I'm watching Dion Hinchcliffe and a small group of other observers and developers create a Google (GOOG) App Engine [GAE] application live via Twitter.

We're on the cutting edge of using social media and near-real time collaboration tools (free) to learn and use GAE for free, and then blog on the process (also free). The price is obviously right, and the ease and transparency of sharing and witnessing are just about friction-free.

As Dion points out (and Dan Farber makes note), there are trade-offs between GAE and Amazon (AMZN) Web Services. And there are concerns to be evaluated and vetted over the application lifecycle remaining in the Google cloud, as Garett Rogers makes note.

But the process I'm witnessing here on Twitter is nothing short of breathtaking for its rapid, agile and productive online team approach (we are located all over) to web app development. Other Google services could be used, too, like Groups. And, of course, developers are well acquainted with other forms of collaboration such as CollabNet.

If even for minor apps, services, or for prototyping development of subsets of large projects, this is all very compelling. I'm fascinated by how developers will use GAE within existing projects and processes. GAE will not be used in isolation, I suspect, but will be a powerful tool in the WOA quiver. And that may also prompt more use of GAE as the end-all, be-all for more and more apps.

I know a lot of people use Amazon as a test bed for their apps. Google App Engine will be very attractive for that too.

But what Google can soon bring to the table is an ability to put these apps and services in front of a ton of other developers and huge potential audiences of end users and consumers. Google has clout of scale, metadata and reach that Amazon does not.

Like others, I hope that Google adds more tools to Python on GAE, like Ruby. I also hope they find a way to port parts or all of the apps off of GAE. Perhaps for a cost, you could choose to not only deploy via the Google cloud, but perhaps get the basic script and code for extraction and use elsewhere, or for mixed-purpose development.

Bungee Labs has that option, that the developers' own the code IP and can take the apps elsewhere. [Disclosure: Bungee Labs is a sponsor of BriefingsDirect podcasts.]

Dana Gardner

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This article has 1 comment:

  • Apr 13 09:44 AM
    Google, as the darling of wall street, no longer exists. the ride is over. not saying they're not a great company that has done some of the greatest things on the Internet, and their profit producing abilities and stock performance has no parallels. (although I do think their lead gen business model is flawed and ultimately will loose to a transaction processing one unless they build it themselves). however, we're no longer at the base of the hockey stick - the stock has already hit $750 - they've already been to the mountaintop. They may find a higher mountain some day, but their stock will be in the valley for a while.
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