Seeking Alpha
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The variety of comments on my Friday, April 18 article (see “E*Trade: Primed To Turn Around?”) have prompted me to provide additional stock price analysis and share trading volume analysis.

Stock Price Analysis

The chart below shows a selection of well-known banking, mortgage, and brokerage stocks. Predictably, Bear Stearns (BSC) has experienced the worst price decline (-91%) since October 2007. With subprime mortgage exposure, one would think that the major mortgage companies like Countrywide Financial (CFC) and Washington Mutual (WM) would be next in line under Bear Stearns.

That is how it should be, except at this point in time E*Trade Financial (ETFC) is in that second row position. E*Trade is still suffering from the impact of negative analyst comments. The worst impact being when Citigroup Analyst Prashat Bhatia irresponsibly used phrases like “Bankruptcy risk cannot be ruled out” and “If customers rush to withdraw their money” in his November 12, 2007 downgrade of E*Trade’s stock price to $7.50. Within days, E*Trade customers had “rushed and withdrawn their money” as $30 billion of client deposits were removed and deposited at brokerages like Charles Schwab (SCHW) and TD Ameritrade (AMTD).

What row should E*Trade be on? What is a fair E*Trade stock price in the lineup of Banking, Mortgage, and Brokerage Companies? E*Trade’s primary business is brokerage of global online trading. E*Trade’s mortgage involvement is much less in magnitude than Countrywide and Washington Mutual. Also, my understanding is that the loan portfolio at E*Trade has average FICO scores above 700. Countrywide and Washington Mutual would not have that same caliber of borrower FICO scores in their portfolios. Therefore, a market price above Countrywide’s (CFC) $5.68 is justifiable. A market price above Washington Mutual’s (WM) $11.98 does not seem unreasonable, especially if you look into the future earnings projections for Washington Mutual and see that future quarterly EPS is red … red … red … and more red! A market price above Bear Stearns (BSC) $10.56 is also reasonable since E*Trade has a valuable customer base and trading platform.

One thing is certain: E*Trade’s $4 price is not justifiable nor reasonable. Also, a word of caution to Ameritrade and Schwab investors. Those brokerages will quite likely suffer earnings setbacks in future quarters as E*Trade regains a portion of it’s customers back. The offset of ETFC’s upside potential is definitely a downside to AMTD and SCHW.

Trading Volume Analysis

What happened with trading volume on Friday, April 18? Bear Stearn’s volume was flat and Washington Mutual’s volume was down 11% from the 10-day average. Countrywide’s volume was up 25%. E*Trade’s volume was up 142% with 58 million shares traded when the 10-day average was 24 million shares per day (initial Friday startup volume accounted for only 5 million shares). Double “trading volume” with an opening price Friday of $4.05 and Closing Price of $3.97. A lot of shares changed hands. Who sold? Who bought? Institutions? Small investors? Large investors?

My feeling is that small investors sold out, especially in the middle of the day when the price “finally” went back above $4; after all, the company missed the “Analyst’s” earnings projections and Prashat Bhatia was again making irrational negative predictions and inaccurate comments--and Marketwatch was putting them in print. With that level of share volume and such a small daily fluctuation in share price, you can bet the buyers were not small guys.

As Friday trading went on, the institutions and large investors just kept accumulating quantities at a price they know will soon be very historical. For example, some comments regarding last November indicate that Citigroup increased their position in E*Trade stock over 600% in the 4th Quarter of 2007; “even though” their own analyst had downgraded the stock with the word “bankruptcy” attached; others feel that Citigroup increased their position “because” their own analyst downgraded it with the word “bankruptcy” attached.

Summary

The bottom line is that E*Trade’s April 17, 2008 conference call presented factual data documenting survival, recovery, and a positive future. They do have a mortgage portfolio to manage through the current economic recession and the current subprime crisis; but it is being wisely managed. E*Trade did not have to announce a layoff program. The management that caused E*Trade’s problems in 2007 is gone, and new management is executing a successful “turn around” plan. Most importantly, the “bankruptcy” word no longer applies to E*Trade; Citadel infused $2.5 billion of cash and is a 20% common stock shareholder. I reiterate bankruptcy will not happen.

I have always loved a good story. E*Trade’s stock will become the “Cinderella ‘Stock’ Story” for 2008. From the “Ashes” that remained after Bhatia’s November comments caused a destructive inferno to a position of high respect and honor in the “Grand Ballroom of Brokerage Firms” as one of the top “electronic global trading platforms” in the world. Time will tell . . . may we all live “happily ever after.”

Disclosure: I hold a long position in ETFC.

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This article has 30 comments:

  •  
    Bravo, simply bravo. That's right folks. This is the first article to point this out. As Citigroup's "analyst" was yelling sell, sell, sell, Citigroup the company increased its position by over 600%.

    Do as I say, not as I do. Retail investors get screwed yet again. Kudos for pointing this out Ms. Reed, kudos.
    2008 Apr 21 10:29 AM | Link | Reply
  •  
    Author as a ETFC stock holder needs to get over it and move on. Bhatia's downgrade was six months ago and if it was incorrect the market would have compensated for it by now by giving ETFC a better PPS. Since then ETFC's stock price has done nothing but meander sideways. ETFC is still struggling to raise enough money to cover projected losses of 1-1.5B in the next 2-3 years. So far the Company has only raised about 1/3 of that. Check the provisions for loan losses in the balance sheet for the facts. Also, we are in a recession. In recessions all brokerages suffer, and it will happen again this time. ETFC will recover but not in 2008. ETFC will recover only when the overhang from the loan portfolio is no longer a factor and the recession is fading into the past........
    2008 Apr 21 11:53 AM | Link | Reply
  •  
    So-called analysts like Prashat Bhatia apparently out to make a name for themselves by irresponsible comments should be fired and banded for life from ever working in the industry again for gross misconduct.

    Someone tell me how an analyst can on one hand scream sell, sell, sell to the public while he's in the loop at City which bought, bought, bought during the same period. I thought the regulators frowned on this double speak. If on the other hand this guy wasn't in the loop on City's own security purchasing, what does that say about this guy's creditability? I smell a rat.
    2008 Apr 21 12:12 PM | Link | Reply
  •  
    Hey User 181148, I think the $3 to $4 price is a punative price based on the issue of ETFC being on the verge of "bankruptcy." That is obviously not the case and that is what the author is focused on, that the company is not going bankrupt and an upward price adjustment would be in line with that change of status.
    2008 Apr 21 12:13 PM | Link | Reply
  •  
    She has a point that the company should have better stock price treatment that Washington Mutual and Countrywide Financial. Please comment on that User 181148
    2008 Apr 21 12:16 PM | Link | Reply
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    One other thing, User 181148, if "all brokerages suffer" in a "recession" why was the first quarter trading of 2008 completely the opposite result (trading was up)? And SCHW just got an analyst upgrade? Although AMTD just got an analyst downgrade, because the S&P has the same opinion as the author, that ETFC's improvements will impair AMTDs position. I'm still waiting for your thoughts on the Washington Mutual and Countrywide stock prices.
    2008 Apr 21 12:27 PM | Link | Reply
  •  
    Right, she is focused on something that happened six months ago. Current PPS is because of the upcoming projected loan losses of 1-1.5B two to three years out, and recession threat. Also, the market determines PPS, not any individual. Comparing ETFC PPS to Washington Mutual or Countrywide Financial is a faulty anology. PPS is dependent on many factors such as shares outstanding, debt, book value, etc, etc. When she did that it just showed how shallow her analysis and thinking is.
    2008 Apr 21 12:36 PM | Link | Reply
  •  
    Run some charts on brokerages to see what happens to them during recession/bear markets.....we are not deep enough into one yet, but it is coming. Look what happened to ETFC during the last recession/bear market, and it was just a brokerage then, without the bank portfolios to drag it down.
    2008 Apr 21 12:43 PM | Link | Reply
  •  
    This is right on the money. ETFC is way too beat up, and they now have a team with a lot of depth in managing the portfolio and the bank side. The brokerage was always top notch. I am a customer, and became a shareholder because I understand that the bank side is where the upside is for this stock. They have taken high reserves, and missed their Q1 number to take more, the bank is well capitalized and now well run. As they work through the 11 B Heloc portfolio, and liquidity returns to this market, they will be more than positioned for earnings surprised that are on the positive side. This is a $5.50 to 6.50 stock after Q2 earning release. The new team is on the right track, and their platform is the best in the business.
    2008 Apr 21 01:34 PM | Link | Reply
  •  
    MS. CINDY, I JUST SIMPLY COULDN'T AGREE MORE.
    PRETTY GOOD POINT.
    2008 Apr 21 01:46 PM | Link | Reply
  •  
    User 181148 doesn't even know how to pick a posting name. LOL!
    Accordingly I don't take anything he says seriously. This guy/gal could give the Grim Reaper and run for is money on being constantly negative about everything in every thread he shows up.

    www.fastfancydress.co....
    2008 Apr 21 02:09 PM | Link | Reply
  •  
    "my "understanding" is that the loan portfolio at E*Trade has average FICO scores above 700. "

    That's piss poor research to make a bull case for the stock.
    Wishing won't make it so.

    User 181148 has it right, if the stock had value it'd be up by now.
    2008 Apr 21 02:11 PM | Link | Reply
  •  
    With the global economy factors this looks more like a fluctuating bull/bear market, not a "BEAR RECESSION" market. That is why your bear market philosophy is not showing up in Q1 trading numbers. Also, with the negative subprime announcements in Q1 it should be the worst Quarter of 2008. Or Q1 and Q2 will be similar. At any rate "death to brokerages from the bear market effect" is just not matching what is happening out there. Also, the ETFC $1-$1.5 B of loan losses over two to three years is 5 month old news. The conference call was positive about the fact that in spite of conservative scrutiny of the loan portfolio and performance for Q1 the loan loss number did not need to be increased! Compare that to what other mortgage companies are having to announce! That announcement alone should bolster the ETFC share price upward.

    By the way ... your contrary perspective is appreciated and is important to help us think through things.
    2008 Apr 21 02:15 PM | Link | Reply
  •  
    Hey jimmy46: Did you do a search for info about E*Trade's FICO? I just took a few minutes. In the E*Trade conference call they just stated "high FICO scores." But there is a December 2007 article entitled "Calculated Risk" that was published regarding E*Trades transaction with Citadel. In that article it says the average FICO score is 725 and the LTV 71%; so I guess Ms. Reed's statement is conservative. This December article was surprised that such a strong portfolio had to be liquidated at such a discount. Of course as Ms. Reed has pointed out the "run on the bank" mentality brought on by Bhatia nearly did cause bankruptcy.
    2008 Apr 21 02:34 PM | Link | Reply
  •  
    What is she doing comparing the stock prices??? Compare EPS or Market Caps, but stock prices? This is the kind of stuff I would expect from a message board filled with newbies, not from seekingalpha
    2008 Apr 21 03:01 PM | Link | Reply
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    User 181243 it appears 'you' are the 'newbie'! Just proves that anyone can post.
    2008 Apr 21 03:05 PM | Link | Reply
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    Dihard: Market Cap is not viable since so much cash walked away from E*Trade's business back in November. EPS and PE are negative. I can see why she went after price comparisons since E*Trade is being punished as a banking and mortgage type stock.
    2008 Apr 21 03:25 PM | Link | Reply
  •  
    Very good position on the subject, I would have to agree completely, the stock seems to be underpriced with no chance of bankruptcy in the near future. Plus I guarantee insurance through other companies, if bankruptcy becomes an issue a buyout would be in order because etrade has a huge customer base; Instead of the investors flocking to other brochures. However it is the investors as a whole who choose the price of a stock, so until etrade finds itself in higher demand, I'll just increase my supply.

    Sincerely Signed.
    2008 Apr 21 03:29 PM | Link | Reply
  •  
    dihard, she is not comparing stock prices! She is comparing decline percentages. The stock prices are only there to calculate the percentages.
    2008 Apr 21 03:51 PM | Link | Reply
  •  
    what i like: on Fast Money last thursday, the CEO of TD Ameritrade intimated an offer to buy ETrade isnt out of the question.
    2008 Apr 21 04:22 PM | Link | Reply
  •  
    I can't stand TD Ameritrade commericals. That over the hill actor from Law & Order is a BIG negative and makes me avoid anything he pitches. In contrast E-Trade commericals have just the right touch of humor. A merger would be interesting but doubt it is in the cards.
    2008 Apr 21 07:50 PM | Link | Reply
  •  
    true. I have read over the years that AMTD and ETFC have had talks, and while it seems ETrade is structuring itself to bounce back from this past years devastation, it is at least comforting (from an ETFC shareholder's perspective) to know AMTD continues to think about a merge.
    2008 Apr 21 11:52 PM | Link | Reply
  •  
    Sorry, but E*Trade’s $4 price IS justifiable AND reasonable because Mr. Bathia has succeeded in what every analyst dreams of: he moved a stock just by his words. The market is only interested in the price. And if countless customers believed that Citi analyst and rush to withdraw their money then this stock gets the price it deserves.
    2008 Apr 22 03:37 AM | Link | Reply
  •  
    181494 - Good Logic. If I shoot your neighbors cow and the court makes *you* pay $2000 compensation, you certainly got what you deserve!

    Please engage left side of brain.
    2008 Apr 22 06:22 AM | Link | Reply
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    OOPS! Sorry 181270. Comment was meant for Stock-Watchers.
    2008 Apr 22 06:25 AM | Link | Reply
  •  
    I'll get it right after another cup of coffee. Sorry 181494
    2008 Apr 22 06:28 AM | Link | Reply
  •  
    We once believed truth to be self-evident, the growth Etrade has expierienced(Customer Base) in the first quarter of this year is excellent progress towards a more worthy price of shares. However if you would note the trend in financials, everyday bad news is announced in financials the prices drop, including Etrades, but Etrades Price doesn't drop with ease. We are seeing more positive growth than negative, it shot up to 4 dollars per share, and is now slowly pulling back. At which point I predict a upward trend for the stock.
    2008 Apr 22 12:54 PM | Link | Reply
  •  
    This reply is in regards to User 181270. Although I doubt (s)he will see or respond to it, I am perhaps replying for the benefit of anyone else who might read his/her comments and be misled by them.

    User 181270 claims that E*Trade will experience "projected losses of 1-1.5B in the next 2-3 years". That statement is simply untrue.

    The management's "projected loss" was documented in the Q4 earnings release for 2007, and you can see it for yourself here: files.shareholder.com/...

    If you look closely, you will find that management did project $1-$1.5 billion in potential loss, but that number is cumulative and includes the $460 million loss for 2007.

    Notice page 12, where the cumulative loss is broke out by years and identified with higher and lower amounts. After last year's hit, you will see that management is really predicting the potential for another $.7 to $1 billion for the TWO years of 2008 and 2009.

    What people like User 181270 do is their subtle manipulation of the facts, turning $.7-$1 billion into $1.5 billion, and turning the next 2 years into the next 3 years. And by doing that, they catch a lot of people who don't take the time to do the research and find out (s)he is deceiving them.

    On thing is for certain that I agree with User 181270. The price has indeed been hovering in the $3-$4 range now for some time. But its not because that is a fair market value for ETFC. The main reason that it has been held so low is because of people like User 181270 who can be so effective at distributing deceptions such as this one about the future losses.
    2008 Apr 24 11:47 AM | Link | Reply
  •  
    Hey Pres/Cindy -- what, no credit for the statements about Citi increasing their position 606% in Q4? I posted that in response to Cindy's last article on the 18th! :)

    seekingalpha.com/artic...

    Anyway, nice wrap-up here, Cindy. We need to see this stuff in print to make sure it sets in with the thick-headed crowd! To those of you saying ETFC would be trading higher "if it was worth it" -- did you just start investing yesterday?? Hahaha. Stocks don't "immediately" bounce to the price they're worth, otherwise there would never be a such thing as getting a bargain!! Values like this are found in stocks where the "sheep" are still following the shepherd's trail long after the shepherd has left them!! If you're not on the bleeding edge of recognizing a turn-around, you'll likely miss the opportunity, or the MEAT of it.

    ETFC's problems are cleaning up. They're not done with, and until the general market begins to turn around, we may end up being a puppet of hedge funds. I have a feeling, though, that ETFC will hit positive earnings and start turning around a good 1 or 2 quarters before the others. That assumption is based upon their progress to date with selling off non-core assets, reducing overhead expenses (such as those pesky jets!), and the positive news we got this part Q about slowing delinquincies (40%+ reduction!). While ETFC's BOD mentioned that it's too soon to consider it a trend, it's a dramatic decrease that may be tied to the heavy federal lending rate cuts we saw earlier this year. I'm expecting they post a profit in Q2 or Q3 at the latest, with Q2 being a stretch goal but not completely unreasonable.

    Their brokerage is in tip-top shape and getting better every day. Moglia was seen on CNBC arguably defending ETFC's platform against targeted attacks/questions. Why would he do that? Hmm... hopes of a buy-out in the future? You do need to watch what you say if that's your intention! He mentioned that the defections are over now, as well. Don't forget Newton's 3rd law! We should see some of those rebounding now, and I'm sure AMTD knows it. I'm sure Moglia was priming the analysts not to expect the attrition to continue in AMTD's favor.

    There's been so much arguing on this topic, though. I'm almost exhausted speaking about it... and for what? To convince other people to get in while the "gettin' is good"? Do your homework, place your bets. This is a 6 - 24 month investment (depending on how much you want to hold out for).

    You can lead a horse to water...
    2008 Apr 25 11:49 AM | Link | Reply
  •  
    I agree regarding the irresponsible comments from Citigroup Analyst Prashat Bhatia. Smells like stock manipulation to me.

    E-trade is no longer in the morgage business as of now.
    2008 Apr 30 10:03 AM | Link | Reply