$5 Billion Expected in Radio Merger Synergies - Bear Stearns
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Robert Peck of Bear Stearns is bullish on Sirius (SIRI). He sees current prices as an attractive entry point, likely FCC approval with modest concessions, and $5 billion in merger synergies.
REPORT EXCERPTS:
Sector View:
The satellite sector includes companies operating in various sub-sectors and at various stages in their life cycle, which present different risk-reward characteristics. Positive Catalysts, Compelling Entry Point
Contrary to expectations, both Sirius and XM (XMSR) shares have declined since the DOJ decision. Investors seem to be concerned about some main issues, which we think are largely unfounded.
• FCC Approval Likely Without Onerous Conditions. One of the concerns is that the FCC may ask Sirius/XM to divest one set of spectrum. However, given this will result in significant dislocation for millions of existing subs, and limited possibility of another potential satellite radio play, we do not think spectrum divestiture is likely. We believe FCC approval is likely over the next 2-4 weeks and conditions could include providing limited carriage to other content providers, a la carte, as well as pricing caps for a specified period of time. Note, the Commission is meeting on 4/10, but satellite radio is not on the agenda.
• Debt Refi Not an Insurmountable Task. XM has to refi debt likely impacting $600M 9.75% notes, $200M FRNs, and $230M sale & leaseback. While the credit environment is not very favorable, we expect MergeCo likely will be able to refi debt (i) by paying some premium to debtholders, and (ii) the new debt will be in a significantly stronger merged company that will enjoy substantial synergies.
Position - Long Sirius, Long XM
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This article has 25 comments:
I'll tell you this: I am holding on to all of my SIRI for three reasons:
1- Both these companies were bleeding hundreds of millions for YEARS and were trading at MUCH LOFTIER levels despite that fact, because of the cash-making potential their product offers. Now they will be ONE, and the IMMEDIATE monthly revenue will be 17+million subscribers X oh, let's just say $9.99 (for shits and giggles). All this with greatly reduced marketing expenses.
2- Terrestial radio SUCKS. I don't have anything to listen to in my old beat-up car except terrestial radio. And 75% of the time, I have it turned off. BECAUSE IT SUCKS. Commercials and crappy musical rotation. Mark my words in a couple of years, the radio as we knew it will be like the T-Rex. I can't believe people still listen to it. I would be shorting the hell out of all the radio stocks if i had more money.
3. I don't think the Ipods (and the like) will be much of a competition. Think of them just as the modern day CD player in your car. I think people will use them as a SUPPLEMENT to the satellite radio. Remember: you can't download a live talk show, football or baseball game, weather report, etc. to your mp3 or burn it to a cd, at least not while you're driving! And if you could do it, why the hell would you want to?
The bottom line? SIRI will be a MONSTER, and SOON. I'm not an analyst or an insider, and it's SOOO obvious to me? Now, don't you think all those geniuses know this too? If they don't, then I should have THEIR jobs! The stock will soar on POTENTIAL first, then the money will start ROLLING in. One other note...can you folks say "short squeeze"?
Tyler, any feedback?
J.C.
P.S. I think in a couple of years, due to the market dominance of SIRI, the FCC will eventually grant a license to another company (Clear Channel?) so they can compete with SIRI, because SIRI will be a monster.
Sirius
("BIG POPI" ORTIZ & DEREK JETER!!)
HOW COULD FCC MEET AND THE MERGER NOT BE THE TOPIC.
You are right on with most of your analysis. Adding to the odds for an approval is the fact that the FCC is led by political dirt bags who will be out of a job in the near future. Mel should be able to find a home for those poor unfortunates. Your point 3 is a good argument for calling the merger a monopoly. I wonder why Justice missed that point. Mel will need more office space in DC, I guess.
Your PS suggested that eventually the FCC would grant a new frequency because Sirius would become a monster. A new frequency would require all new radios and a new satellite system. Mel already has plans for a new dual frequency radio. Building another three channel system in the future isn’t likely even if the FCC could find a frequency block for a third system.
I bought XM and Sirius after I saw the Sony XM system when it first went on sale at Best Buy. I sold when they went on that buying binge for “talent”. I’ll buy again if the merger is approved, and sell after it hits an all time high if the fine print in the ruling gives anyone the opportunity to compete at any time in the future.
The root issue, to me, is the satellite communications capability being built into both companies. One of these days, cell phones will be passe and everyone will be carrying satellite phones. Imagine a company that is getting their infrastructure in place years in advance.
I think a merger of SIRI/XMSR may well create a company that will be a friggin' GIANT when that happens.
Kevin J. Martin
Chairman
Michael J. Copps
Commissioner
Jonathan S. Adelstein
Commissioner
Deborah Taylor Tate
Commissioner
Robert M. McDowell
Federal Communications Commission
445 12th Street SW
Washington, DC 20554
More FCC Contact Information...
Phone: 1-888-CALL-FCC (1-888-225-5322)
TTY: 1-888-TELL-FCC (1-888-835-5322)
Fax: 1-866-418-0232
E-mail: fccinfo@fcc.gov
I now have 23,000 shares with an average basis of 2.75.
I am an XM subscriber and a couple of my friends are Sirius subscribers, we are both excited for this merger. I'm sure that 99% of the subscribers feel the same way, not to mention the millions that are probably waitng to subscribe after the merger.
What I think people are missing is the long run. It would take about 5 years for SIRI at current growth rate to get to 17.3 million subscribers. By that time both will have fully have integrated into one company. They will only have costs of about 40 % more then one company has now and have about 13 million more subcribers, (conservatively 30 million) paying more 14.95 to 16.95 to get the best of both 2 to 4 dollars more then each was getting prior to the merger. It will not cost ether company anymore to put that content out to each others subcribers at that point. There will not be that many current subcribers going to the lower 6.99 fee when you really dont get much for it. What it will do is bring more subcribers in and then switching to the higher price. just like most of us did with cable/satellite tv. People start with the 29.00 rate get so many channels, then move it up to 42.00 or more to get the rest.