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Contrarian investors will have some acquaintance with the concept of the “shoeshine boy” effect. This is the theory that a buy or sell is signaled for an asset class based on extreme sentiment for or against it in the media or society in general.
The term is taken from an alleged story of how John F. Kennedy’s father sold his stocks prior to the 1929 crash because his shoeshine boy was giving him stock tips over his shoes. Kennedy correctly deduced that this was a sign of an extremely overbought market and took it as a sell signal.
On the flip side of the coin, there is also the famous “Death of Equities” cover from Business Week published in August 13th 1979. The analysis that high inflation was a dampener to stock growth may have been correct but inflation was not far off in peaking and stocks were about to begin their great 21 year bull market.
A graph of the S&P500 for that time period shows a line where the famous cover was published and we see how this turned out to be a good buy signal for equities as it plainly exemplified the extreme bearish sentiment that the public had for stocks at that time.
Which brings us to the front page of the London Times that greeted my eyes on the 14th March. Gold hits $1000 and finally makes it to the front page of the major media. Is this gold’s equivalent of the “Death of Equities” cover?
A week or so after that cover appeared, I had my own “shoeshine boy” experience as a friend approached me and asked the question “Should I be buying gold and silver?” I asked why and he cited the fear of bank failures. Before this point, he had never expressed an interest in the subject at all to me.
Perhaps you have had similar experiences but one wonders if such personal and media events are signaling a major top in the gold market. As it turns out, gold hit a high of some note the next trading day on the 17th March and has laboured ever since. Can our Times “shoeshine boy” headline be that accurate? In other words “gold soars” but it actually will not as we take a contrarian hint from its front page. Obviously only time will tell as we watch how this current correction pans out. If gold, silver and commodities in general have reached a multi year top (for which there is mounting evidence) then this Times cover can take its place in the Pantheon of contrarian investment signals.
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This article has 15 comments:
I do remember in the early-1980s when Mall kiosks opened up just for the public to sell their family gold pieces, to be melted into bullion. That marked a top in the gold market. I have heard similar type anecdotes today of traveling gold-buying merchants in rural counties -- I would view a larger saturation of this type of mass buying as a contrarian sign of top in the gold market.
The recent secular equity bull market/gold bear market began when Volker began to restore the credibility of the dollar through raising interest rates until everyone was screaming. We have not seen any indication that the current Fed is ready to seriously stand behind the dollar.
Also, the cover is just stating a fact. I will be more worried when we start seeing covers reading "Gold always goes up", "Everyone is playing the gold boom!", or "Gold 30,000!". And your friend didn't say he was ready to jump into the can't miss world of precious metals - like most people on the street, he seemed to have some trepidation about buying gold and silver. He will lose interest when the financial system is no longer the source of so much scary news.
How many investors actually have even 5% of their portfolio in gold? What percentage of funds available for investment are actually in gold and gold derivatives?
Not sure that confidence will return to the markets right away as job losses mount, consumer spending dries up, and problems continue in the housing sector. Gold can't continue to skyrocket, but I doubt the price will return to its' previous lows soon.
Whe I see people in streets push and pulling eachother to buy the last gold coin, THEN it is time to sell. Not a millisecond earlier.
FOLKS: remember the news items on TV regarding the madness in front of the Apple stores to buy the iPhone? Few weeks after that Apple stock topped...
vestor
Analyst
This is not the "death of gold" as I wrote in the sense that we enter another 20 year bear. No, but I am wary that this 7 year bull is long in the tooth and a correction bigger than we have seen so far will pounce.
So be cautious about your confidence. The bull isn't over in this 30 year bull market, but corrections happen, sometimes bigger than we expect.
"FOLKS: remember the news items on TV regarding the madness in front of the Apple stores to buy the iPhone? Few weeks after that Apple stock topped... "
Huh? The phone went on sale in June...if "a few" weeks means 30, then you are right. Otherwise, not a good analogy.
Analyst
Did that even happen at the height of the 1970s bull? I doubt it.
Gold is a safe-haven at the moment in terms of retaining value and risking only a moderate pullback. Buy at dips and keep long-term, I say.
If and when oil starts to come down to around $50 per barrel, gold will too, but until then, the energy, the consumables and work it takes to produce gold, it is directly proportional to the oil price and energy used to produce it. The practical amount of work, consumables and energy used, just does not change in gold production and there is no miracle cure for producing more, unlike in perhaps food or energy. Gold is limited. Price of work is going up as food prices go up, and so have energy prices. I view gold as a long term safe-haven backup.
Perhaps in an effort to be sensational and appear intelligent, or make a name for himself in the print media?