Seeking Alpha
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We are initiating coverage on Digital Ally (NASDAQ:DGLY) with a buy rating and a 12 month price target of $10, reflecting ~40% upside from the current price. Our investment thesis is driven on Digital Ally’s explosive top line story that has barely begun to scratch the surface of its market potential. In addition, we expect Digital Ally, which was just listed on the NASDAQ, to capture the attention of boutique research shops as its run rate expands and the company begins to sign higher volume contracts. DGLY is one of our top microcap ideas for 2008. Investors who remember the “out of nowhere” explosive appeal of Taser (NASDAQ:TASR) would be wise to investigate DGLY a bit further.

Business Overview

Kansas-based Digital Ally produces digital video imaging and storage products for use in law enforcement and security applications. The Company’s products are a digital video flashlight and an in-car digital video rear view mirror. These products allow self-contained video and audio recording onto flash memory cards that are incorporated in the body of the flashlight, the digital video rear view mirror or the digital video security camera. These products all incorporate the Company’s own digital compression capability that allows the recording of video over significant time periods on a chip and circuit board that can be designed into a small form. Digital Ally sells its products to law enforcement agencies and other security organizations and for consumer and commercial applications through direct sales and third-party distributors. DGLY was founded in 2003 and was recently listed on the NASDAQ.

click to enlarge images

Addressable Markets

DWI Conviction rates increase substantially when there is video evidence. Currently, motor cycle vehicles used by law enforcement agencies lack video, for the most part, and car units possess inadequate video technology. There are about 400,000 law enforcement vehicles out there. About 40 to 50% have some type of video equipment - only 20% are digital with the rest being analog, which is very poor in comparison. There are over 15M arrests made yearly, with 10% of them (at least) counting as DWI arrests. When DWI cases get to court, it is typically the officer’s word vs. the offender’s. With 18,000 law enforcement agencies in the US and the plethora of unequipped vehicles, the police vehicle/DVM-500 segment strikes us as Digital Ally’s largest market opportunity.

Private Security There are 10,000 private security agencies in the US who employ over 2 million guards. DGLY’s flashlight product is a viable way for agencies to monitor security officer conduct and the timing of their rounds. Capturing just 1% of this market would entail 20K units (assuming one light per guard), or ~$20M in incremental sales.

Homeland Security 9/11 sent many local state agencies scrambling to improve lacking security measures. The federal government is spending over $40B on antiterrorism measures every year, with local agencies spending upwards of $5B.

Takeaway: Police actions are constantly being monitored via the recorder so it reduces favoritism and creates a more professional environment as a result; the DVM-500 improves the court system’s inability to objectively deal with DWI cases and provides – for police departments - an affordable solution to the analog infrastructure currently out there.

Investment Thesis

DGLY is a small company looking at a massive market opportunity. Currently, the DVM 500 rear view mirror product carries a $3995 price tag – it is their best seller and is priced ~$1,000 below their competitors. Currently, most police departments are running analog/VHS video systems in patrol cars; our checks indicate that they are looking for digital solutions, but have not yet made the full scale transition to digital.

1) Sales have really taken off since the company added a wireless file transfer capability. The product’s wireless option allows the vehicle to automatically download all recorded files directly to the police station once the patrol car enters a hotspot area.

2) The rear view mirror product has a constant 60 second recording, as well. The device automatically goes into full record mode when the police car sirens are turned on. The product has the ability to go back 60 seconds (pre event) prior to the sirens being flipped on to see the event leading up to turning on the sirens - such as running a red light, etc.

3) Lastly, there is a feature that is called 'Mark' so that when a police vehicle is following a car and something is thrown out the car, for instance, the officer just hits the 'Mark' button. That feature makes it much easer to search for the material later as the geographic coordinates are established during the chase. If you’ve ever watched something like America’s Wildest Car Chases on TV, you can emphasize and understand what a vexing issue this has become for police officers trying to do a million things at once.

DGLY’s flashlight, which is also based on video capture technology, differs from that of its competitors because it is based on non-volatile memory, which simply means that if the batteries go dead, the recordings won’t be lost. It is run on LED technology and DGLY is targeting the private security market as well as trying to cross sell the flashlight to law enforcement segment, to which is already successfully selling the DVM-500.

As a result of these products, DGLY’s sales have catapulted out of nowhere and because of their exceptional gross margins, most revenues falls straight to the bottom line. Digital Ally just turned profitable and because it has a short history as a public company, it has not yet seen any sell side coverage: we expect that to change in 2008 as the company continues its exceptional revenue growth and begins to enter new markets. Besides the flashlight product – which is just about to begin ramping – DGLY is targeting the mass transit and school bus markets – these should go into production Q2/Q3. Lastly, John Ashcroft sits on Digital Ally’s advisory board – although no detailed mention of addressing the military and homeland security markets has been mentioned, it is on management’s mind and having Ashcroft on its board would certainly help Digital Ally close business opportunities were the company go that route. The $100M company only trades 60K a day and only has just over 10M shares in the float -- a sudden pickup in analyst coverage would drive the stock materially higher in a matter of days.

Valuation

Because DGLY is a tiny company with nascent profitability, we believe the best way to think of its valuation is in terms of sales multiples. Given our modeled 2008 operating margins of 25%, DGLY should trade anywhere from to 3 to 3.5x forward sales. A 3.5x sales multiple would suggest a $140M market value for DGLY, or approximately $10/share – 40% upside from current levels. Digital Ally is currently only fetching 2.6x sales, and that’s after a watershed year that saw the stock soared over 300%. DGLY is virtually debt-free and has over $4M in cash.

Risks

DGLY is dependent on a small number of customers (law enforcement agencies), products (2), and suppliers (Texas Instrument, for the chips that go into the flashlight). Additionally, management owns a large percentage of the stock and float is tiny – in so many words, we would not recommend DGLY for investors inexperienced with the microcap category. Our last microcap pick (Life Partners Holdings (LPHI)) was a monster call on our behalf (doubling in a matter of months), but there is no guarantee we’ll be as lucky with Digital Ally.

Disclosure: At the time of publication, the author was not long DGLY, but that could change at any time.

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This article has 35 comments:

  •  
    Interesting highlight...have always enjoyed your write-ups, keep up the good work.
    2008 Mar 12 04:10 PM | Link | Reply
  •  
    East Coast, thank you! Let us know what we could do better...best, DJ
    2008 Mar 14 07:31 PM | Link | Reply
  •  
    DGLY appears to be forming a bulish cup-with-handle with a pivot of 7.85, and your report provides a rationale.
    2008 Mar 16 04:18 PM | Link | Reply
  •  
    Silent knight: thank you for pointing out the bullish chart formation: def adds to the bull case. Apologies for not pointing it out in the article

    best, DJ
    2008 Mar 16 07:25 PM | Link | Reply
  •  
    3/19

    TASER: Man dies after being Tasered by police - Chicago Sun-Times (10.03 ) : Chicago Sun-Times reports a man in his 20s is dead after being Tasered by police after resisting arrest Tuesday night on the Near West Side. About 7:30 p.m., police took the man -- who was reportedly high on drugs -- into custody after he caused a disturbance at an unidentified location in the Marquette Police District.
    2008 Mar 19 09:59 AM | Link | Reply
  •  
    DGLY + 4% today on solid guidance:
    ----------------------...

    Digital Ally expects Q1 revenue to rise 150% yr/yr and 17% sequentially to $8.6 mln; no estimates (6.80 ) : Co says it sold a record number of DVM-500 In-Car Video Mirror systems to law enforcement agencies during Q1, and almost two-thirds of these sales represented reorders from existing customers. Co also expects to report record operating income for Q1 and co remains comfortable with our prior full yr guidance of $40 mln in revs for 2008.
    ----------------------...

    Reiterate that DGLY is one of Wall Street's best kept secrets and one of our top micro cap plays for 2008.
    2008 Apr 10 12:46 PM | Link | Reply
  •  
    killed it, subs/clients: take 1/2 off and let the rest ride, bank your 21% rtn since we inItitiated, reiterate STRONG BUY
    2008 Apr 17 07:05 PM | Link | Reply
  •  
    another 5% tacked on today, our sources indicate there is a boutique investment shop that is looking at DGLY, meaning it may finally have its first sell sider covering it. We'll see.

    Net net, stock has ramped 26% since our article hit SA on 3/7...we are revisiting price target/model....

    2008 Apr 18 07:50 PM | Link | Reply
  •  
    I am long as of this week (31000 shares), before i read your article, now I am positive that it was a good investment!!!
    2008 Apr 18 11:53 PM | Link | Reply
  •  
    I
    2008 Apr 19 12:01 AM | Link | Reply
  •  
    Stock tacks on another 5.5% today -- we reit our $10 price target and stock still attractive even though name has ramped +30% since initiaton on March 7.

    ~ DJ/Ceviche Fund LP
    2008 Apr 21 03:05 PM | Link | Reply
  •  
    I believe in this stock and your analysis was excellent. Technically, I think DGLY will break from this post an flag formation and hit $11.50. At that point some consolidation may take place but fundamentals hopefully will continue to be great.

    DGLY expected at one point last year to earn .10 per share but eclipsed that with the final .28 per share on 19.4 million in sales. They have expectations of over 40 million in sales this year. Can we expect about .56 per share this year? Also, what will occur if they do better (like last year .10 est vs. .28 act) and beat estimates again?

    I have a 12 month target of $15. I came to this conclusion from the following: last year .28 EPS with $7.50 stock price before consolidation period (jan to mid-april) or 27 PE multiple; this year .56 est X 27 PE = $15.12. I understand things must continue to go extremely well for this to happen but why not?

    Your thoughts?
    2008 Apr 26 09:35 AM | Link | Reply
  •  
    J. Connor --

    1) thanks for the kind comments. Indeed, we are glad to be the only people @ SA who cover DGLY, and strangely, since there are no sell siders covering DGLY, we're getting pinged left and right by small hedge fund managers and major media journalists alike: the story is definitely getting some new attention....

    2) As far as EPS goes, we are somewhat in line with what you've modeled, but we haven't capitalized any P/E expansion. The PE could expand, but we assumed a static PE off its earnings power to be conservative since DGLY is heavily levered to a few customers.....


    2008 Apr 26 04:30 PM | Link | Reply
  •  
    DGLY reported today and it was what we were looking for:
    ----------------------...

    Co reports Q1 (Mar) EPS of $0.10 vs $0.01 a year ago. Revenue rose 150% yr/yr to $8.6 mln. There are no analyst estimates. Co says "We continue to see follow-on orders with larger quantities from many existing customers, while converting a high percentage of opportunities with new customers to our product.

    ----------------------...

    WE WILL FOLLOW UP WITH ANOTHER REPORT LATER THIS WEEK -- Digital Ally shares are up 33% since coverage ramped in early March.

    WE REITERATE OUR STRONG BUY RATING.....
    2008 Apr 30 01:26 PM | Link | Reply
  •  
    Dan,

    I (We are) am patiently waiting your latest coverage on DGLY. You, solely, have been the only coverage out there on this fast growing company. RJ Faulkner has some info. but it seems to be rather dated.

    We have tremendous accumulation going on this morning. I believe it can be attributed to the latest news on the renewal of a contract accompanied with some test sales of the new flashlight.

    The future flashlight sales have a terrific upside that will begin to influence the bottom line. Also, the plans with the DVM 250 to reach other transit systems will ramp up growth of revenue and earnings for several quarters to come. Both will help to diversify this company's product line and provide multiple streams of income.

    Thanks for the continued, excellent coverage and I see a big analyst joining us very soon. Just a prophecy!

    2008 May 12 12:05 PM | Link | Reply
  •  
    J Connor -- if you are on linked in, please ping me. I add 2-4 Wall Street contacts a day and would love to get you into the mix

    ~ Dan
    2008 May 12 06:16 PM | Link | Reply
  •  
    Well, that was fast:

    www.businesswire.com/p...

    DGLY initated at this shop this morning with an $18 PT! Trying to get hold of analyst there as this shop is not familiar to us
    2008 May 13 11:36 AM | Link | Reply
  •  

    DGLY rockets 11% today -- name now up 50+ % since initiation.
    2008 May 14 03:07 PM | Link | Reply
  •  

    Just for the record, 2 of our good buy side contacts told us this past week that several hedge funds are playing with DGLY, and that could explain the crazy run up.
    2008 May 14 03:17 PM | Link | Reply
  •  
    Anyone have any information on when DGLY will be participating in an analyst or investor conference? I understand after listening to the shareholder first qtr conference call that DGLY will be scheduling several in the next few months.
    2008 May 19 08:01 AM | Link | Reply
  •  


    Insiders have been selling -- that is why the stock is down this week.

    ~ Dan
    2008 May 22 03:55 PM | Link | Reply
  •  
    DGLY receives 1,000 unit order from international law agency....stock up a buck pre-market
    2008 May 30 08:49 AM | Link | Reply
  •  
    Thanks, east coast -- we saw it. It gapped nicely and we have made no changes to the original model that got us to a $10 price target.

    company reiterated $40M for top line -- 2008, as well, this AM....and that's roughly in line with what we're projecting. This is one of those "buildup-breakthrough" companies and it needs to be watched closely.

    Orders are ramping nicely, so there's an buying opportunity here on the $11 to $9 pullback

    ~ Dan -- Ceviche Fund Partners LP
    2008 May 30 02:09 PM | Link | Reply
  •  
    Another analyst assumes coverage today, this time it is Dawson James:
    $17.50 price target and $1B opp is what they say the company is looking at...we're trying to locate a copy of the report right now.
    2008 Jun 12 12:55 PM | Link | Reply
  •  
    Check it out -- Paul Rolfes, who I had the pleasure to speak to last week, wrote an awesome article on DGLY today for small cap investor.com; it mentions Seeking Alpha and was also on Yahoo!

    biz.yahoo.com/smallcap...

    www.smallcapinvestor.c...
    2008 Jun 25 04:19 PM | Link | Reply
  •  
    Wall Strip recently did a profile, too.

    www.wallstrip.com/2008.../
    2008 Aug 24 01:06 PM | Link | Reply
  •  
    This market of video system for police cars has 46 competitors. Let me name some, for the cheerleaders of DGLY. Starting with Motorola, Panasonic, Federal signal, L3. These companies have a combined sales of 40 Billion. Do you really think a 10 Million dollar company such as DGLY is going to beat the Giants above. Sell DGLY it has already lost more than 50% in 2 months.
    2008 Nov 05 12:35 AM | Link | Reply
  •  
    "...........Sell DGLY it has already lost more than 50% in 2 months"
    ------------------

    you are a bit late my friend! The stock ramped from 7 to 11 after our post...all good things come to and end.
    2008 Nov 05 04:31 PM | Link | Reply
  •  
    Company just hired BOFA to pursue alternatives!
    2008 Nov 13 08:13 AM | Link | Reply
  •  
    Get out before they delist this stock and you loose everything.


    On Apr 18 11:53 PM kr31000 wrote:

    > I am long as of this week (31000 shares), before i read your article,
    > now I am positive that it was a good investment!!!
    2008 Nov 13 12:26 PM | Link | Reply
  •  
    Sell this stock before you loose everything they are talking to BOFA because they may get delisted.
    2008 Nov 13 12:46 PM | Link | Reply
  •  
    Get out of this stock before you lose you investment. They are talking to BofA for financing this is the end. They are soon to be delisted. Connor


    On Mar 12 04:10 PM East Coast wrote:

    > Interesting highlight...have always enjoyed your write-ups, keep
    > up the good work.
    2008 Nov 13 12:50 PM | Link | Reply
  •  
    Larger companies such as Kustom signals and L3 have new mirror video system. Digital ally doesn't have a patent on the mirror idea. I would dump there stock. They are trying to get a loan from BOFA.


    On Apr 10 12:46 PM Daniel Jacome wrote:

    > DGLY + 4% today on solid guidance:
    > ----------------------...
    >
    > Digital Ally expects Q1 revenue to rise 150% yr/yr and 17% sequentially
    > to $8.6 mln; no estimates (6.80 ) : Co says it sold a record number
    > of DVM-500 In-Car Video Mirror systems to law enforcement agencies
    > during Q1, and almost two-thirds of these sales represented reorders
    > from existing customers. Co also expects to report record operating
    > income for Q1 and co remains comfortable with our prior full yr guidance
    > of $40 mln in revs for 2008.
    > ----------------------...
    >
    > Reiterate that DGLY is one of Wall Street's best kept secrets and
    > one of our top micro cap plays for 2008.
    2008 Nov 17 07:06 PM | Link | Reply
  •  
    Yeah, the BOFA hiring doesnt look good.
    2008 Nov 17 11:44 PM | Link | Reply
  •  
    Was this the same people who told me to buy this stock at $7 now its $1.60. Their competition is Motorola, Panasonic and L3. I dont like their chances.
    Mar 20 12:29 AM | Link | Reply