Apple's New MacBook: Favorable Price Comparison to Dell

Includes: AAPL, DELL
by: Andy Neff

Bear Stearns analysts Andy Neff, Bill Hand and Ted Chung sent a note to clients following Apple's (NASDAQ:AAPL) announcement that it was releasing a new MacBook and MacBook Pro models. Key excerpts:

Apple MacBook remains price competitive too. In conjunction with MacBook Pro refresh, AAPL also introduced its latest update to the low-end MacBook line, which also incorporates the multi-touch touchpad.  While AAPL did not change the form factor of MacBook, it updated the basic configuration to include faster processors and higher storage.  In comparing the new MacBook to Dell's (NASDAQ:DELL) XPS line (we did not compare it with mass brands such as Dell Inspiron or H-P Pavilion) MacBook pricing was very competitive: 13.3-inch MacBook was priced at $1,099 compared to Dell XPS M1330 at $1,119 with Windows Vista Home Premium, although MacBook has a faster CPU but Dell XPS weighed slightly less.

Stock impact: positive for AAPL (Mac pricing remains competitive).