Are Short Sellers Attracted to Hershey's Sweetness?

According to the data, short sellers have increased their positions in Hershey (HSY), the makers of sugar, spice, and all things nice. Whether or not America has finally decided to watch what it eats and tighten the calorie count is not clear, but what is plain to see is that the percentage of HSY's Market Cap on Loan has increased from 6% last November to 9% yesterday.

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There has also been a fall in its share price over the last year from $55 in April 2007 to $36 yesterday. Utilization is at 60%, up from 20% last October. For those investors who wish to buy back shares in Hershey, there are 30.2 Days to Cover. The average Utilization for the rest of the S&P500 is 7%, and the rest of the North American Food, Beverage and Tobacco Sector is 9%.