Yahoo Provoking MSFT with Google AdSense Trial

In what can only be interpreted as a move in its extended chess match with Microsoft (MSFT), Yahoo (YHOO) has decided to run a two-week-long trial of Google’s (GOOG) AdSense for Search.

The limited test will see Google placing ads alongside no more than 3% of Yahoo’s search result pages in the US. While Yahoo claims to be simply “exploring strategic alternatives to maximize stockholder value,” the company is obviously trying to convince shareholders that a merger with Microsoft would be sub-optimal by showing how well an alternative partnership with Google monetizes.

Yahoo is eager to point out that the trial will not necessarily blossom into a long-term relationship with Google. And so the pushing continues…

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Comments

[Steve No La...:]

Who is foolish enough to believe the results from a two week trail run by Google? Google can turn their algorithms to push high revenues over to Yahoo simply to make it look good in order to fool Yahoo shareholders into a false sense of hope. Then, when the MSFT offer is off the table, Google will turn their algorithms back to their normal take or maybe more.

Google is a competitor. Anything short of a purchase by Google will be fleeting.

2008 Apr 09 10:47 PM