Investors Are Losing Patience With Plato Learning
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In October 2006, Plato Learning, Inc. (TUTR),
a provider of computer-based and e-learning instruction for
kindergarten through adult learners, switched its revenue model from
dependence on a one-time perpetual software license model to a
fee-based subscription model, the PLATO Learning Environment.
He who steals a little steals with the same wish as he who steals much, but with less power. ~ Greek Philosopher Plato (427 BC – 347 BC)
When
it became apparent that market acceptance of new online learning
subscription products was slower than anticipated—and that no payments
would be made under the Company’s Incentive Performance or long-term
equity grant plans—the Board wrestled with the issue of retention of
its Named Executive Officers.
Rhetoric is the art of ruling the minds of men. ~ Plato
The
Compensation Committee recommended and approved retention cash payments
to CEO Michael A. Morache, CFO Robert J. Rueckl, CTO James T. Lynn, and
Sr. VP David H. LePage for $175,000, $75,870, $93,336 and $73,361,
respectively, according to its recent proxy filing.
Wealth is well known to be a great comforter. ~ Plato
Plato Learning did have in place a defined EBITDA-based incentive payment. An EBITDA achievement of $3.4 million was the minimum threshold necessary to receive an actual payment of 50% of contractual targeted incentives.
For the fiscal year-ended October 31, 2007, actual EBITDA was $0.7 million, for order growth did not offset a decline in the average value of orders (lower price points for subscription products versus perpetual license products).
Because the EBITDA goal was not achieved no annual cash Incentive Payments were to be awarded during the year.
The excessive increase of anything causes a reaction in the opposite direction. ~ Plato
Veering
from an executive compensation program designed to closely link payment
packages to corporate performance and returns to stockholders may keep
senior managers onboard—but does little to retain investors. Shares in
Pluto Learning declined 30 percent year-over-year, reflecting investor
impatience with management’s pace of progress in transitioning from
legacy products to online subscription courseware products.
No one ever teaches well who wants to teach, or governs well who wants to govern. ~ Plato
Dare
we say, however, Plato Learning bears no relation to the great
Greek thinker. If it did, the Company would not be sitting on $69.2
million in accumulated deficits; and, the Board could better spend its
limited resources finding managers that can execute on a stated
business formula.
Author David J. Phillips does not hold a financial interest in any stocks mentioned in this article. The 10Q Detective has a Full Disclosure Policy.
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