When a Cup of Coffee Is More Than a Cup of Coffee (SBUX)
February 14, 2006
| about: SBUX
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I have commented on numerous previous posts that access matters again. That is why Google is pulling a network together and Yahoo's is hooked up with SBC. And the RBOCs are flexing their muscle on the net-neutrality debate. For further proof of this phenomenon, see David Jackson's post on a comment from Starbucks which appeared on Paid Content.
This is very meaningful. Companies who control the access point will begin using that leverage to upsell various items and find new revenue streams. Content providers need to pay careful attention to this phenomenon.
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