe Bob, why don't you take the second part?
Sure. So let me actually describe, right from the get-go in 1996, the way we architected our systems was that there's a piece of the functionality that lives on general-purpose x86 computers inside our devices, almost every device that we do. So this is a control plane. It sits on a down purpose [ph] CPU. Then there's stuff that needs to happen very, very fast. This is all the packet movement. Now there are some domains in which the packet forwarding functionality can become quite simple. But let's take the data center, where this is most likely to happen or could happen. The fact is that when you try to connect large numbers of servers to each other, taking just off-the-shelf silicon to do simple Ethernet packet forwarding does not give you a fabric with sufficient performance compared to the stuff that we're doing, compared to QFabric, for example. So we believe that there is significant differentiation to building silicon even in the best-case example for SDN where the "functionality" in the silicon can be hollowed out and be replaced by something, which is totally commodity. The thing I'd like to emphasize is when you talk about networks that are running at scale and running at high-performance and they require high levels of reliability, this is not a commodity.
Maybe if I can add to that. I think as we look at the market, looking at that high-performance part of the market, there are many parts of the market that commoditized before we started talking about SDN, and there are many parts that will continue to commoditize. But I think the -- as you look at any customer that deals with exponential traffic growth, right, there's going to be an opportunity for us to differentiate in the systems. Sometimes you do that through scale, sometimes you do that through cost of the transport, sometimes you do that through programmability. So opening up those interfaces including OpenFlow in our systems becomes very important. Bob, you want to talk about...
Robert L. Muglia
Sure. So we already have a pretty significant portfolio today in terms of what can be done at the application layer. I talked about what the virtual gateway does, really operating at the application layer and embedded within the infrastructure of the virtualized system. And we're in a very strong leading position on that. In general, we've been investing in how we -- in building more and more capability, services that were on top of the platforms that we've already built, and we think that the leverage that we get with Junos and the investments we've made in Junos will play very, very well to this. I talked earlier about the things we're doing around DPI, the fact that we can leverage that across a broad set of Juniper platforms is a good example of ways where the heritage that Juniper bring can really drive us forward. So I think Juniper is actually in a strong position to actually leverage these trends, and we have a lot of experience in understanding the complexity of these distributed systems, and that puts us in a pretty differentiated state relative to anyone else.
I think the other thing I'd add is that in every case, these services run on general-purpose microprocessors, in every case.
Okay. I think we have time for 1 or 2 more questions. Maybe Vijay, you have a question and then we could see how we're doing on time.
Vijay Bhagavath - Deutsche Bank AG, Research Division
I have more of a thoughtful question, which is switching is attractive as a TAM. I think so is Layer 4, Layer 7. I would argue it's a $10 billion opportunity versus switching $18 billion. So I think my point of view is if you look at technologies like SDN, you have such a small footprint in switching. It's tough to convince our customers at large to use your solution, because you just don't have the install base in switching. Versus if you move to a Layer 4, Layer 7, it's a small -- you can do a lot with a smaller footprint. I mean, F5 is a case in point. I think my question is any thoughts on aggressively investing, fast-forwarding your investments in Layer 4, Layer 7 such as next-gen securities, such as application delivery versus bidding the hell out of switching, where it's just a very hard market to grow. I mean, it took HP a decade to get to 6% market share, for example.
Robert L. Muglia
No. I think that really raises a good point, which is we talked about how SDN is likely to emerge in the data center domain first, and Juniper has a very small share of that relative to other domains that we play in. So we see this as an opportunity for us to take a pretty aggressive posture and use the expertise we have in software to help us gain share overall and an overall larger part -- larger percentage of the overall addressable market. Again, the expertise in software together with the expertise in platforms and systems provide some unique differentiation.
Yes. I would also add, too, much of the industry has approached the Layer 4 through 7 as having a separate box, that's a special-purpose box that does that function. What we're trying to do is something different. We're trying to focus on how we enable these services, the software that runs on Junos, on our routers and switches. And so having a footprint of the platform in routing and switching, we think, is important. And reducing the number of boxes that it takes a customer to implement, to architect these solutions and taking the functionality that is needed in Layer 4 through 7 and figure out how to enable that in a way that it runs on Junos, either on our Edge routers we're doing with the MX or things that are appropriate to do on switching. And now certainly, SDN gives us another opportunity to think about how we can utilize the intellectual property and the assets that we have, both on the system side and the software side, to configure them in new and innovative ways that we think add value to our customers, so...
Okay. Thank you. That is all the time that we have for questions for this section, but we have a couple of other opportunities throughout the day. So at this point, we'll take a break, and we will reconvene shortly. Thank you.
Hi. Good afternoon, everybody. So I'm really pleased to be here with you and to talk about how we go to market with the great products that you've heard about all afternoon. And I've literally just came back from Germany and Russia, where I spent a week with customers and partners. And I've heard directly from them how they appreciate our focus on innovation, the DNA that we have in engineering. They appreciate our focus on quality and our commitment to quality. They appreciate our focus with our account teams. They love the fact that our account teams are agile, they're humble, they're passionate and they're dedicated to their satisfaction. And they're really excited about the new technologies that you heard about this morning in optical, in data center, in mobility. So one thing is very clear from this past week, and that is our opportunity for growth is significant. In fact, Russia is a great example of that, where our business there has doubled over the last 3 years. And in fact, it's quadrupled in the Enterprise.
So let me bridge for you from a financial Analyst Meeting that we had 2 years ago, where we had our leaders for service provider and enterprise talk to you about our sales strategy. This is our all-up view. Because 2 years later, that strategy is still our true north. You'll hear the specifics shortly from Vince Molinaro, who leads service provider for us; and Dan Miller, who leads Enterprise. For SP, we're expanding and growing the relationships we have with our great service provider customers who know us so well in the core and the Edge. And we're deepening the relationship with them, going into mobility and data center and optical as examples. In the Enterprise, we're super-focused and super-targeted on a set of customers and industries where, as Bob talked about, the network is their key differentiator for them. It's a key critical success factor for them, In industries like financial services, as an example, public sector or healthcare. And across both sectors, as you've heard about this morning, we're leading the discussions around the new network platform architecture. And as you saw, the breadth and depth of our portfolio is unique in our history, and it's also unique in the industry itself. So our go-to-market objectives are all-around getting ahead of the growth in exploding markets like in Russia, as an example, focusing deeply on our partners and focusing on the value that we're delivering to our customers. So if this is the what, then this is the how. The how is around these 3 things: how we're engaging with our customers, the rigor that we're putting into our operational excellence that Kevin talked about and how we're managing our business; and how we're scaling with our partners in a deeper way, particularly with our strategic alliances.
So let's first talk about how we've changed the relationship with our customers by how we go to market with them or how we engage with them across both sectors. Because right now, we have a consistent model across both service provider and enterprise that we've implemented around the world. Why is that so important? It's important because we've up-leveled and increased the resources with our largest customers. Kevin talked about them, they're called key accounts. We have dedicated teams now on these key accounts, and we've added new roles, new roles like executive sponsors or project managers or professional services and support resources as well as chief architects. And chief architects are the one that leads the conversations across all the domains that Stefan and Bob talked about. These conversations provide greater intimacy for us, greater relevancy for us and greater value for our customers. Our key account leaders are some of the most senior leaders that we have in the field organization today. And the formal conversations that we have now with our key accounts, with our key accounts leaders, really provide us greater insight into the opportunities that we have now with these key accounts as well as the unique requirements that those key accounts might have of us. Our major accounts are the next set of the largest customers that we have, and we've clustered them around select geographies and select industries. Why is that important? It's important because now we have more clusters around the world with a greater focus from these account teams. We now have a typical account manager has less than 10 accounts that they say grace over. It used to be double that or triple that, quite honestly. So this means more time listening, more time getting intimate with these customers, understanding their relationship and, of course, with the help of partners, really driving solutions in all the domains.
And the last segment is called our commercial accounts, and it's a -- this segment holds significant growth for us, and it's where our great partners drive the sales opportunities really from end to end with support from us. And we've added additional inside sales resources to help with that, and we've put a worldwide leader in place with a global model. Why is that so important? It's important because this is the fastest-growing segment for us, and it also has the shorter -- shortest sales cycle of all the different segments. Dan is going to talk more about our commercial model and the -- not only the resources, but the leader that we have in place there.
So commercial isn't the only new global team that we created this year. Because of the depth and the breadth of the portfolio that you've heard about and the deeper relationships now that we have with our customers, the scale of that portfolio says we really had to create a team of fighter pilots. Kevin talked a little bit about this. They're experts in the latest technologies that we have, like optical, like mobility, like data center. So we created this Advanced Technology team led by Manoj, and you know him as formerly, he was our Executive Vice President of Junos Application Software, and he's taken the role since February, and he's created a really great strong team of fighter pilots of experts who are helping us in these domains. Now a great example of how this team actually helped us with -- was Polycom. I think Stefan mentioned it before. We called Polycom like the future of campuses, because all the different trends we're hitting them in a really hard way in their corporate campus. The use of video, bring your own device, extensive use of mobile and teleworkers. And as Polycom grew their network and layered on more and more video collaboration, their old network just wasn't cutting it. And so they needed a single, scalable, rock-solid network. And so between our Advanced Technology team with wireless LAN, as we talked about before, as well as our account teams, we gave them a great network, beat out the incumbent and now Polycom has standardized on Juniper.
Besides a rigor that we're putting in place with our customer engagement model, we're also getting maniacal about how we are executing internally, and we call this operational excellence. This truly is the how. How we -- who we are and how we show up in front of our customers is just as important as the results that we place on the board. So it starts with the values we hold dear. We call it the Juniper way. Our values around being authentic, trustworthy, operating with excellence, having bold aspirations and making a meaningful difference. From there, we develop what's called a new network-selling methodology. We actually call it NNS for short, and it was a customized way of how we can provide value to our customers in this particular space. From there, we -- then we trained not only our entire sales force and all the managers, but we trained all our executives, we've trained our marketing organization and 200 of our product line managers as well. And on top of NNS, we put a common platform in place for opportunity management and collaboration using salesforce.com. And not -- we're also going to be rolling out a forecasting module as well. So we launched this in the beginning of the quarter, and our forecasting module is coming at the end of this quarter. And the launch went absolutely flawlessly, and our teams are really thrilled with the new tools and the technology that we've given them. What does that mean for us? It means greater predictability about our business, greater insight into the pipeline and the opportunities that we have. At the end of the day, it's all about improving our execution capability, because we are measuring now everything to the ninth degree. We look at how productive each segment is, whether it's key, major, commercial, how productive our sectors are, how accurate our teams are forecasting, how fast are we hiring our new resources and how productive those new resources are, how fast they're ramping to full productivity. We're actually tracking even marketing now to the nth degree, and looking at connected sales and marketing and how effective our campaigns are, all the way from lead generation to closing the sale itself.
We believe the work that we've done over the last year, 1.5 years, 2 years about finishing the account segmentation model, investing in the new resources, expanding our coverage, creating our specialist model, implementing better tools and technology and getting the right people in place are giving us better focus, more predictability, greater rigor, better execution and stronger relationships with our customers and partners.
Let's talk about that last group, our partners. As many of you know, the majority of our business is still done through partners, and it's the lifeblood for us. And we talk about scaling with precision with our partners. Our efforts are led by Emilio, who Kevin talked about before, but he's teamed up with Luanne Tierney, who's our Vice President of partner marketing. And together, they worked really hard over the year to reengineer our channel.
In January, we held our very first Global Partner Conference. We've had regional partner conferences before, but it was the first time we've ever held a global one, and we really actually didn't know how many people would show up. But we ended up with over 1,000 fantastic partners at our summit, and the feedback was just amazing. And what they loved was the 3-part strategy that Luanne and Emilio rolled out, all around reach, accelerate and reward.
Now reach is all about enabling our partners. This year, we're targeting 150,000 learning achievements with our partners, as well as 10,000 champions. Now champions are partner SCs who are really deeply trained in our technology. It was 2,500 last year as our target. Our target is 10,000 this year, and we're on track to exceed that number. To accelerate our partners' productivity, we created what's called the marketing concierge program, and it's a communication engine for our partners who can create new marketing collateral for us. We've created it for them. They can download it and implement campaigns, customized campaigns, that helps them with their own demand generation opportunities. It's easy to use, and our partners -- the feedback from our partners has been fantastic. In fact, I think we've had over 800 partners now who have signed up for marketing concierge and downloaded particular campaigns.
And reward is all about the incentive engine that we've created with our partners, and it's a balanced approach between upfront discounts and back-end rebates. And we've published things -- a new promotions catalog, as an example, a new opportunity registration system, and soon to come, a performance rebate program.
So with efforts like these that we've had great success now with our channel programs. But case in point would be TorreyPoint, as an example. TorreyPoint leads with Juniper, and it's actually benefited them in terms of their growth. They grow an average of 45% a year. And in 2011, they grew 56%. And it was their strong expertise as well as our technology that helped us win KINBER. And I don't know if you've heard about KINBER. KINBER is an educational research institution network that is throughout the entire state of Pennsylvania. It's a nonprofit organization building a new research network, and it's huge. It's going to span 39 counties and 60 institutions in the state. And it's going to be finished by the end of Q3. And it's all based on our MX routers and Junos Space. And it was technology that beat out some tough competition at the time.
But we can't talk about our partners without talking about our strategic alliances. And it's -- these are dear to me, because this was my first role at Juniper. And let me tell you about our 3 key alliances. The first one is Ericsson, which is the oldest standing alliance now for over 10 years, and we were really early leaders together in the mobile data marketplace. But today, we're deployed in over 220 service providers around the world. And 2011 was a record year for us in GGSN sales with Ericsson. And they're a key partner for us in core routing and LTE security.
We're also very proud of the partnership that we have with NSN. Today, we span over 400 operators around the world that rely on the joint capabilities of both NSN and Juniper. And we recently launched a new joint initiative with NSN around integrating our PTX supercore with their high-capacity optical transport platform. And they've added now ACX Universal Access routers to their portfolio as well, and they've built an application on -- using the SDK to improve their user experience in their mobile networks as well.
And then of the 3 key alliances, IBM is the youngest, but it's also the fastest-growing. It's been growing every year exponentially at a compound rate of 42%, and switching has been growing even faster than that. More and more, we're at the heart of the solutions that IBM is promoting, whether it's iDataPlex, zEnterprise, smart analytics and their cloud service provider platform. They're building new cloud data center based on our technology, features MX, ESX, SRX. They built a QFabric lab in their briefing center in New York, and it's now -- QFabric is part of their ecosystem around the IBM PureFlex System that they're promoting and actually announced in April.
And it was IBM and Juniper that worked together to close Mumbai Airport. Now I don't know if you know, Mumbai Airport is one of the top 10 airports in the world, 30 million passengers every single year. And they're building an ultramodern new state-of-the-art terminal for both international and domestic travel. And they needed to have the new network to power it. It's SRX, RMX [ph] REX, [ph] and IBM's integration capabilities and designed a powerful network for Mumbai, beating the largest competitors in this key region.
So that's it. It's all about our execution capability around customer segmentation, our operational excellence, increased productivity and predictability, which I know is important, and scaling through our partners. I'm proud of what the Juniper sales, marketing, services and partner teams have done and because we know that we've got the right talent, the right operational execution and the right innovation for success in the future.
So now I'm going to invite up Vince Molinaro, who's going to take you into some -- a little more detail about our service provider strategy. Vince?
Okay. Thank you, Gerri, and good afternoon, everyone. It was 2 years ago I framed our plan for profitable SP growth and a bigger piece of the addressable market. We discussed our customer transformation from vertical stovepipes, purpose-built networks to service an application-rich networks. We focused on how the conversation needed to change from product speeds and feeds to business value. We have made great strides in influencing the architectural agenda and the transition enabled by our innovations, our domains, our end-to-end solutions and our enabling and underlying technology that Bob and Stefan have walked us through.
Over the last 2 years, we grew our business, and we attracted and developed some extraordinary talent required for scale. So what I wanted to discuss with you today is how we took those words and those plans and converted them into results. Our go-to-market plan has not changed. But to be clear, we're not confused, and we're not done. We have more to do and have our sights squarely set on converting the opportunities into our reality.
So let me quickly recap our key SP growth plays that I framed out 2 years ago. There are 4, and they're inextricably linked with each other and have formed the bedrock of our investment and our execution focus. The first is expand and grow. We have grown the number of customers, and we have expanded the breadth of our relationships in the customer base. Our focus is our customer's business and their profitability by leveraging our software, assets, and our capabilities to eliminate complexity to help accelerate time to market for new services.
A great example of facilitating profitable growth for our customer is XO Communications. Together, we worked and impact 3 areas, 3x increase in capacity across their IP Edge, supporting video streaming, voice, gaming and e-commerce with the MX platform. The second thing we did was OpEx reduction, and it was really focused on helping them accelerate speed to market with differentiated services for new Enterprise and wholesale customers. And the third thing we did in the Edge with XO was really around joint marketing for Ethernet cloud and mobile services by leveraging the Junos and MX platforms. As Bob mentioned, very similar story can be told for Telecom Italia.
Now let's talk about disruption, the second one here up on the screen. Really is about winning with disruptive architectures. We've inserted ourselves in the architectural transition conversations with our customers that will fundamentally transform their economics of networking and will provide platforms to accelerate services innovation. While it is important to make sure our customers are profitable now and in the near term, it's equally important to jointly evolve with our customers toward the future by leveraging our innovative solutions to scale.
And so we have a few examples that I'd like to show. As a testament to our ability to insert ourselves into these customer transition architectural conversations, just today, Verizon has spoken. Together, we have architected a Converged Supercore solution that will deliver a high-performance core network that will optimize every bit of IP traffic consumed. So value in scale for every IP bit consumed. Given Verizon, the largest, most dense MPLS network platform in the industry today, beginning at 8 terabits per second.
With respect to conversations around cloud services, QFabric and QFX are the onramp to an SP-optimized data center, and it creates opportunities for our customers to rapidly deploy applications and services their customers are willing to pay for. One particular service provider in the Americas has embraced this QFabric architecture. They've deployed the QFX 3500 and are deploying QFabric. Hand in glove with their Managed Services Group, we helped engineer and deliver a full-service -- a full suite of data center architectures for their largest customers. We believe this is a good example of what will become de facto standard for public cloud services around the world.
Then there's the mobile Internet. As we all know, wireless spending has dominated service provider CapEx over the last couple of years, and it will continue to dominate in the near and midterm. And as we continue to execute our MobileNext insertion strategy, we've recently announced an important partnership with Tech Mahindra that we're really excited about. While offering Any G support, the performance and capability of the MobileNext solution combined with Tech Mahindra's global systems integration capability truly enables a solution that will allow our customers to successfully meet the needs of smartphone and tablet-centric mobile anywhere, data anywhere, world that we will live in.
Here's an example of our MobileNext solution in action. We worked closely with a customer where we've completely integrated both 3G and 4G environments, and we've demonstrated the value to support the robust scalability requirements as data continues to grow. Outside scalability, we are also seeing the value of operational simplicity with this customer.
We've made inroads into other areas of mobility with key customers. Now I've talked about this, an important component to our mobile insertion solution is security. With hundreds of millions of subscribers in dozens of countries around the world, our work with this customer began 2 years ago in a very small piece of their network in one country, where they operate now, they've since expanded their footprint. Prompted by growth in overall traffic, both in developed and in emerging markets, the need to reduce operating cost and to establish a common architecture to secure the mobile network, this customer chose our Gi firewall and NAT solution and are now deploying globally.
Gerri also talked about our partners and the investment in our partners. We've embraced our partners as true extensions to the Juniper team, and it created opportunities for our partners to grow their businesses profitably as well as touch more customers than we otherwise could ourselves. Our SEs collaborate and cross train, our joint sales teams put value propositions together second to none and our collective services capabilities are leveraged to deliver a remarkable customer experience.
In the last 2 years, we have won business with these partners around the world in Edge, in the software space, in security, and most recently in mobile backhaul, in data, in data center and in supercore. And we've added more than 200 new customers to the SP portfolio over the last 2 years.
And finally, a very exciting space for me in the last 2 years has been positioning differentiated solutions in growth markets around the world. In countries like Russia where we've combined coverage investment with localization efforts, we have taken share and continue to grow in the Edge, the core, mobile backhaul and data center. In countries in Southeast Asia like Indonesia, Malaysia, Singapore, we increased our relevance by expanding relationships and broadening the architectural conversations. And in countries like China, Mexico, India and Brazil, it really is about driving solutions that are relevant from an OpEx and revenue-generating perspective.
Finally, in addition to extending our innovations into growth markets, we have surrounded our customers to follow them and support their growth markets around the world and ensure they have one common Juniper services and support experience regardless of where they deliver their services to their global customers. So while we talked about these 4 growth plays, their desired outcomes and a few successful results we've seen with our customers, it's our execution model that truly makes this happen. So our execution model has 3 critical complements:, our customer verticals, the sales plays we will drive into those customers and, most important, our customer team model to serve our customers with the best possible talent available.
Now let me just take one minute on talent inside the SP sector. Over the last 2 years, we have developed and attracted some great talent for the company. For example, Anthony Shofy [ph] joined Juniper to elevate our relationship with Verizon 2 years ago, and he now leads the Americas SP team. Wendy Koh joined Juniper in 2003, grew our ASEAN business more than 50% over the last couple of years and was recently promoted to Vice President, Service Provider, APAC. And we continue to attract great talent, great leadership experience, to lead our largest customer teams, like Brian Rosenberg, who comes to Juniper with some great experience from Samsung and Ericsson.
So starting with our customers. Within the service provider sector, we've aligned our customers and our industry talent into 5 verticals. Each customer in each vertical is focused on expanding their value they bring in the Internet value chain between content production and content consumption. And while each is diverse, there are commonalities that we leverage as part of the entire ecosystem.
Two years ago, we had routers installed to support IP traffic in customers in each of these verticals. And as you've heard through the afternoon, many examples of wireline and wireless and mobile success in the space, and now we are much more engaged as a strategic and relevant partner across all domains.
Inside the cable vertical, led by cable veteran Wayne Evol [ph], we have implemented a cable technical advisory board where global cable service providers from around the world get together to discuss issues, challenges, concerns and opportunities to better leverage our innovation portfolio across all domains. And our focus in the content, media, hosting and overall social media space has created opportunities in the present as well as opportunities for a disruptive future in store for all of us. From end-user security to anything mobile, to Edge, core and data center, we are in the mix. And we've targeted sales plays designed to deliver Juniper innovations and customer value to ensure we are aligned to our customer's architectural business and technology transitions.
So let me talk about the first play, Stefan talked about it. It's all about winning in the core and creating economic disruption. We are focused on driving T Series sales and enabling the architectural transition of the core with PTX. Here, we will deliver a set of migration upgrades, insertion and cross-sell campaigns for a T and PTX to our existing T Series installed base. And we are maniacally focused on a rip-and-replace of our competitors in the core with PTX.
Winning in the Edge. It's all about scale and service acceleration and creating an awesome customer's customer experience. We are building demand with our MX-based Edge solutions, and like the core, we will drive up sell, cross-sell, insertion and competitive replacement campaigns. Mobile insertion is all about innovation in the mobile Internet revolution. We have a set of targeted account-based campaigns to drive insertion of Juniper's new ACX for mobile backhaul, our MobileNext solution for EPC and NEG [ph] transitions and broad end-user adoption of Junos Pulse and mobile network security.
And finally, owning the data center. It's all about transforming the SP data center and being be the onramp to cloud-based services. We help our customers accelerate service and innovation, we help simplify the data center architecture and we show how to deliver scale and performance while optimizing OpEx in the cloud.
While the sales plays describe how we make our value propositions come alive, it's the customer team model that aligns all of Juniper networks in support of our customers. From aligning product roadmaps and innovation priorities to delivering a remarkable customer experience, the customer team model puts the customer front and center in all we do at Juniper. It requires special leaders like Anthony and Brian, Wendy, Wayne and others who understand what it takes to deliver a sustainable end-to-end customer experience.
And there are 4 critical components that really drive a robust customer conversation around innovation and transformation: that's with sales, architecture, technology and the specialists, the fighter pilots. They align around the customers business and technical challenges. Those conversations are then translated into solutions, domains and individual product opportunities. But there's also significant leverage with services, partners and customer sponsors to ensure that the network and business challenges are front and center and while at the same time creating opportunities for our customers to win more with their customers.
So with respect to architectural leadership and expertise, we also have had a great addition to the team in Glen Tindal, cofounder of Intelliden, now with -- Intelliden, now with IBM. Glen is our sector CTO inside the service provider business driving these architectural conversations.
With our integrated architecture and services capability, and they all come alive in front of our customers, we're consistently positioned to deliver a remarkable customer experience.
So you've heard me recap our direction and supporting efforts with a few validating customer examples. I'd like to now share with you what John Souter and his team at LINX have to say about the services, support and experience from Juniper networks. Can you please play the video?
Kevin reminded me a little earlier today that I'm in this business a long time. And I know we still have an awful lot of work to do. However, given the growth we've experienced in the last 2 years, the expanded presence in the network IT and operations areas with our service provider customers, the breadth of our innovation portfolio, the customer conversations I've had, the teams have had around business value, I remain fully convicted in my belief that we have the right team with the right talent, the right leadership expertise and experience and the right strategy to take share and play a major role in the transformation of the telecom industry the world over.
So thank you, and I'd like to now introduce my partner, Dan Miller, SVP, Enterprise sector. Dan?
Thank you, Vince. Good afternoon. I joined Juniper just a little over a year ago, and I've been in the industry for nearly 30 years, some in service provider, like Vince, but mostly in Enterprise. I know and love the Enterprise business.
Here at Juniper, we've now built an incredible enterprise leadership team and strategy, and I'm excited to tell you about those results today. Our sector traditionally has been very security-focused, dating back to the NetScreen acquisition that Nawaf and others talked about today. We were also very opportunistic in our Go to Market approach in the Enterprise business, which was the right thing to do to establish basic market presence.
Today, I will tell you about our progress on a much more structured and solution-oriented approach. Already, and Kevin mentioned this, Enterprise represents around 40% of Juniper's total revenue, and we grew customers last year by 23% to about 30,000. Our Enterprise revenue is about 5% of the addressable market. We like that progress and see very large opportunity in front of us.
So let's get started. I'm going to cover 3 topics for you: our sector growth initiatives against our strategy, how we focus and execute against that strategy and customer proof points or success stories. We have 3 parts to our sector's execution model. Segment in sequence, which outlines who we cover in a vertical-market-based approach. It's newer for us in enterprise, more traditional in the service provider approach. Second part is scale with precision, which is how we cover the market. And third is delivering customer value, which is what solutions in what domains we offer.
Let's start with our vertical market approach. We focus primarily on public sector, financial services, healthcare, energy and education. We have now staffed a global industries specialist team and have instituted structured cross-company vertical market reviews with Gerri, Bob and Stefan. Our public sector business is our model success to date. We've already organized with dedicated customer and solution teams, and relative to the very flat general market, our U.S. Federal Government business is growing at 30% year-over-year in products and 20% year-over-year in products and services combined.
We are driving a similar approach in financial services and to help lead us going forward, we are really pleased to have announced yesterday that Andy Bach has joined Juniper as our Global Chief Architect of Financial Services. Many of you know of Andy's background at the New York Stock Exchange, where he was the SVP of Global Network Services. We're thrilled to have Andy on the Juniper team.
We are growing and diversify -- diversifying with energy and healthcare as well. In energy, we were recently informed that Juniper will be one of 2 strategic networking partners at a Fortune 10 company. This is really exciting for us, and we continue to see solid demand for the dual-vendor approach that others referred to today.
In healthcare, we're winning everywhere, from Phoenix Children's Hospital to Children's Memorial in Chicago and in very mission-critical environments. In fact, you may not think about our QFabric technology in conjunction with healthcare, but Jan Yperman Hospital in Belgium just selected it to help power their data center. Their IT Manager said, and I quote, "We opted for QFabric because of its future-proof design. It's a totally new technology. It's future-proof in that it will be possible to extend to 40- and 100-gig E connections. As performance and high availability of our network is really important, QFabric fits our needs."
And finally, we focus on the education vertical and higher education specifically. This is a good growth market for us, but more importantly represents a source for joint collaboration and innovation like at KINBER that Gerri mentioned. Overall, our vertical market segmentation is already working and represents the focus we need in the future.
And this brings me to the second part of our Enterprise approach, a focused and leveraged coverage model. Of the 30,000 customers we serve, we focus now on 1,500 key and major accounts. These accounts represent about 1/2 of our anticipated revenue this year, and we have concentrated over 50% of our account teams on them. In tandem, and as Gerri mentioned, we have a territory-based leverage model, which we call our commercial business. We have now doubled the number of territories around the world to more than 150. And our commercial business represents great growth for us as well as our channel partners, who really value what we call the partner-first approach. Commercial is a newer part of our coverage model, but the business is already growing at approximately 20% year-over-year.
And fundamental to both our named and commercial sales models is our enhanced channel model. Of the reach, accelerate and reward elements that Gerri described, the reach aspect of the model is especially critical for us in Enterprise. We are executing a regular monthly cadence now to build joint pipeline with our partners, and we focus our selling activity with the partners directly in something we started now called commercial acceleration days.
While we remain focused on being great at selling products and technologies, we are driving a much more solution-oriented approach now. This is what we call enhanced customer value. And it's centered around solutions for the data center and campus and branch domains that you heard about earlier as well as end-to-end or "data center to device" security that Nawaf described. And this is where the advanced technologist on Manoj's new team are leveraged in tandem with our industry specialists like Andy Bach.
To be even more specific in our execution focus, we are running Enterprise sector plays, just as Vince is doing in the service provider sector. For Enterprise, these are expanding our security base, scaling QFabric, winning the WAN and driving wired and wireless synergy. We now goal and track these sales plays very methodically, and this is just one aspect of our overall focus on sales mechanics or sales execution. We're driving our sector overall in this way via quarterly business reviews inclusive of sales, marketing, partners and services. And then we focus on pipeline management with Lauren Flaherty's team through account and territory planning. And this is all threaded through deal management through these sales plays.
So to summarize our overall Enterprise Go to Market approach, I'm absolutely positive about our plan and our implementation, discipline and focus and our leadership team.
Now I'd like to show you some of the results in some customer use cases. First, we're making very solid progress in the data center domain, with wins like GU 360, New York Stock Exchange, Hong Kong Stock Exchange and several U.S. federal agencies. Let me tell you specifically about the WAN decision of a Fortune 20 financial services firm that Kevin mentioned. This account was initially a security account, but over time, the customer became more familiar with our MPLS and one Junos story. This set the stage to offer our data center interconnect solution, which is absolutely mission-critical to this firm. Our products, software and services are all integrated into a managed service offered by a global alliances partner which has both extensive data center and financial services experience.
We've had a very tenured major account team working this account for several years. This is the deep engagement that Gerri and Kevin described. But in the past year, we have taken this relationship to a very different level with outstanding executive sponsorship on both sides, the support from the advanced technologist data center team, and the teaming with our global alliances partner. This cross-company and partner teaming is a perfect example of the customer team model that Vince just described. And because of it, we are now involved in several other new opportunities with MX and QFabric.
Now let's talk about success in the campus and branch domain. We're winning everywhere here from Polycom to Tata Consulting Services to a leading European car company. Tulane University specifically is another great example of how we've leveraged our presence in one domain, security, and expanded to a broader set of opportunities in their campuses.
Now Tulane is covered by our commercial team. And the commercial teams, this is the broad coverage that Kevin also alluded to. What started as a simple competitive upgrade request blossomed into expanded security initiatives, a full switching refresh and new wireless infrastructure. Our campus and branch advanced technologists again got involved and helped architect a solution approach called Simply Connected, and Nawaf and Bob both alluded to this. And this brings wired, wireless and security all together under a single unified approach.
Ultimately, we displaced the incumbent vendor and beat 2 major other competitors. And now we have installed our MX, SRX and EX Series. But more importantly, we've established a new network to keep pace with Tulane's always expanding and future needs.
Finally, let's talk about security. Juniper is committed to the security needs of our customers. You may know about us in places from Wall Street to national government agencies, but our data center device security approach represents great new expanded opportunities for us as well. And a perfect customer case is 7-Eleven. Initially a NetScreen customer, 7-Eleven needed a next-generation approach with LTE and PCI standards compliance scalability as well as ease of deployment and management. From a business perspective, it's simple. We help 7-Eleven to bring their stores online quickly and then keep their transactions fast and secure.
In addition to a Go to Market partnership formed over almost a decade, 7-Eleven values direct access to our core engineering teams with Stefan and Bob and knows they really do influence Juniper product strategy and features. They say, we listen. But let's hear from them directly. Let's watch the video and listen how 7-Eleven describes the partnership and Juniper's competitive advantage.
So thank you for listening. I am so proud to be at Juniper and part of our innovation and values and leadership team. I love teaming up with Gerri in the field and being a partner with Vince Molinaro. And I'm really excited about the leadership team, strategy and execution focus that we now have in the Enterprise business at Juniper. It's a great place for me to be.
Now I'd like Gerri and Vince to rejoin me on stage and also ask Manoj Leelanivas and Emilio Umeoka to join us for a full Go to Market Q&A session as well.
Okay. We've got about 15 minutes or so to take some questions. Okay, Mark, go ahead.
Mark McKechnie - ThinkEquity LLC, Research Division
Mark McKechnie again. This is probably for Vince. I appreciate the presentation. But in terms of product transitions in the core, the T4000, the PTX, 3 questions, and hopefully you can answer these. But one is maybe refresh us a bit on the customer stats in the progress on the 4000, the PTX. And that, 2, a big question is, are you seeing these as complementary or cannibalistic, in a sense? And then finally, when do you see these becoming really material drivers? And then if you have some time, maybe some thoughts on -- and I'm sure other folks will get into this, but this new Alcatel-Lucent entry in the core, what's your thinking on that?
So let me recap on the stats, Stefan mentioned it's 7,000 T Series chassis out there, and we're in conversations with the largest of the customer-deployed base in a very aggressive way. I do not see, as Stefan pointed out in the architectural conversations, I do not see a cannibalization to the T with PTX. It very much is complementary, serves the unique requirements that our customers have, and it comes down to customer by customer what is that architectural transition plan, what are the requirements from a business and technical perspective, and how do we feather in the combined architecture over time? So we collect -- we see it as a collectively.
And Stefan, I don't know if you wanted to add anything to that. There's a mic right behind you.
There was a third. I forgot the third part.
So I think on the question of Alcatel-Lucent, the way -- we think about this in a couple of different ways. The first one is we like our strategy in the core around silicon. We fundamentally believe that to address the changes in transport that will happen, you must build a purpose-built silicon family, as we've done with Express, to get the scale, to get the density, to simplify these networks into a supercore and the economics for both us and the customer. So if you look at what our competition has done, whether that's a CRS-3 or the Alcatel-Lucent system, it's the same way of building core routers. We're -- leverage technology from the Edge, and we kind of kind of reconfigure it a little bit to make a core router. We like our approach much better. They are a serious competitor. They have been for many years in many different areas, and we take that very seriously. But we think there's a real difference in the technology that we'll be able to exploit, and it's really driven our 12- to 18-month advantage we have with PTX already.
Okay. Ehud has a question there.
Ehud Gelblum - Morgan Stanley, Research Division
I apologize, this isn't as much on go to fabric -- Go to Market as it might be, but Stefan brought up some interesting points about silicon and to the extent that you, from the Go to Market side, can address this as well. Do you get pushback at all from customers who see competitor products that use merchant silicon and say their price points are lower. So let's just throw the Go to Market strategy out -- part of this question out, do you see pressure on price across any of the -- the product portfolios that you're selling out there, as there are certainly a lot of point products, whether it's in the wireless LAN space, whether it's in the Ethernet switching space, whether it's in a number of different areas, if you can talk about pricing. And to really get back to my earlier point, is the derivative of any of that pricing pressure coming from some competitors possibly using merchant silicon, and are we hitting a point when merchant silicon is good enough and, therefore, your silicon advantages that you've had for years, you and your largest competitor, might be evaporating as merchant silicon is proliferating and getting good enough so that you -- back to your Go to Market, might be seeing more pricing pressure from smaller competitors?
Okay. Well, maybe Stefan could start, and then you can add to it.
Stefan can take the second one. I can do the first.
Do you want me to start? Yes. So on silicon, I think, we actually -- we don't see that, and it's evidenced by the fact that probably silicon is one of the faster-growing teams in my organization. Now when you look at silicon strategy, you have to make sure that you're in the upper echelon of performance and that you can optimize across silicon and systems architecture to solve for those problems. And if you have rapidly, exponentially growing traffic or requirements, that will pay off. And I think we're seeing that with the PTX. We've certainly seen that with the MX. The second reason we -- we use merchant silicon, but not in the high-end systems. The second reason is you end up writing a lot of software for those pieces of silicon. So I think strategically it's very dangerous to actually use merchant silicon for your high-end systems. And then, last but not least, at the high end of the market where we play, the business model for creating silicon really counts on monetizing the whole system. Otherwise, you can't continue to invest enough in R&D. So again, it's bifurcation of the market. The high end of the market, silicon will continue to pay off. At the low end of the market, there are many commoditizing forces, and silicon is just one of them.
Okay. Gerri, talk about the pricing.
Yes. In terms of the pricing, we of course see competitors out there that are going to hit us up on point products. But we have a different model. Ours is around innovation. It's around a value differentiation that nobody else has. It's the broad portfolio end to end. It's the domain conversation. So if we end up in a point product solution or point product proposal, as an example, we'll get as aggressive as we need to get. But we're not seeing price erosion discount, increased discounting. We're up-leveling the conversation and having the broad end-to-end domain conversation with our customers.
Ehud Gelblum - Morgan Stanley, Research Division
Sorry, didn't hear you.
Ehud Gelblum - Morgan Stanley, Research Division
Just to make sure I understood the -- had the right takeaway, as a follow-up, you haven't, over the last couple of years, so let's say over the last year, as the environment and the market has gotten worse, you have not seen any perceptible change in the pricing environment across any of your product portfolios, whether it be service provider or enterprise? And what we observed in the gross margin side is completely mixed and is not competitive in nature or demand?
We haven't seen any increased discounting over the last year or so.
Jeffrey T. Kvaal - Barclays Capital, Research Division
It's Jeff from Barclays. I guess my first question is on the mobility side. You folks have said that your revenues with Ericsson are at a record level, but I think from our point of view, our sense is that you've been losing share in the EPC market, generally speaking. Can you give us a little sense of where you are on that, where MobileNext is? Does -- is there going to be an inflection with the introduction of ACX later this year? And then secondarily, Vince, I was wondering if you could maybe clarify your comments about, how did you phrase it, aggressively ripping and replacing at the Verizon core, maybe that's clear enough, I don't know. But if you wanted to add some context to that, that would be super.
I will. I'll ask Manoj to take the first one on.
So on the mobility topic, Ericsson is a very strong partner of ours, and when we talk about mobility, we think in terms of multiple segments in mobility. We had a strong partnership to drive more of the LTE security deployments with Ericsson. We're getting great traction with our backhaul products. And there is also the point of the EPC you've brought up. So there is a lot of elements where we continue to work closely with Ericsson and the driving strong business for us. On areas like, specifically on MobileNext, you mentioned we are gaining traction with tier 2 customers right now in terms of deployment and we have some in production. In case of Tier 1 customers, we are just getting into the entry point, and we are definitely seeing the cycles being much longer than we originally thought. So yes, there are longer cycles for the Tier 1 customers, but we are very confident of our product capabilities, and it's actually the right product given where the mobile market is trending towards.
Yes, and I was wondering if that's what I actually looked like, because I am pretty passionate. We have a very focused sales organization. And let me say one thing. Every day we wake up and we are focused on our customer, our customer's business and what we can do to go in and earn that business. And so I talked about elevating the customer conversation. I talked about business value. We have a number of campaigns in the Edge and in the core where we're proactively leveraging our embedded base, making it stickier with software and services, while at the same time, customers vote, and where we drive the architectural innovation and create differentiation from a business and technical value, we will offer rip-and-replace programs, and we've got a number of opportunities that our customers kind of point us in that direction. And so that's the way we look at it. We wake up every morning earning value for our customers, and we go in and we compete. And we compete to win.
We have time for one more. One more question. Looks like Rod.
Rod B. Hall - JP Morgan Chase & Co, Research Division
It's Rod Hall at JPMorgan. So I just had a quick question for Vince and maybe one for Dan, too. Vince, I just wonder if you could characterize for us in your discussion with carriers, there seem like there are a lot of different ways that you can juxtaposition a supercore product like PTX, label switching versus an OTN layer, and Verizon we know has made a decision one way, but we don't really know what major options other people are considering and whether there is any direction the whole industry seems to be heading. So I wonder if you could talk to us about what you're seeing out there in terms of direction. Do you think most people will go the way Verizon's gone? Or do you think it's going to be a different kind of network topology people deploy? And then for Dan, I just wonder, if you could talk to us about any additional needs you think you need from the QFabric distribution point of view? Do you think you've got everything you need in terms of distribution assets? Or is there anything that needs to change to make you more effective in getting that product to market?
So on the core and Stefan can -- and Manoj, you can pipe in as well. And what I'm seeing in the conversation, it depends -- I showed the customer verticals, and depending on the business our customers are in and how they create value inside that Internet value chain, the conversations in the core do vary from an architectural perspective, but the one thing in common is operational efficiency, delivering the lowest cost per bit of traffic consumed at the best possible price and making sure we're taking out complexity from the myriad of legacy networks that are in place. So it really depends where that customer is in the life cycle of their own being. And the architectural conversations, we've got a couple of different ways we go at it and support it. But think about it as optimizing the overall cost of bit consumed and delivered as well as overall operational efficiency, and that's how we align the architectural conversation.
Yes, the biggest problem service providers are facing is actually the traffic mounting in the core. So the PTX is the right solution in terms of converging the optical and the transport layer together reducing the total cost, both in terms of OpEx as well as CapEx for the service provider. And that's why service providers like Verizon are making the choice to go towards PTX.
My quick answer on QFabric readiness. In terms of innovation and product portfolio, I have everything we need. In terms of our sector's readiness and competency, I have everything we need. As demand continues to grow with QFabric on the higher end and then what we expect to happen for increased demand on the smaller configurations just announced this week, I do think, and you could hear it from our partners at the conference that Emilio hosted last week, they want more access to demo and loaner gear. The want more training, because they see the demand coming their way as well. And we -- Gerri and I were already talking with R.K. just today about scaling out our readiness. But I have everything that we need to move right now.
So just one comment on the readiness piece because one of the things we did for this launch that we announced today in QFX was get partners with hands-on experience before the launch as well. We have a data center curriculum ready to go on the learning portal for our partners. And as Gerri has mentioned, we're really stepping up on the targets that we're setting for the learning achievements for this year. The other thing that we're doing is really building a very strong partner system engineer ecosystem, a community that will cross, certainly, the 10,000 system engineers. Now we're including the system engineers from our partners now on our tech summits as well. Integral part of our teams.
Okay. Thank you. That's the time we have for this section of the Q&A. I'd like to thank all of our presenters. And at this point, we'll segue off the stage, and then we'll have our Chief Financial Officer, Robyn Denholm, come up.
Robyn M. Denholm
Okay. Thank you. Okay. Well, thank you for all being here today. The time that you've committed to this is very much appreciated by us, both in person and on the webcast.
So what you've heard from us today, and the presenters have done a great job on lining up all the opportunities that we see and actually how we're focused on operational excellence in terms of capturing those opportunities. So what you've heard from us today is that the new network, the concept that we put out there in 2009 is really resonating with our customers. Stefan and Bob gave you many customers examples, as did Gerri, Dan and Vince, in terms of how the technologies are really being looked at by our customers in terms of the value creation that they can see with that.
The other thing you've heard today is that our strategy is very clear and it's consistent. Innovation is alive and well at Juniper, and it's being translated into value by our customers. And we are making good progress with the traction in terms of growth opportunities that we see going forward. Innovation has fueled our growth as a company historically, and it will continue to fuel our growth as we move forward as a company.
You heard that in the presentations that Bob and Stefan did around the 7 domains and the framework that Kevin put out there in terms of all of those domains and how we're focused on those.
The other thing that Kevin outlined was the operational excellence framework that we have across the board, and it has been improving our execution, whether it's in R&D, whether it's in the Go to Market side and, quite frankly, in the back office as well, right across the board, that operational excellence focus is there as well.
But I also know that you're sitting there thinking how is all of these really going to impact the financial model as we move forward? And I'm going to share that with you. But what I want you to know is that we know that what we have to do to drive long-term shareholder value is to grow revenue, get the return on the investment of the R&D that we've actually put into place in terms of the new products and also to expand operating margins. We're very clear on that. We know that we have to do that.
What I want to do now is to briefly look at 2011 so that you understand the key learnings that we've taken from that period of time in terms of our performance in 2011 forward into the new model and the shaping of the future of Juniper. So as Kevin outlined, over the last 5 years, we've had a CAGR of 14% growth. It's a good growth rate. If you take out the recession period of time, it's closer to 18% in terms of growth. And what's fueled that growth is the innovation.
2011 presented its own challenges for us. Whilst it was a year of record growth and record revenue -- sorry, record revenue, not growth, we fell short of our own growth aspirations in that year. And why was that? So when we've reflected on our operating principles, which is what we put out every year at the beginning of the year is how we're going to manage the business, it's very clear in hindsight why that was. We did assume that the macroeconomic environment was going to improve, and it clearly didn't. And it's not an environment today, as you all know, that is a robust macro environment.
We also consciously decided to continue to expand or to put into the investments that we've had in terms of sales and marketing so that we get the coverage in place, the specialists in place that Gerri outlined, that actually will enable us to fuel the growth of the new products. We also maintained our investments in R&D for the products that we have that we bought into market and also the future wave of products that will enable us to capture growth.
We also complimented our organic R&D with 2 acquisitions that we did with Brilliant and OPNET, and you heard examples of where we're using some of the technology from the acquisitions in the new product sets that we have. We also generated $987 million of cash from operations last year. It was another strong year of cash generation. And we take our cash very seriously, it's a very strategic asset for us as a company. So I want to spend a few minutes to talk about our cash strategy going forward.
If you look at our cash generation ability, it's very strong. It's a reflection of the good operating margins that we have and, actually, the great cash conversion cycle that we have. Another testament to the operational excellence that we have across the board. If you -- we have an asset-like model. As you saw coming into the facility here today, we are building out the campus here in Sunnyvale, it's about $300 million of CapEx by the time we're finished. We're about halfway through. We're going to occupy the buildings there by the end of this year.
In terms of the net cash position at the end of the fiscal year, we had $3.3 billion of cash -- net cash, actually. Of that, of the growth cash that we have, so we have $1 billion in borrowing, so of the $4.3 billion, that's roughly 50/50 offshore. Now I'm going to make sure that we understand how that transpires.
So if you look over the 4-year period here, we actually added net cash of $1 billion to the balance sheet. We generated cash flow from operation over that period of time of roughly $2.6 billion. We returned to shareholders through our buyback $1.6 billion of the $2.6 billion. We've also acquired companies, and the cash value of those acquisitions is about $400 million of net cash. So if you look at the uses of cash that we've had, they've all been domestic. The generation of cash is roughly 50/50, so our U.S. cash position before we did the borrowing actually had depleted to much less than 50%. So I think it's an important point to understand that, because that is going to be the case as we move forward here.
So as we go forward, the uses of cash are growing the business organically, complementing that growth of business organically, making sure that we have enough liquidity in all of our jurisdictions no matter what the economic conditions, so being relatively conservative on that. Making sure that we are focused on targeted M&A to complement our organic R&D. No change in that strategy. We also will continue on our buyback program. And I want to go through the principles of that as well, because I know that's a question that I often get asked.
So in terms of our repurchase strategy, over the last 5 years, we have offset the dilutive impact of our employee program. The share count, as you can see from the slide, has been relatively flat over that period of time. As Kevin talked about, talent is a key part of our strategy historically and going forward. We need to have employee programs to incent the right behavior and align that with shareholder value creation as well.
We have also had very a disciplined approach with those employee programs over the last period of time. And we've reduced the percentage of shares that we've been issuing to the total shares outstanding. And as I said, again, a very disciplined approach there. So the board has just approved an additional $1 billion of buyback authorization. And that will go towards making sure that we largely offset the dilutive impact of our employee programs, and any opportunistic purchases that we do will also be governed by our onshore and offshore cash positions. So I want to make sure that, that's really clear.
So let's move to the P&L -- I know that's something that you all been waiting for -- and how we drive revenue growth and how we expand our operating margins. So Kevin talked about the TAM. $50 billion of TAM exiting 2011. We very clearly have been bringing out new products that have expanded the TAM or the opportunity that we've had in the addressable market. And all of those products have come out in this period of time. So we're keeping the TAM constant here between the end of 2011 and the end of '15. In terms of -- and that's an assumption. So making sure that we use the base of 2012, it is our view that the markets we serve will grow in a healthy range of about 7% to 8% on an annual basis. Stefan actually mentioned that number before. I wanted to make sure that you had it on the slide.
And if you look at the markets that we address, routing, we expect the CAGR over that period of time to be about 9% to 10%. Stefan also said that the SP portion of that will grow faster than the rest of that market. We also believe that switching CAGR will grow approximately 5%, and that is a large market, and we have a low share of that. So that's not a huge factor in our growth assumptions as we move forward. And security for all of the reasons that Bob talked about this morning with Nawaf, we are focused on security. We think that CAGR will be about 5% over the next period of time.
So in terms of that growth, that is actually lower than what the industry analysts have published today. It is our view that their estimates are too high in terms of growth. So this is our view. Regardless of the market growth, our long-term strategy is consistent. We're going to grow revenues faster than the markets that we serve through the innovation that we deliver through the products that we're bringing to market.
So I know a question that you all have is how will our new products capture the market share and contribute to revenue growth over the next period of time? To calibrate you, I want to make sure that everybody understands how long it takes to get to a meaningful amount of revenue when you're bringing products into market in our space. So these are the last 3 platforms that we brought out. Kevin talked about the fact that they contributed $1.8 billion to 2011, and I'll go through that in a minute. But if you look at the ramp of revenue, these products have been successful. We view these as a success. The market views these as a success. If you look at how long it took the MX to get to $100 million of run rate revenue in a quarter, it was 8 quarters. If you look at EX, how long did it take to get $100 million a quarter of revenue? Eight quarters. It took SRX 8 quarters to get to $80 million a quarter given the focus and the market opportunities that, that product has.
So I put this not as a predictor of the future, but the fact that we know how to introduce products that change the architectures of the spaces that we are focused on. The team knows how to do it, whether it's on the Go to Market side or whether it's on the R&D side.
So I also want to calibrate you on 2011 revenue. If you look at the $4.4 billion that we talked about for 2011, $1.8 billion came from MX, EX, SRX. Those products are going to continue to grow. Be under no illusion that their best growth days are behind them. They're going to continue to grow. Because as Stefan pointed out, the MX that we're selling today is very different to the MX that we sold a few years ago, not in terms of the architecture or the chassis, but in terms of the scale and capability and the software offerings that, that has. So that will continue to capture new customers, new markets and new opportunities. The EX and the MX -- sorry, and the SRX are exactly the same, same philosophy, same play, okay?
So I know you're all sitting there thinking how much we're going to do on the new products, the 5 new products. So between ACX, QFabric, PTX, T4000 and the packet core software from MobileNext, we believe that by the end of 2013, as we exit 2013, those 5 products combined will be approaching a material level of Juniper's revenue. So to be clear, so there's no confusion, exit of 2013, Q4 of 2013, we will be on an annualized revenue run rate for those 5 products combined, product-only revenue, of $600 million.
So now let me recap our revenue outlook. We expect the market to grow. It's slightly moderated growth from -- than we stood up and talked about last year, slightly moderated. Routing market growth, 9% to 10%; service provider, slightly higher than that. We expect to grow faster than the markets, and how are we going to do that? We will take share, we will continue to take share with the platforms that we already have had in market. We will also take share with the newly introduced products, and they will contribute to growth, as I outlined in 2013. So over the next 3 years, 2013 through '15, we expect to grow 2 to 4 points faster than the market growth over that period of time, on average over that period of time.
So let me now talk about gross margin, because that's the next part of the model. I want to start by talking about the gross margin profile of our products. So when you look at the Juniper products, we have a broad range of margins that we make on our products, and it's a very healthy range. If you look at, whether it's at the Juniper average, above or below, you can see the product sets that are in there. So you can see routing has tended to be above the Juniper average. High-end SRX is there as well. If you look at the Juniper average, the branch SRX, firewall, wireless LAN, QFX and some of the E-Series at the Juniper average. And some of our products are below the Juniper average as well as services staying below the Juniper average. And that's typical of what you see in most companies.
In terms of 2011, I want to calibrate you on that, there was a question earlier on the gross margins. So the 65.5% that we achieved in 2011 was definitely below our historical average in terms of the range. We've had a range of 66% to 68%. The 65.5% was 2% lower than 2010. So in other words, our 2010 growth margins were 67.5%. The factors that went into moving the gross margin from 67.5% to 65.5% are listed here. The primary driver was mix, and it's mix in all of these 3 areas: a high proportion of services revenue, a high proportion of switching revenue, and also a geographic shift in terms of 2011 away from Americas and to the Rest of the World.
The other factor that is very important that many people have not focused on is on the cost side. So if you look at the costs, both in terms of the manufacturing overhead and supply chain, they were higher than the historical averages. And the reason for that is the volume that we were anticipating, particularly in the second half. We've also had higher-than-anticipated services costs, which we've talked about all year last year. And that, as you saw through the customer testimonials, is what we've been putting in place in preparation for the architectural sales for our new products, okay? So those are the main factors for 2011.
So let me talk about what we expect going forward. So in terms of what we expect going forward, firstly, I want to state that we are reducing our long-term range to 63% to 66%. That range is higher than we've been experiencing over the last 12 months, from Q2 of last year through to today. What I also have done here is showed the relative areas of what the new products gross margins are. So you can see, PTX and QFabric are above the Juniper average. MobileNext is at the Juniper average, and ACX is below.
So as we move forward, the primary drivers of our gross margin range are the product mix. We do think that routing will improve over what we've seen over the last 6 months or so, but we also have other products that are coming in at or below the Juniper average. We also believe as QFabric ramps, that also adds to the average in terms of the gross margin.
What we also will say over this period of time is the innovation that we are bringing to market and the cost improvement will largely offset any pricing pressures out there. That is what we've seen historically, and you heard the Go to Market team talk about our different approach. When we're bringing value to the customers in a way that drives their CapEx and OpEx down, it doesn't mean that there is no pricing factors that are in those bids or how the customer looks at it. But because of the value that we're driving, that enables us to continue to monetize the R&D that we [indiscernible].
So in terms of the other area, we do think that services gross margins stabilized, actually moved up. You saw that in Q4, it started to move up there. The team has done a great job in terms of executing in other areas to offset some of those costs.
So now let me talk about the operating expenses. So I'm walking down the P&L, if you haven't worked that out. But I'm going to talk about the operating expenses now. So in terms of operating expenses, we believe that there is a lot of leverage in our long-term model. We are focused on driving total OpEx for the company to be in the range of 39% to 42% of revenue. Over the past year, to support the new product introductions, we have consciously spent and maintained a higher level than our historical averages for OpEx. We did it deliberately. The 2 factors that will enable us to get within this range are that we will see an increased growth -- we'll see increasing revenues. So revenue will help us get there. But you'll also see some of the benefits of all the operational excellence areas that we've talked about today as well, whether it's in R&D -- we believe that R&D will be 17% to 19% of revenue, and we will continue to maintain the really key innovations that we believe will drive the next wave of growth for the company. We're not confused. R&D is the lifeblood of the company. We will continue to invest in the right areas to drive that growth over the long term.
We will also focus, as the team outlined today, around getting operational excellence and efficiencies with our systems and software divisions and also the reuse of the R&D there and continue to leverage the tremendous R&D force that we have here in Sunnyvale, in India and also in Beijing.
In terms of sales and marketing, you've heard a lot of the great areas that we're being focused on over the last year in terms of investments. We are going to maintain those investments, because we believe that the way to get traction with the product is to make sure that the customers understand the value proposition, that they actually are able to implement and architect those solutions in their own networks and drive that adoption across the board.
So you've heard from us today, across the board, that we're focused on driving operational excellence and productivity. So I wanted to give you what that means in terms of the P&L. So we are already driving programs that will yield a growth benefit to the P&L, both in terms of the gross margin area as well as in the OpEx area, that will drive a reduction of 3% of revenue over that period of time, a production of costs, obviously, in terms of 3% of revenue in 2013. And so how that translates is gross margin areas in terms of the cost-reductions that we're driving there, whether it's in the supply chain, whether it's in procurement and the inventory area, whether it's in the systems and process area, you heard some of that today from Gerri, and also in terms of the R&D efficiencies that we're already starting to get in terms of what the team has been working on. And the other area is around global shared services. We have done a lot on that space. There is more work for us to do.
So let me take a look at how all of this impacts our long-term financial model. So before I get into the long-term model itself, I want to touch on 2012, because I'm sure you're sitting there going, this is 2013 to '15, what's going on with 2012? So let me make sure I clarify 2012. We don't expect the market to grow at the rates that we're putting out here for '13 to '15. We don't expect that market rate of growth in 2012. We also don't expect that Juniper's P&L will be in line with the long-term model in 2012. The way to look at our business for 2012 is the operating principles that we've set out for you at the beginning of the year. And that is how we're managing our business today.
So today, I am resetting -- we are resetting the long-term model for the next 3 years at Juniper, 2013 through 2015. We anticipate the market growth rate to be between 7% and 8%. Irrespective of that market growth rate, we will grow above market 2 to 4 points. That's how you need to look at this model, it's market plus, market plus 2 to 4 points. We have a growth rate of 7% to 8%. We believe that we will grow between 9% and 12% over that period of time, on average, for the 3 years. We're also, as I said before, reducing our long-term gross margin range to between 63% and 66%. We are also taking the steps to get the operating expenses within the 39% to 42% range, and that range should look familiar, because we've actually talked about that before. What will drive us there is the trajectory of revenue, focusing on revenue growth and also making sure that we focus on the operational excellence across the board. So we believe, over the next 3 years, our target operating margins are between -- are actually at the 20%-or-higher level.
Our long-term model has a good balance of a healthy revenue growth and strong operating margins to drive long-term shareholder value, which is what we're focused on as a team. Our financial strategy to get there is very clear.
So in summary, on the financial strategy, we continue to drive long-term shareholder value, and we're focused on doing that. We know, in order to do that, we have to grow the top line and we have to take market share, so grow faster than the market. We will -- we are focused on driving increased efficiencies across the board and expanding operating margins as well as maintaining a healthy balance sheet with a prudent cash strategy and the share repurchase program and the uses of cash that I outlined in the strategy.
So hopefully, we've addressed a lot of the questions on the financial model that you came in here with. We will actually open it up for another Q&A in a moment, but I also want to make sure that we leave you with, what I leave you on the financial strategy side, what the market growth rates are, which I know was a question as you walked in, our view of how the products will ramp, the new products that we've introduced over the last period of time and what our growth margins will do over the next 3 years. We are confident in our long-term strategy, our operating principles and our financial model. In the near term, we continue to execute with agility and flexibility given the market conditions that we -- that are currently out there from a macroeconomic perspective. I'm sure that you have many more questions. But before we get to that final Q&A, I also want to leave you with my thoughts around the rest of the day.
As I started with, our vision for the new network is resonating with customers, whether it was Polycom or XO or Verizon or Mumbai Airport or many of the other customers that we mentioned today, there are also many other customers that we've not mentioned today. It's resonating with customers. And actually, the industry is moving towards our vision of the new network, which Pradeep talked about as well, around SDN. Our products are showing solid traction. They will take time to ramp, we know that, but we also know how to do that. Our financial strategy is sound, and we're focused on delivering shareholder value through execution and through the innovation and growth that we anticipate with that innovation.
So now I want to invite all of the presenters from today so you can -- we can actually open it up for questions for everybody that presented today, and thank you.
Robyn M. Denholm
You can talk amongst yourselves while we're just getting the chairs ready, okay?
Okay, we are running just a little bit over, but we do have time for a good 20 minutes for Q&A. And we'll start out with Ittai.
Ittai Kidron - Oppenheimer & Co. Inc., Research Division
Ittai from Oppenheimer. Robyn, I wanted to dig into a couple of things that you gave in your presentation. First of all was the $600 million annual run rate exiting 2013 around the 5 products that you've called out. To be frank, it seems like a very low target, so quarter-lizing it, it's a $150 million run rate exiting that year on a quarterly basis under the assumption that the T4000 is already going to get installed in a pretty broad core footprint that you have. It seems like you're leaving a very small contribution for the rest of the other new products that you mentioned that are part of that mix, which is the SCX [ph], the QFabric, PTX and MobileNext. Why is it such a still a very low contribution from those 4 products exiting next year? Unless I got it wrong, and T4000 is not going to be as significant as I think. And the second question goes to your operating margin target. Taking the worst-case gross margin level that you've set out, which is 63%, and the worst-case OpEx level that you've set out, 42%, already there, we're starting at 21%, so why you're setting that at 20-plus? Why not be a little bit more specific on the operating margin and set a little bit more of a higher range on that? It seems like even in your scenarios, your starting point is already higher than 20-plus.
Robyn M. Denholm
Yes. So let me address the second part first, and then I'll talk about the products, and Stefan, who's moved, he was going to be behind me, so you can also address the ramp of the products. So in terms of the operating margin, your math is right. It does. If you take the low end and the high end, you can calculate 21%. So we believe 20% plus on average over those 3 years is the right target range for us. And we -- and obviously, there are factors where we will achieve the range of gross margins and we will also achieve the range of OpEx. So our view is that 20% plus over the 3-year period of time is the right range for us in terms of operating margin. In terms of the product ramp, we are happy with the product ramp. We are happy with the traction that the T4000, we are happy with the traction QFabric is getting. We are happy with the traction MobileNext in terms of the software solution. Obviously, to be clear, the $600 million does not include the MX portion of the MobileNext solution. It's just the software on top. I made that very clear. In terms of the ramp, you just look at the 8-quarter average of those 3 products and how long it takes us, it's about 8 quarters to get to $100 million for the infrastructure side in terms of ramp. And then, our view is that we will have $150 million in the Q4 quarter, and it will approach for the year a material amount of revenue. So in terms of more specifics on the ramp, you want to go through that?
Yes. I think it's basically consistent with what we've seen in the past. You mentioned MobileNext only includes the software portion. Same comment, I would say, on [indiscernible], there's an ACX portion of that market, and then there's the MX solution that's not counter in that. So I think relatively consistent with previous trends. As you look at the different products, there is obviously some that are easier to insert and some that take longer, right? So the T4000 will be easier. But even there, you're looking at what we said in the past, 9 months or so qualification, and you roll it out over a pretty diverse set of deployments, right, and that then drives the revenue in terms of recognition. So we think all of them will make a significant contribution. Clearly, there are some things that are more closely to our sweet spot and are easier to insert, and they'll probably make up a bigger portion.
Robyn M. Denholm
Simon M. Leopold - Raymond James & Associates, Inc., Research Division
Simon Leopold with Raymond James. Two things. One, I want to see if we could clarify the gross margin commentary in that, overall, it looks like we're talking about a lower gross margin, yet when you gave us the comparisons, it seems as if the high-margin products are the ones that are growing fastest. So I'm not feeling like I'm crystal clear on why the overall gross margin is trending down. If you could review that, because it seems like you've got a favorable mix shift. And then the second question is around the capital spending trends and the service provider vertical this year. When we look at CapEx models, it looks very favorable, particularly in North America. And I think Kevin addressed this earlier in the year around wireless, but if we could at least revisit that topic of how you're matching up your 2012 sales trends with service provider spending patterns.
Robyn M. Denholm
Okay. I'll talk about the gross margin. So in terms of the gross margin, as I said in my prepared remarks, Simon, the mix in terms of routing will improve. We actually do see that. We also see that we'll continue growing in the switching area, and we will continue -- we will start to grow in the mobile backhaul space, the ACX product area. And so on balance, even though we do see a favorable mix with the existing products, we also see other factors coming into that mix that will actually offset each other or may offset each other over that period of time. And so if you look at the gross margin range, 63% to 66%, we're bringing the top end down by 2% and we're bringing the bottom end down by 3%. So it's not a big movement. It is a better gross margin than we've been seeing over the last period of time, which gets your favorable routing mix question or not. We will see a more favorable routing mix than we've seen over the last 2 or 3 quarters. And so then the other thing, as I said in my prepared remarks, on the cost structure around the COGS area, we're continuing to work on that in terms of the other cost of goods sold. And then on the services side, we've also started to see that stabilize as well.
Kevin R. Johnson
In terms of your question on the service provider capital expenditure spending patterns, 2011 was a bit of an anomaly year in that if you look at the overall spend of service providers, 50% of their spend occurred in the first half of the year and 50% in the second half of the year. And if you map years prior to that, the 4 to 5 years prior to that, you would see a lower percentage in the first half of the year and a higher percentage or an uptick in the second half of the year. So year-to-date, in 2012, if you just look at service providers, the top service providers and what they reported through Q1 plus what they guided for Q2 and what they've guided for full year, it looks like 2012 is returning back to a more normal pattern of service provider expenditures. And we'll see how things play out at the end of Q2. Certainly, it's not a secret that there's certain challenges in Europe, especially in Western Europe. I think Vin commented, Gerri commented on, we're seeing good traction in our business in Eastern Europe. But thus far with just the data, if you take top 20 service providers and just look at what they've guided in their expenditures, capital expenditures through Q1 and what they've guided for Q2 and rest of the year, it looks like it's returning to a more normal pattern, which has a higher percentage of capital expenditures in the second half of the year.
Robyn M. Denholm
Simona Jankowski - Goldman Sachs Group Inc., Research Division
Just wanted to understand some of the assumptions in terms of your top line growth in the next 3 years. Clearly, you're still expecting to be gaining share by 2 to 4 points. And at least looking in the last sort of 3 quarters and perhaps in the next 1 to 2 quarters, that's not really the case. And then, of course, we have Alcatel-Lucent coming into the market next year with the core router, and I know you've commented on that, but that's just another seemingly meaningful factor. So if you can just give us a few more details on that on the drivers of the share gains that you're expecting? And then just a quick clarification, Robyn, on MobileNext. I think you showed it as an average gross margin, but since it's a software product, why should that not be above average?
Robyn M. Denholm
So let's talk about the market share position. Stefan will do that...
So if you look at the turn of last year in routing in particular, so SP, Edge routing, we started off very strong last year, gave some of that strength back where we ended up, up marginally 0.3% or so. And in core, obviously, it was a more challenging environment, particularly in the second half. We lost some share as some of our customers were looking for the new products as well as some of the areas we're strongly exposed to from a market point of view, geographically, we're not as strong. Then in Q1, we actually gained share again in both categories, both Edge and core routing, if you look at that. So those things do go in waves. But when we look at the upgrade cycle that we're driving on MX, with the new software capabilities, that's the way we're going to gain share. Obviously, T4K upgrade and the PTX insertion, that's the way we're going to drive share. And I think we're in a good position to do that as we ramp those products.
Robyn M. Denholm
And clearly, on switching, we have been gaining share as well just to add.
Absolutely. On switching we've gained share very consistently and growing significantly faster than the market. We should see, particularly in the data center, 10 gig top-of-rack space, some of our QFabric effort is really helping us, and we continue to take share.
Kevin R. Johnson
Yes. I'd also add, just to complement Stefan's comments, you're just taking the routing business. The fact that we did not have a mobile backhaul solution where -- certainly, there's a significant portion of routing spend happening in the mobile backhaul area, now with our Universal Access solution and the ACX, certainly that gives us a competitive offering, a very competitive offering in a portion of the router market that we didn't play before. While at the same time, we're strengthening our proposition on both Edge and core. And so certainly, this is about the innovation and this wave of new products that we've just delivered and our ability now to go drive execution and monetize those across the domains that Bob and Stefan described.
Mark Sue - RBC Capital Markets, LLC, Research Division
It's Mark Sue, RBC. Question for you, Kevin, and for Robyn. The financial model reset, what part of it do you think is structural and what part of it do you think is industry-specific and temporary for the next 3 years? And I ask because the notion is that the service providers have consolidated, they're pooling their purchasing power. And I think that for Juniper to continue to grow, you have to grow your wallet share with -- particularly with 2 customers who make up 70% of North American CapEx. Does that get progressively challenging for Juniper? And then if we look at the industry, it's constantly defined by new products. There's always new products. And if it does become a velocity game, with everyone launching new products, with the increased R&D and sales and marketing, do you think the industry's overall operating margins have peaked and we're now on a downward trend for the industry? And I'm asking because I'm trying to see if I should start looking at another sector.
Kevin R. Johnson
Let me try and take the first part of that, and then, Robyn, I'll let you comment. Look, our business is one that we've got a higher percentage of our business, 60-plus percent in service provider sector and 40% or so, 38%, 40% in enterprise sector. And the strategy that I described and being able to monetize the investment we make in R&D across both sectors is an important attribute of -- by diversifying the customer base, ideally, we're able to smooth out lumpiness in spending and also maximize the return on investment of every dollar that we invest in R&D. And the thesis that I have is if you look at the industry itself, any network technology company that invests in R&D and then only monetizes that R&D in either the service provider sector or only monetizes it in the enterprise sector, that business, in my opinion, will be at a long-term economic disadvantage. Therefore, our strategy is one for every $1 of R&D we invest, we invest to build the fewest number of basic building blocks. We build these systems, and we build these systems and the software on top of them in a way that allows us to monetize them across the domains that we just showed you today and across service provider and enterprise. Now that's an important attribute of our strategy, and it's one that I think is an important thesis for why we believe that being an innovator in this business is a good place to be. This is an industry that the innovation -- in many ways, the innovation in networking has lagged the pace of innovation in other parts of technology, whether it is in compute or storage. This is a part of the industry that, we believe, customers need an innovator. And this is a part of an industry -- this is the industry where I think innovation can have the most positive impact on customers. Therefore, the fact that, even on the service provider side, where do you see consolidation, the fact that there are scale economics in the service providers business, there are natural scale economics in that business, is going to drive the market trend of seeing consolidation happen in service providers and seeing even if they can't consolidate, they'll form partnerships for procurement. But what it doesn't change is the fact that innovative technology can provide more value and more benefit to those customers than just a lower price. So as long as we keep turning the crank in our silicon, in our systems, in the solutions, in the software to reduce the cost per bit of traffic, do things with the Converged Supercore and the PTX that no one else can do it, it allows these customers to have hundreds of millions of cost avoidance by embracing the solution. The value we can deliver in those markets far exceeds some play that says, "Okay, there's going to be consolidation of procurement, and it's just going to be a squeeze on gross margin." Now it's up to us invest in R&D in the right areas and for us to execute on that investment, both in the product creation and monetizing those products. So I would say, number one, being thoughtful about where we place our R&D investment so that we have the maximum benefit that innovation can deliver to the customers. And then certainly, number two, ensuring that as we are building this technology, we have opportunities to monetize it in both service provider and enterprise sectors. And then number three, that diversification of the customer base, both deepening the relationships, even with our largest customers. We have a much more strategic relationship, in many cases, with these key accounts than we've ever had, and continue to deepen the relationship while expanding the number of customers we do business with. I think that's going to allow us to continue to run a very healthy business for quite a while. You want to comment on...
Robyn M. Denholm
No. I think you've covered it all. Brent?
Brent A. Bracelin - Pacific Crest Securities, Inc., Research Division
Brent Bracelin, Pacific Crest Securities. Two questions, if I could. The first question is really around -- this 8-quarter timeline tell you have a material ramp in the business. We've seen some purchasing delays by customers already on their core product. Is there a risk over the next 7, 8 quarters that we see additional customer delays as you kind of roll out these new products, one. And then the second question is really around the router market overall. Infonetics, I think, showing a 3-year CAGR over the last 3 years of about 5% growth. You're now saying the router market over the next 3 years is going to be actually higher than that growth rate. So could you tie what looks like a more competitive routing market and your optimism that it actually could grow faster the next 3 years than it has the last 3 years? What's driving that optimism? Is it higher ASP assumptions? Is it the assumption that maybe a competitor drops out of the market? I'm just trying to understand, the market in routing did grow 5% in the last 3 years. Why do you think the router market is going to grow 9% to 10% over the next 3 years?
Robyn M. Denholm
Stefan, do you want to do the router market growth?
Sure. So when we look at the part of routing where we play, the 9% to 10%, that's actually -- and you might have -- we might have to compare the data, but that's actually somewhat slower than we've seen it grow in the last few years. I mean, routing had pretty healthy growth over the last few years. So I would say that most analysts that I've looked at, when they look forward, they still have it somewhat higher. Although 2011 certainly is going to be below -- 2012, sorry, 2012 router market growth is going to be below the long-term number, right? So we do see a recovery from '12 to then '13, '14 and '15, right?
Robyn M. Denholm
And to amplify Stefan's point, the rate that we have for router growth is actually slower than what the industry analysts have there, marginally.
Your point -- his point, is if you could take the last 3 years, which includes the great recession, I mean, we had a year of negative growth in there. That's why when we showed you the models and things we looked at, we looked over the last 5 years from '06 to '11 to get a better proxy. That still includes the great recession of '09. But the fact is, I think the numbers that Robyn showed are lower than what industry analysts project router market to grow from 2013 through 2015.
Robyn M. Denholm
Robyn, what are your underlying assumptions in terms of the macro economy? I'm not asking you to predict the macro economy. Hard enough for us to do that.
Robyn M. Denholm
Yes. I was going to say. So from my perspective, our view is that it continues to be volatile and that we've definitely seen that since 2009, in terms of the macroeconomic conditions, Kevin touched on Europe and the fact that Europe is a headwind from a macro perspective, our view is that there continues to be uncertainty in the macro environment pretty much through this period of time that we've talked about today.
With respect to your guidance, are you assuming no change in Europe? Are there -- are you assuming improvement in Europe, or are you assuming improvement in government spend? Or if the macro economy stays stable the way it is today, will you -- is that in your guidance?
Robyn M. Denholm
Yes. I wouldn't characterize it...
Kevin R. Johnson
Is it stable today?
Robyn M. Denholm
Yes. I wouldn't characterize the current environment as stable. I think it is volatile. Having said...
Robyn M. Denholm
No. Our view is that there'll be continuation of things going forward for a period of time and things going backwards for a period of time. So we're not expecting a vast improvement in the macro environment in our assumptions as we move forward.
Kevin R. Johnson
And likewise, we're not expecting some disaster or crisis in that scenario.
Robyn M. Denholm
Yes. The last question maybe from George?
George C. Notter - Jefferies & Company, Inc., Research Division
George Notter at Jefferies. I had some questions about the $600 million run rate number exiting the year last year?
Robyn M. Denholm
George C. Notter - Jefferies & Company, Inc., Research Division
Sorry, next year. So I assume from what you're talking about, this is a bottoms-up analysis. It's not just a straight comparison with somebody's historical product cycle...
Robyn M. Denholm
Yes. No, I was hopeful that was clear. History is no predictor of the future, but what we have done is we've taken into account the factors that led to those ramps. And we've also, obviously, talked to customers. We've talked about that through the presentations in terms of the traction that the products are getting in the marketplace today.
George C. Notter - Jefferies & Company, Inc., Research Division
Okay. And then why not include the services piece in there? I think you said it was product only...
Robyn M. Denholm
I didn't want a confusion. There obviously is services revenue with those, but I wanted to be clear that that's a product-only portion of the revenue.
George C. Notter - Jefferies & Company, Inc., Research Division
Okay. So when we think about overall revenue attached to those new products for the company end of next year, it would be -- we'd gross that kind of number up by some amount for services, presumably?
Robyn M. Denholm
Absolutely. Yes. And the other thing I want to be clear on is, we also expect to grow MX, EX and SRX. So I think I've said it 4 times, but I just wanted to say that as well next year.
George C. Notter - Jefferies & Company, Inc., Research Division
And then just the last piece of this. I guess I'm assuming right now that this T1600 is a very large or majority piece of your core routing business. I guess I would assume that exiting 2013, the T4000 would become a very large or majority piece of your core routing business. So just judging by the math here, it sort of feels like you're seeing, you think your overall core routing business is going to decline. I presume that of the $600 million, a pretty large chunk of it would be T4000. And so, again, relative to the run rates you're generating now, it kind of feels like you're saying core routing's going to go down. Am I mistaken in that, or is that...
Robyn M. Denholm
No. We're not saying that. I think what would help, Stefan, as you can go through in terms of how long it does take to qualify and deploy even installed base upgrades in terms of...
So yes, let me -- so clearly, you're right. T1600 is the majority of our core revenue today. We have some Tier 2 cores, we sell some other stuff, but that's the majority, right? So as sort of maybe a reality check, we still actually have T640 revenue, right? So these things do take a long time. And particularly, the difference between first deployment, hey, I've got XYZ customer, we talked about Comcast, we talked about Telefonica, right, a number different customers that have qualified T4K, they're going to have the first ones in the network to address hot spots. But that doesn't mean they're going to upgrade every core router they have to T4000. So we expect to sell a lot of T1600 still. We expect to sell a lot of T1600 cards that work in both the T1600 and the T4000. So that's kind of how the model work. The number of $600 million, I think, is consistent with what you've heard, which means we're growing faster than the market. And then the different part there is that they'll go -- they'll make up different chunks of that $600 million. And of course, we want to be always better than all the targets we set. But I think it's a realistic target if you look back at the history.
Okay. That does conclude the time we have today for questions. I'd like to thank you all once again for joining us today here in Silicon Valley for our 2012 forum. Thank you.
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