Yahoo Provoking MSFT with Google AdSense Trial

Includes: GOOG, MSFT, YHOO
by: Mark Hendrickson

In what can only be interpreted as a move in its extended chess match with Microsoft (NASDAQ:MSFT), Yahoo (NASDAQ:YHOO) has decided to run a two-week-long trial of Google’s (NASDAQ:GOOG) AdSense for Search.

The limited test will see Google placing ads alongside no more than 3% of Yahoo’s search result pages in the US. While Yahoo claims to be simply “exploring strategic alternatives to maximize stockholder value,” the company is obviously trying to convince shareholders that a merger with Microsoft would be sub-optimal by showing how well an alternative partnership with Google monetizes.

Yahoo is eager to point out that the trial will not necessarily blossom into a long-term relationship with Google. And so the pushing continues…

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