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When an analyst initiates coverage on a stock, the coverage acts as a barometer many investors use to determine the direction of their trades for that day or week. That said, there are two companies I am beginning to consider based on various factors, including the recent analyst coverage they are receiving.

General Motors Company (NYSE:GM): Shares of General Motors closed trading at $20.07/share during Wednesday's session, making the stock very attractive at current levels. Trading in a 52-week range of $19.00/share (52-week low) and $30.29/share (52-week high), the company has surpassed analysts' estimates in three of the last four quarters by an average of 16.16% and is expected to earn $0.76/share on revenue of $38.82 billion for the quarter.

There are several reasons why I am attracted to General Motors. First, the company has demonstrated profit margins of 4.70% and has a reasonable ROE (18.24%) and ROA (3.34%). Second, if growth continues at a moderate pace through the second half of 2012, potential investors could see the stock begin to trade in the mid-20s or even the high-20s. Lastly, JPMorgan initiated coverage on General Motors with a rating of Overweight and a $29/share price target, which in my opinion, is always a good thing considering the comeback US automakers have made in recent years.

Ford Motor Company (NYSE:F): Shares of Ford closed trading at $9.42/share during Wednesday's session, making the stock very attractive at current levels. Trading in a 52-week range of $9.05/share (52-week low) and $13.44/share (52-week high), Ford most recently surpassed analysts' estimates by 11.4% during the first quarter and is expected to earn $0.28/share on revenue of $32.19 billion for the second quarter.

There are several reasons why I am attracted to Ford, especially at current levels. First, the company has demonstrated profit margins of 14.06% and has an impressive ROE (199.47%) and ROA (2.63%). Second, if growth continues at a moderate pace through the second half of 2012, potential investors could see the stock begin to trade in the mid-10s or even the low-11s.

Lastly, JPMorgan initiated coverage on Ford Motor with a rating of Overweight and a $13/share price target, which in my opinion, is always a good thing, considering the recent downturn the industry experienced a few years back.

Source: 2 Automakers I Am Considering Based On Positive Outlooks