In what can only be interpreted as a move in its extended chess match with Microsoft (MSFT), Yahoo (YHOO) has decided to run a two-week-long trial of Google’s (GOOG) AdSense for Search.
The limited test will see Google placing ads alongside no more than 3% of Yahoo’s search result pages in the US. While Yahoo claims to be simply “exploring strategic alternatives to maximize stockholder value,” the company is obviously trying to convince shareholders that a merger with Microsoft would be sub-optimal by showing how well an alternative partnership with Google monetizes.
Yahoo is eager to point out that the trial will not necessarily blossom into a long-term relationship with Google. And so the pushing continues…
