eBay Dumps ValueClick, Takes Marketing In-House

eBay (EBAY) unveiled the eBay Partner Network, a new global affiliate program for publishers driving traffic to eBay. The affiliate network will be in-house, designed to more fully align the programs across eBay's global properties and give affiliates expanded access to revenue opportunities across its platforms. Previously, eBay's affiliate program was run by ValueClick (VCLK), whose shares took a big hit yesterday. ValueClick in a full service integrated online marketing company.

"Affiliate partners are central to eBay's ongoing strategy of improving the user experience and increasing engagement," said Matt Ackley, vice president of Internet marketing at eBay. "The new eBay Partner Network will allow us to have a direct relationship with our affiliates, innovate faster and deliver new products and tools in a more timely and efficient manner, providing new revenue opportunities for our affiliates and creating a more streamlined user experience for our buyers and sellers."